In many cases, professional presenters have many layers between them and an event producer or meeting planner. Key information tends to get lost when tech requirements and special requests go through multiple parties rather than directly from presenter to meeting planner to AV service provider. Even more challenging is when no rehearsal takes place and a quick response to last minute changes leads to added cost and potential risk. There's a lot of room for error when you don't rehearse and it usually shows on stage and is amplified on the live video feed. Tech rehearsals and talent dress rehearsals are key to a successful live event.
Live events are just that, they're live! There's no do-overs!
So that's why it's so important to rehearse. Just like the real estate mantra says, "Location, location, location" I follow the AV mantra, "Rehearsal, rehearsal, rehearsal."
Here's a few case examples around stage set up that may sound familiar.
- The busy CEO comes into the room with minutes to spare before going live and says, "Where's my podium?" or, "Where's my Teleprompter?" when you've been told repeatedly that he won't be using a podium or there's been no mention of a Teleprompter.
- Or you been told that the company President will have a more formal stage set-up with a podium for his notes, a chair for his jacket and he'll walk the stage and click his own slides. He walks and says no podium, he wants to sit at a table and have it informal. He then asks why didn't anyone talk with him about how he wanted it set up.