"You gotta love it when a company like Amazon users the power of video to get their message out. Amazon's CEO Jeff Bezos has an eight minute video uploaded to YouTube to explain the company's acquisition of Zappos. Now that's how video should be used. As good as the content of the video is, the quality is terrible for me. Wish Amazon had used a service other than YouTube."Dan's right too, the video quality is so poor that I found myself getting distracted by the video compression. There isn't even a high quality version you can switch to so you're stuck viewing the low quality version. While some editing is done with the shots varied between medium and close ups it looks like a single camera shoot done on a Flip Video camera.
"Folksy" is good, especially for Amazon -- which has always prided itself in being the "regular guy" on the Internet giant block. But, terrible video quality is not. And, take a look at the video quality of Bezos's YouTube video -- it is downright horrible! As my head of marketing, Eric Quanstrom, wrote to me yesterday, "what were Amazon's marketing people thinking????" Quality, quality, quality -- that is job 1 for Internet video. To maximize impact -- including viral distribution (i.e., getting your videos seen by the most people) -- the experience of the viewer is paramount."