Sunday, December 28, 2008

Featured Article: - The Ultimate Guide to Creating Online Video Content That Works

This comes by way of as a two-part featured article by Geoff Daily. It appears in the October/November issue of Streaming Media magazine. Click here for your free subscription. It's an in-depth discussion with with nine content decision makers who offer great advice on what works and what doesn’t in online video content creation.

Daily spoke with Greg Clayman, executive vice president of digital distribution and business development for MTV Networks, Richard Glosser, executive director of emerging media for CondeNet, Jim Louderback, CEO of Revision3, Kip “Kipkay” Kedersha, the highest earner in Metacafe’s Producer Rewards program, Damon Phillips, VP of, Kevin Nalty, viral video genius and top YouTube producer known as Nalts, John Zehr, vice president of the emerging media group at ESPN, and the great Steve Garfield, one of the first and most well-respected video bloggers. The Ultimate Guide to Creating Online Video Content That Works, Part 1
by Geoff Daily, November 11, 2008
Nine media and entertainment content decision makers discuss what they have learned from their years in the field and offer advice on producing and delivering content that draws—and keeps—viewers.

Topics include:
  • Fish Where the Fish Already Are
  • Listen to Your Audience
  • Super-Serving Your Fans vs. Attracting New Viewers

The Ultimate Guide to Creating Online Video Content That Works, Part 2
by Geoff Daily, December 25, 2008
The second part of this feature, industry professionals discuss the pros and cons of high and low video production quality and long-form and short-form content.

In Part 1 of this article, we looked at the importance of understanding your audience—both existing and potential—and the different challenges facing major media companies and independent content creators. In Part 2, we’ll look at the importance of video production quality and the pros and cons of long-form and short-form content. We’ll also get some advice from successful content creators about what works and what doesn’t.

Topics discussed include:
  • The Importance of Quality Content
  • How Long Should Online Videos Be?
  • Formulating Success
  • Bringing It Together

More Featured Articles are here.