Streaming Media West 2008 is now a week away and I've been busy preparing for the conference. Over the last several weeks I've been connecting with the speakers who are participating in the two panel sessions that I'm moderating. The topic for both sessions is online video publishing strategies and within the last week there's been some significant changes to each panel session. Several speakers have dropped out and new ones have been added. For this post I'm featuring a profile on the speakers who are part of the first panel session. This session had originally featured Eric Hadley from Heavy.com and Roger Lee from Battery Ventures but both of them recently canceled. We're looking for another presenter for this panel session as Dan Rayburn noted on his blog, Last Minute Speaking Spots Open At Streaming Media West Show. Contact Dan Rayburn if you are interested.The bio and company information featured here was provided by each speaker and from their web site. I'll highlight the speakers in the second session, Updating and Syndicating Your Channels for New Media Distribution, in the next post.
Tuesday, September 23, 2008
Online Video Publishing and Marketing Strategies
Track A: (A102) 11:30 AM - 12:30 PM
In the world of video publishing, how do you get started? How do you create compelling content? With so many options for live and on-demand video, how do you choose your distribution platform? How do you find your niche? Build your audience? Establish your brand? How do you create a sustainable model to monetize your content and generate income? This is an opportunity to hear some of the most well-known and respected online video publishers discuss online video publishing and marketing strategies.
Moderator:
Larry Kless, Founder, President, OnlineVideoPublishing [dot] com
Larry Kless has worked in the videoconferencing and streaming industry since 1990. His day job is at a corporate multimedia department working as a videoconferencing production manager, director and producer for live events, webcasts and multimedia productions. He's presented at two previous Streaming Media West conferences on Distribution & Delivery of Digital Media and Best Practices For Webcasting Production. Larry launched Online Video Publishing [dot] com in June 2008 as a resource for sharing strategies, best practices and tips for online video publishers. His clients are corporate, non-profit and independent producers.
He's currently working with Streamingmedia.com, an Information Today Inc. company programming panel sessions for the Streaming Media West 2008 conference. His blogs, Online Video Publishing [dot] com and Larry Kless's Weblog focus on the converging technologies of streaming media, online video, videoconferencing, collaboration and social media applications.
Larry's background is in Fine Arts and he's a long time member of Canyon Cinema and The Filmmakers' Cooperative.
Presenters:
Sanjay Desai, Product Marketing, Brightcove
Sanjay serves as Vice President of Product Marketing at Brightcove. In this role, he leads the product team responsible for Brightcove’s core service and spearheads product marketing across the organization. Before joining Brightcove, Sanjay spent several years leading product management/marketing for Tellme Networks’ consumer business in Mountain View, California. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company, focused on ABC’s broadcast and production businesses. Earlier in his career, Sanjay gained experience within Goldman Sachs’ technology, media and telecom M&A group and as a strategy consultant for KPMG. He holds a BA from the University of California, Berkeley and an MBA from Stanford Business School.
Brightcove, Inc. provides Internet television services. It transforms the distribution and consumption of media. The company provides video marketing solutions, advertising solutions, and advertising and marketing.
Sundance DiGiovanni, Co-Founder, Chief Brand Officer, Major League Gaming
Sundance co-founded MLG with Michael Sepso in 2002 with a vision to combine his lifelong passion of gaming and his deeply competitive nature. As chief brand officer of Major League Gaming, Sundance focuses on the long-term roadmap of competitive video game play and the various distribution channels that can bring this burgeoning sport to the masses. In addition to his management responsibilities at MLG, Sundance serves as an on-air gaming expert for several television networks including ESPN, USA and CNBC. As an internationally recognized gaming expert, Sundance has quickly become one of the world’s leading experts on gaming culture. Prior to co-founding MLG, Sundance was worldwide Creative Director at Gotham Broadband, a broadband media pioneer. He is a veteran creative executive with over 12 years of experience in a variety of media working with such brands as AOL Time Warner, DirecTV, Sony, Pfizer, Nortel Networks, and Sprint. He also loves the color purple.
Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world's fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG's ongoing professional video gaming tournaments have attracted competitors from over 28 countries. MLG operates its online, television production, game development and product licensing operations through MLG Properties and through MLG Management develops the careers of a roster of the world's most accomplished pro gamers.
Christina Cece, Sr. Product Manager, Glam Media
Christina manages all Glam Media Products. She manages Glam.com, Glam’s owned and operated properties, Glam’s publisher products and internal tools and our flagship video product – GlamTV.
She held senior positions at IBM, MarkLogic Corp (Sequoia-funded xml content server company), Deloitte, and a year as a senior engineer at CafePress. She has a degree in Econ and Computer Science from Duke University.
Glam Media’s vertical content network, with a reach of 77M unique visitors, is effectively changing the very definition of what a media company is in the 21st Century. Glam Media leverages the increasing fragmentation of the Internet —bringing together owned-and-operated websites, including flagship Glam.com, with the Glam Publisher Network of more than 600 popular lifestyle websites and blogs and syndicated content from leading media companies. Glam Media’s distributed media network model effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand advertising platform: Glam Evolution.
Online Video Publishing and Marketing Strategies
Track A: (A102) 11:30 AM - 12:30 PM
In the world of video publishing, how do you get started? How do you create compelling content? With so many options for live and on-demand video, how do you choose your distribution platform? How do you find your niche? Build your audience? Establish your brand? How do you create a sustainable model to monetize your content and generate income? This is an opportunity to hear some of the most well-known and respected online video publishers discuss online video publishing and marketing strategies.
Moderator:
Larry Kless has worked in the videoconferencing and streaming industry since 1990. His day job is at a corporate multimedia department working as a videoconferencing production manager, director and producer for live events, webcasts and multimedia productions. He's presented at two previous Streaming Media West conferences on Distribution & Delivery of Digital Media and Best Practices For Webcasting Production. Larry launched Online Video Publishing [dot] com in June 2008 as a resource for sharing strategies, best practices and tips for online video publishers. His clients are corporate, non-profit and independent producers.
He's currently working with Streamingmedia.com, an Information Today Inc. company programming panel sessions for the Streaming Media West 2008 conference. His blogs, Online Video Publishing [dot] com and Larry Kless's Weblog focus on the converging technologies of streaming media, online video, videoconferencing, collaboration and social media applications.
Larry's background is in Fine Arts and he's a long time member of Canyon Cinema and The Filmmakers' Cooperative.
Presenters:
Sanjay Desai, Product Marketing, Brightcove Sanjay serves as Vice President of Product Marketing at Brightcove. In this role, he leads the product team responsible for Brightcove’s core service and spearheads product marketing across the organization. Before joining Brightcove, Sanjay spent several years leading product management/marketing for Tellme Networks’ consumer business in Mountain View, California. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company, focused on ABC’s broadcast and production businesses. Earlier in his career, Sanjay gained experience within Goldman Sachs’ technology, media and telecom M&A group and as a strategy consultant for KPMG. He holds a BA from the University of California, Berkeley and an MBA from Stanford Business School.
Brightcove, Inc. provides Internet television services. It transforms the distribution and consumption of media. The company provides video marketing solutions, advertising solutions, and advertising and marketing.
Sundance DiGiovanni, Co-Founder, Chief Brand Officer, Major League GamingSundance co-founded MLG with Michael Sepso in 2002 with a vision to combine his lifelong passion of gaming and his deeply competitive nature. As chief brand officer of Major League Gaming, Sundance focuses on the long-term roadmap of competitive video game play and the various distribution channels that can bring this burgeoning sport to the masses. In addition to his management responsibilities at MLG, Sundance serves as an on-air gaming expert for several television networks including ESPN, USA and CNBC. As an internationally recognized gaming expert, Sundance has quickly become one of the world’s leading experts on gaming culture. Prior to co-founding MLG, Sundance was worldwide Creative Director at Gotham Broadband, a broadband media pioneer. He is a veteran creative executive with over 12 years of experience in a variety of media working with such brands as AOL Time Warner, DirecTV, Sony, Pfizer, Nortel Networks, and Sprint. He also loves the color purple.
Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world's fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG's ongoing professional video gaming tournaments have attracted competitors from over 28 countries. MLG operates its online, television production, game development and product licensing operations through MLG Properties and through MLG Management develops the careers of a roster of the world's most accomplished pro gamers.
Christina Cece, Sr. Product Manager, Glam Media Christina manages all Glam Media Products. She manages Glam.com, Glam’s owned and operated properties, Glam’s publisher products and internal tools and our flagship video product – GlamTV.
She held senior positions at IBM, MarkLogic Corp (Sequoia-funded xml content server company), Deloitte, and a year as a senior engineer at CafePress. She has a degree in Econ and Computer Science from Duke University.
Glam Media’s vertical content network, with a reach of 77M unique visitors, is effectively changing the very definition of what a media company is in the 21st Century. Glam Media leverages the increasing fragmentation of the Internet —bringing together owned-and-operated websites, including flagship Glam.com, with the Glam Publisher Network of more than 600 popular lifestyle websites and blogs and syndicated content from leading media companies. Glam Media’s distributed media network model effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand advertising platform: Glam Evolution.
