While webcasts are generally a considered a business tool for corporate presentations they are fast becoming a way for content producers to widen their reach to a global audience. Oprah's 10-week web cast series "A New Earth" is a prime example of how an existing brand can embrace a new medium and garner success as a live and on-demand webcast.
McLane writes that, "While a webcast is, by definition, a live event, a key part of a webcast’s success is the value it retains when it is accessed and repurposed after the fact. An effective webcast will live on long after the event has ended, and it has the potential to be repackaged across infinite channels that have a deeper “measure” of return on investment. If you deliver a meaningful, quality product in the live webcast, these are the opportunities that should not be missed or mismanaged."
Within the business setting it's all about numbers and ROI (Return On Investment) and McLane points out that the companies can save significant annual costs by replacing expensive operator-assisted conference calls with live webcasts and webinars. In additional, the viewers of these web-based presentations become active participants in a rich media experience
In her article, McLane highlights several key components on how to execute a successful webcast, which are:
- The “Grade A” Live Webcast Experience: Click and Go (more...)
- Respect the Product (more...)
- Site Inspection (more...)
- Learn the Jargon (more...)
- Equipment Check (more...)
- Other Elements of Best Practice Preparation (more...)
- Monitor Your Webcast Onsite (more...)
- The Walkthrough Checklist (more...)
Since it's related to this post, I included the video from the Streaming Media West panel discussion that I participated in "Best Practices in Webcast Production" which I had previously featured here.
UPDATE: (More from Nico McLane)
- HOW TO: Choosing and Comparing Webcasting Hardware
- Download the presentation (6.9MB PPT)
Download the Excel spreadsheet (36KB XLS) (Streaming Media East 2007) - PANEL SESSION: Unique Challenges To Enterprise Streaming
Audio Stream (Streaming Media East 2006) - PANEL SESSION: Using Live Webcasting As An Extension Of A Brand
Audio Stream Video Stream (Streaming Media East 2005) - Creating An Internal Streaming Infrastructure
Audio StreamAudio Stream (Streaming Media East 2004) - Panel: Developing a Streaming Strategy for a Corporate Environment (Streaming Media East 2002)
(more...) - How to Execute a Successful Webcast (4/18/2008)
- Futurewatch: Enterprise (2/15/2008)