Have You Taken the 2010 Video Marketing Quiz? EyeView Tests Your Video Marketing Skills

According to EyeView, an effective video experience is the best way to increase conversion. Since it was founded in 2007, the Tel Aviv-based company has specialized in online video content creation, marketing and conversion as B2B solution for big name customers that include Google, Yahoo!, HP, and eBay. They've learned a lot about how video performs as marketing tool, and decided to share the data in a fun way using social media. This past week, EyeView launched its 2010 Video Marketing Quiz which follows up on the success of last years quiz, which you can still take here, and showcases some of the results of optimization tests that EyeView has performed for its clients.





















The quiz is composed of five questions that challenges your video marketing instincts. Each question compares two videos side-by-side and asks you to choose which one had a higher conversion rate.

1. Still image vs. video
2. Dynamic Call-to-Action pointers
3. Launch triggers
4. Auto-play vs. Press-to-play
5. British accent vs. American accent

All comparison data was collected during A/B tests where 50 percent of the incoming traffic would see one version of the page and the remaining 50 percent would see an alternative version. In each case EyeView's customers saw the conversion rate for particular landing pages increase by as much as 85 percent. The question that pitted two videos with voice-overs by British and American accents, was a way to discover whether the old adage about everything sounding smarter in an English accent translated into increased conversions – and the results were surprising.

According to Tal Riesenfeld, Co-Founder and VP Marketing for EyeView:

“The quiz is a fun way to expose marketers to the proven concept that video solutions increase conversion and generate greater profits. Etailers have already woken up to this idea with early adopters like Zappos.com committing resources to video, but we are also seeing companies from the financial, software, lead generation and gaming sectors benefiting from the improved performance video offers.”

Daniel Sevitt, EyeView’s Director of Corporate Communications, told me that people really love the quiz and while they're a B2B company, they love using social media to connect with peers and consumers. EyeView’s previous Video Marketing Quiz included a book giveaway of Chris Brogan's New York Times bestseller, Trust Agents, and EyeView returned to the microblogging network again for their 2010 quiz. Everyone who completes the quiz is invited to tweet their results with a simple in-game link. The quiz launched at 10 am ET on Wednesday May 10, 2010, and EyeView randomly gave away five Amazon.com vouchers ($20 each) every hour for the first eight hours to anyone tweeting their score and helping spread the word about the quiz.

You can also download the answer key once you've completed the quiz to see how well you scored.

[Disclaimer: I actually won a $20 voucher after Tweeting my score, but I have no financial interests in EyeView, nor is this a sponsored post.]

About EyeView
Founded in 2007, EyeView is the leading provider of video solutions for performance advertisers with offices in Boston and Tel Aviv. The company has assembled a dedicated team with a wealth experience from leading companies, such as Google, YouTube, 888.com and HP. Among EyeView’s clients are eBay, Yahoo!, LendingTree and many SMBs around the world.

Steve Garfield on How to Make Your Videos "Spreadable"

This is a follow up to my post last month on, "Steve Garfield on "Rebooting Your Newsroom" with LIVE Mobile Broadcasting."
and offers another "How To" for making your videos "spreadable."

Steve Garfield gave a 15-minute talk on the use of live mobile streaming at the New England Press Association annual convention last month. Today, in his article from "Making Your Videos "Spreadable" for Media Bullseye.com, he says, "My 15-minute mobile video broadcasting presentation was included in a 90-minute video. I extracted that 15-minute excerpt and shared it. The resulting video became something that people wanted to watch, share and write about."

The longer video, “Rebooting Your Newsroom: Adding blogs, podcasts, citizens and the web.” was made available by the The New England News Forum but Garfield's shorter version became viral and he he says "spreadable" and was shared and discussed on several blogs including this one. Garfield asks, "Why would a 15-minute video get more views than a 90-minute one? It depends on the content, ease of access, and the ability to share."

I would add that Steve's name recognition as a pioneer video blogger and the title of his blog post made his shorter video popular. As of today, he explained that the longer version available from The New England News Forum web archive has been downloaded 87 times while his short version available from blip.tv has been viewed 413 times. He highly recommends blip.tv saying, "I host my videos on blip.tv because of the people who work there. In addition to the features and functions of the site, the support staff is very responsive to any support requests that I have. I like to be able to use a site that I can recommend without hesitation."

Like Steve Garfield, you can create your own "spreadable" video by producing it as a form content (15 minutes or less) and distribute it in a video player (like blip.tv) that has embed tags and direct links for syndication giving viewers the ability to easily link, embed on their web site or email it. This combination gives you the producer the ease of use to share your content and spread your message.

Here's a few other blogs that embedded Steve's 15-minute video:

• Rebooting your Newsroom with Live Mobile Video Broadcasting - Qik
• Rebooting your Newsroom - The Uptake
• Steve Garfield provides suggestions about, reasons for live streaming cellular videos - Reiter’s Mobile TV Report

Making Your Video Viral

This video Exclusive! Leaked! How to make Viral Videos! is from runawaybox and comes by way of Virginia Heffernan from The Medium who says, "If viral is what you want to be, this is about right."

runawaybox says, "This parody video will teach you the "secret strategies" behind many viral videos! Check out the original TechCrunch article by Dan Ackerman Greenberg."


The Secret Strategies Behind Many “Viral” Video - November 22 2007