|Site||Share of Video Referrals|
The report broke the data down the referral traffic into the following categories:
- Search engines: 11.18%
- Social networks: 3.66%
- Social bookmarking sites: 3.19%
- Video search engines: 0.63%
- Email/IM: 0.05%
- Everything else (almost all blogs, from the thousands we scanned): 80.88% of all referred traffic
In related news, this past week white-label video management and publishing company thePlatform announced an “advantage” pricing program to lower total costs of running a broadband video business which gave customers of thePlatform's media management and publishing system a 10 percent or greater discount on services such as advertising, reporting and analytics, and online community creation from a select group of partners which included TubeMogul InPlay Analytics and Syndication.
Tubemogul Marketing Manager David Burch said this about the new partnership with thePlatform and Tubemogul, "What's really unprecedented about this is that it lets video producers compare rich viewership statistics from thePlatform's player on their own site site side-by-side with their syndicated stats from sites like YouTube. From our perspective, this deal expands our base of potential customers. We can now essentially turn on a rich analytics and syndication plugin within seconds for anyone using thePlatform, which is an expanding list."
For more on Tubemogul Inplay, here's an informational PDF, if interested.
This HyveUp.tv video features David Burch who provides an overview of Tubemogul analytics and distribution offerings.
Also, a big congratulations to Tubemogul for being named an AlwaysOn OnMedia 100 Winner. TubeMogul and the other OnMedia 100 winners including Mixpo were recognized at the OnMedia 100 Conference last week.
TubeMogul is the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. TubeMogul's analytic technology aggregates video-viewing data from multiple sources to give publishers improved understanding of when, where and how often videos are watched, track and compare what's hot and what's not, measure the impact of marketing campaigns, gather competitive intelligence, and share the data with colleagues or friends. For sites that host their own video, TubeMogul offers tracking far beyond the traditional metric of video "views." TubeMogul InPlay, which can be set up in any Flash video player within minutes, tracks rich viewership metrics such as audience engagement, attention span and site performance -- all in real-time.