Online video, online video publishing, streaming media, OVP, OTT, web television, video advertising, marketing, startups, gadgets, social media, videoconferencing, collaboration and related topics are discussed here. Thanks for stopping by the "Klessblog."
Sunday, August 24, 2008
New Media Expo 2008 Report: The Future is Videocasting
Known as one of the world's most popular conventions for podcasters, online video creators and bloggers, the 4th annual New Media Expo, took place in Las Vegas last weekend. In years past, the Expo was was primarily focused on audio podcasting but this year saw a rise in videocasting. Founder Tim Bourquin said that now it's 50/50 audio and video.
Videocasters are big and with personalities like Gary Vaynerchuk leading off with the first keynote address it helped set the tone that you can be your own new media brand, and with 60,000 daily viewers of his Wine Library TV, you know Gary Vee definitely means business. He's a hero and celebrity in the videocasting and blogging community and is one the first to reach mainstream success crossing over to TV audiences with his appearances on Late Night with Conan O’Brien and The Ellen Degeneres Show. His blog says, "Gary’s fame can be attributed to his pioneering, multi-faceted approach to personal branding and business building."
With over 2000 attendees, Tim Bourquin calls the Expo "a fantastic weekend of education and networking!" and the conference program describes it as "a hands-on, exciting, "how-to" event with practical conference sessions about how to produce high-quality online audio and video content, grow a loyal audience, and even make a few bucks with your content in creative ways." Steven Hodson of Mashable wrote about this last month in his post, Video Blogging Is Not The Frontier You Might Expect, where he made the point thatvideo blogging is not the same as traditional text blogging and that it's evolving into the next new territory of social media communication. So who attends the NME? Audience demographics can be viewed here, and the graph below charts the main reasons why they attend.
While I didn't attend the Expo myself I managed to view a few videos around the topic of the video blogging boon. Along with Gary Vee's keynote another favorite was an amazing live demonstration by Will it Blend.
Gary Vee was also later joined by iJustine and Walt Ribeiro for panel session on what's the direction of online video. Ben Parr moderated the live session which was streamed live on Ustream and covered topics like mobile, live mobile streaming, Nokia N95 and Qik are the catalysts, life streaming and privacy vs. meeting everyone is the world.
Gary Vee said that in the mainstream world nobody knows the Internet celebs but give it time, we are the early adopters, live video, Twitter, Friendfeed, lifestreaming - people who have content will rule! You can read Ben Parr's post here or click on the photo to link toview the video below.