Showing posts with label Sanjay Desai. Show all posts
Showing posts with label Sanjay Desai. Show all posts

Tuesday, October 7, 2008

Streaming Media West: Online Video Publishing and Marketing Strategies

I'm pleased to announce that the first video from one of my two panel sessions from Streaming Media West is now online at: http://streamingmedia.com/videos/. This session discussed online publishing and marketing strategies by a diverse panel of industry speakers. I was thrilled to moderate this panel session and I thank Amir Ashkenazi, Christina Cece, Sanjay Desai and Robb Miller for their contributions (see their bios below.) I'll be featuring other videos from the conference in upcoming posts including the other session I moderated on syndication.

Online Video Publishing and Marketing Strategies
Track A: (A102) September 23, 2008 11:30 AM - 12:30 PM

In the world of video publishing, how do you get started? How do you create compelling content? With so many options for live and on-demand video, how do you choose your distribution platform? How do you find your niche? Build your audience? Establish your brand? How do you create a sustainable model to monetize your content and generate income? This is an opportunity to hear some of the most well-known and respected online video publishers discuss online video publishing and marketing strategies.

Moderator:Larry Kless, Founder, President, OnlineVideoPublishing.com
Presenters:Sanjay Desai, VP of Product Marketing, Brightcove
Christina Cece, Sr. Product Manager, Glam Media
Amir Ashkenazi, Co-Founder and CEO, Adap.tv
Rob Miller, Vice President of Sales, Western US, The FeedRoom


Here's a list of questions I prepared that became the framework of the panel discussion:
  1. What drives publishing and marketing strategies? (big idea or fill the niche?)
  2. Who are your customers? (content makers? producers, advertisers?)
  3. How do you get started? in online video publishing? what are the challenges? obstacles? opportunities? How do make money?
  4. How do you find your niche and establish brand? Build audience? Build ecosystem?
  5. What's the key to producing and programming compelling content? (original series, uploads, UGC)
  6. What is unique about your platform? What markets do you represent? Who is you biggest client? Competitor? What other types of content is published?
  7. How important is advertising? Discuss models. Revenue sharing with content makers. Management of analytics.
  8. How do you create sustainable model for monetizing content? Are CPMs an effective way to sell advertising? What is the CPM value of a video ad today?
  9. What works? What doesn't? In world of publishers and marketers, who is really benefiting?
  10. What are your key metrics?
  11. Where are the expansion opportunities and growth areas?
  12. What about the multi-screen strategy? (TV, web, mobile)
  13. What about other social media tool integration? (video comments, Twitter updates) Are they seen as adding value to branding?
  14. What do you see in the short and long term for online video publishing and marketing strategies?

Christina shared these slides showing the Glam Media player.



I had previously posted a profile of my speakers here but this is an updated speaker profile of the final roster that includes Amir Ashkenazi and Robb Miller along with some additional links.

Presenters:
Sanjay Desai, Vice President of Product Marketing, Brightcove

Sanjay serves as VP of Product Marketing at Brightcove. In this role, he leads the product team responsible for Brightcove’s core service and spearheads product marketing across the organization. Before joining Brightcove, Sanjay spent several years leading product management/marketing for Tellme Networks’ consumer business in Mountain View, California. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company, focused on ABC’s broadcast and production businesses. Earlier in his career, Sanjay gained experience within Goldman Sachs’ technology, media and telecom M&A group and as a strategy consultant for KPMG. He holds a BA from the University of California, Berkeley and an MBA from Stanford Business School.

Brightcove, Inc. provides Internet television services. It transforms the distribution and consumption of media. The company provides video marketing solutions, advertising solutions, and advertising and marketing.

Brightcove background information:

Christina Cece, Sr. Product Manager, Glam Media

Christina manages all Glam Media Products. She manages Glam.com, Glam’s owned and operated properties, Glam’s publisher products and internal tools and our flagship video product – GlamTV.

She held senior positions at IBM, MarkLogic Corp (Sequoia-funded xml content server company), Deloitte, and a year as a senior engineer at CafePress. She has a degree in Econ and Computer Science from Duke University.

Glam Media’s vertical content network, with a reach of 77M unique visitors, is effectively changing the very definition of what a media company is in the 21st Century. Glam Media leverages the increasing fragmentation of the Internet —bringing together owned-and-operated websites, including flagship Glam.com, with the Glam Publisher Network of more than 600 popular lifestyle websites and blogs and syndicated content from leading media companies. Glam Media’s distributed media network model effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand advertising platform: Glam Evolution.Relevant Glam Media press releases:


Amir Ashkenazi, Chief Executive Officer & Co-Founder, Adap.tv

Amir drives the overall strategy and manages operations for Adap.tv. Most recently, Amir was Founder and Chief Technology Officer of Shopping.com (formerly DealTime.com), a leading online shopping service that helps consumers make informed purchasing decisions by comparing products, prices, and stores Web-wide. Amir launched and successfully led Shopping.com's technology and research efforts. Shopping.com completed an initial public offering in October 2004; the company was later acquired by eBay (NASDAQ: EBAY) in August 2005. Previously, Amir was Director of Research for CommTouch Software. He studied Computer Science and Economics at Tel Aviv University.

Adap.tv makes the most of online video advertising. Through its flagship offering, Adap.tv OneSource, the first open and universal video ad platform, publishers can seamlessly monetize and increase the quality and success rate of online video advertising across all networks and all formats. With a single point of control, publishers can match their online video inventory from a collective sum of ad networks based on contextual analysis and past viewer behavior.


Robb Miller, Vice President of Sales, Western US, The Feedroom

Robb joined The Feedroom as Regional Sales Director in 2006 following a 10-year career in the post production, Internet, and new media business. He served as director of sales for Onstream Media Corporation, where he was responsible for worldwide sales of digital asset management services and landed deals with the strategic clients such as the NFL, AOL and Citigroup.

The FeedRoom is a white label video management service and leading broadband video communications company that powers the video sections of some of the largest sites on the web, including the New York Times, Intel, HP, and BusinessWeek. With end-to-end technology solutions, media and marketing services, and content production, encoding, hosting, and syndication services are provided for public and corporate sites. The FeedRoom's unique one-stop-shop serves corporations, media companies, and government agencies. Customers like Wal-Mart, General Motors, Intel, The New York Times, Sun Microsystems, USA Today, Meredith Interactive, McGraw-Hill, and The Pentagon Channel already use The FeedRoom's broadband video products to communicate with the media, consumers, partners, investors, and other key stakeholders.
I shot this short video with my Flip camera following the panel session. While it's not too compelling it did capture the interest and follow up questions from some the audience.
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Tuesday, September 16, 2008

Streaming Media West: Online Video Publishing and Marketing Strategies - Speaker Profile

Streaming Media West 2008 is now a week away and I've been busy preparing for the conference. Over the last several weeks I've been connecting with the speakers who are participating in the two panel sessions that I'm moderating. The topic for both sessions is online video publishing strategies and within the last week there's been some significant changes to each panel session. Several speakers have dropped out and new ones have been added. For this post I'm featuring a profile on the speakers who are part of the first panel session. This session had originally featured Eric Hadley from Heavy.com and Roger Lee from Battery Ventures but both of them recently canceled. We're looking for another presenter for this panel session as Dan Rayburn noted on his blog, Last Minute Speaking Spots Open At Streaming Media West Show. Contact Dan Rayburn if you are interested.

The bio and company information featured here was provided by each speaker and from their web site. I'll highlight the speakers in the second session, Updating and Syndicating Your Channels for New Media Distribution, in the next post.

Tuesday, September 23, 2008
Online Video Publishing and Marketing Strategies
Track A: (A102) 11:30 AM - 12:30 PM
In the world of video publishing, how do you get started? How do you create compelling content? With so many options for live and on-demand video, how do you choose your distribution platform? How do you find your niche? Build your audience? Establish your brand? How do you create a sustainable model to monetize your content and generate income? This is an opportunity to hear some of the most well-known and respected online video publishers discuss online video publishing and marketing strategies.

Moderator:
Larry Kless, Founder, President, OnlineVideoPublishing [dot] com

Larry Kless has worked in the videoconferencing and streaming industry since 1990. His day job is at a corporate multimedia department working as a videoconferencing production manager, director and producer for live events, webcasts and multimedia productions. He's presented at two previous Streaming Media West conferences on Distribution & Delivery of Digital Media and Best Practices For Webcasting Production. Larry launched Online Video Publishing [dot] com in June 2008 as a resource for sharing strategies, best practices and tips for online video publishers. His clients are corporate, non-profit and independent producers.

He's currently working with Streamingmedia.com, an Information Today Inc. company programming panel sessions for the Streaming Media West 2008 conference. His blogs, Online Video Publishing [dot] com and Larry Kless's Weblog focus on the converging technologies of streaming media, online video, videoconferencing, collaboration and social media applications.

Larry's background is in Fine Arts and he's a long time member of Canyon Cinema and The Filmmakers' Cooperative.

Presenters:
Sanjay Desai, Product Marketing, Brightcove

Sanjay serves as Vice President of Product Marketing at Brightcove. In this role, he leads the product team responsible for Brightcove’s core service and spearheads product marketing across the organization. Before joining Brightcove, Sanjay spent several years leading product management/marketing for Tellme Networks’ consumer business in Mountain View, California. Prior to Tellme, Sanjay served as VP, Strategic Planning at The Walt Disney Company, focused on ABC’s broadcast and production businesses. Earlier in his career, Sanjay gained experience within Goldman Sachs’ technology, media and telecom M&A group and as a strategy consultant for KPMG. He holds a BA from the University of California, Berkeley and an MBA from Stanford Business School.

Brightcove, Inc. provides Internet television services. It transforms the distribution and consumption of media. The company provides video marketing solutions, advertising solutions, and advertising and marketing.


Sundance DiGiovanni, Co-Founder, Chief Brand Officer, Major League Gaming

Sundance co-founded MLG with Michael Sepso in 2002 with a vision to combine his lifelong passion of gaming and his deeply competitive nature. As chief brand officer of Major League Gaming, Sundance focuses on the long-term roadmap of competitive video game play and the various distribution channels that can bring this burgeoning sport to the masses. In addition to his management responsibilities at MLG, Sundance serves as an on-air gaming expert for several television networks including ESPN, USA and CNBC. As an internationally recognized gaming expert, Sundance has quickly become one of the world’s leading experts on gaming culture. Prior to co-founding MLG, Sundance was worldwide Creative Director at Gotham Broadband, a broadband media pioneer. He is a veteran creative executive with over 12 years of experience in a variety of media working with such brands as AOL Time Warner, DirecTV, Sony, Pfizer, Nortel Networks, and Sprint. He also loves the color purple.

Major League Gaming (MLG) is the largest organized league and international sanctioning body for the world's fastest growing competitive sport: professional video gaming. Recognized as the global governing authority for millions of competitive gamers worldwide, MLG's ongoing professional video gaming tournaments have attracted competitors from over 28 countries. MLG operates its online, television production, game development and product licensing operations through MLG Properties and through MLG Management develops the careers of a roster of the world's most accomplished pro gamers.


Christina Cece, Sr. Product Manager, Glam Media

Christina manages all Glam Media Products. She manages Glam.com, Glam’s owned and operated properties, Glam’s publisher products and internal tools and our flagship video product – GlamTV.

She held senior positions at IBM, MarkLogic Corp (Sequoia-funded xml content server company), Deloitte, and a year as a senior engineer at CafePress. She has a degree in Econ and Computer Science from Duke University.

Glam Media’s vertical content network, with a reach of 77M unique visitors, is effectively changing the very definition of what a media company is in the 21st Century. Glam Media leverages the increasing fragmentation of the Internet —bringing together owned-and-operated websites, including flagship Glam.com, with the Glam Publisher Network of more than 600 popular lifestyle websites and blogs and syndicated content from leading media companies. Glam Media’s distributed media network model effectively bridges hundreds of unique digital “voices” representing the best content in each category relevant to women, and offers advertisers truly unprecedented quality reach through a single brand advertising platform: Glam Evolution.
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