Sunday, April 5, 2009

TubeMogul Looks to Grow and Standardize its Online Video Analytics with $3 Million in Series A Funding from Trinity Ventures

TubeMogul, online video's most popular distribution and analytics service, announced last week it has received $3 million in Series A funding from Trinity Ventures. "We invested in TubeMogul because we saw the potential of a viable business model, a solid product with a growing customer base at this early phase. However, it is my relationship with the executive team that that reminds me why I love what I do, helping passionate entrepreneurs fundamentally change an industry,” said General Partner from Trinity Ventures Ajay Chopra, who will join TubeMogul’s board. "TubeMogul has the team, vision and product to drive a fundamental change in the way online video is monetized.”

The funding will be used to fast-forward growth of TubeMogul's video distribution platform and accelerate standardization of its online video analytics. With over 75,000 users and hundreds of millions of streams tracked, TubeMogul solidifies its position at the nexus of online video.

Last week at the Future of Television conference Tim Street got an on camera interview with Brett Wilson, TubeMogul CEO and co-founder about the investment and some new features coming down the pike.

"We are thrilled to be partnering with a world-class venture firm like Trinity Ventures whose reputation as a value added partner is well known among entrepreneurs,.” Brett said, "To have Ajay on our board who was also a successful entrepreneur and passionate about winning this is space is invaluable."

With TubeMogul, users upload videos once and TubeMogul deploys them to as many of the top video sharing sites the producer chooses. TubeMogul's integrated analytics then provide a single source of metrics on where, when, and how often the videos are viewed. TubeMogul's free beta service has been live since November of 2006. In January 2008, TubeMogul announced the launch of its Premium Products, which include a host of new professional features.

Through its acquisition of Illumenix in October 2008, TubeMogul is also able to offer rich engagement and performance metrics through InPlay, its Flash-based analytics service. Integrating within minutes with any Flash video player, InPlay tracks audience statistics and user interaction in real time. TubeMogul also offers a marketplace to connect online video producers and advertisers and a promotion service for new viral campaigns, video ads or web series.

TubeMogul is on track to be cash-flow positive by the fourth quarter of 2009. "Since the company’s founding, TubeMogul has hit every single one of its revenue targets, and this one should be no different," said Dave Toth, co-founder of NetRatings and a TubeMogul board member and early investor. Other early investors include Knight's Bridge Capital Partners.

I recently visited the TubeMogul headquarters in Emeryville, California and met with Brett and the TubeMogul team. I had a great conversation with Mark Rotblat, VP of Business Development about online video distribution, analytics, TubeMogul’s InPlay technology and more. Look for that video later in the week.

Congratulations to Brett, John, Mark, David, Eugene and everyone at TubeMogul!

About Trinity Ventures
Founded in 1986, Trinity Ventures, a boutique firm, partners with passionate entrepreneurs to transform revolutionary ideas into reality. With over $1.5 billion under management, Trinity Ventures was founded on the principle of personal engagement and mutual respect with the entrepreneurs we fund. Trinity Ventures focuses on early stage technology ventures with a particular emphasis on digital media, Internet services, mobility, security and software markets.

About TubeMogul
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched. TubeMogul offers tracking far beyond the traditional metric of video "views." TubeMogul InPlay, which can be activated within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance -- all in real-time.

For more information about TubeMogul, contact:
David Burch
+1 510 653 0501