The quiz is composed of five questions that challenges your video marketing instincts. Each question compares two videos side-by-side and asks you to choose which one had a higher conversion rate.
- Still image vs. video
- Dynamic Call-to-Action pointers
- Launch triggers
- Auto-play vs. Press-to-play
- British accent vs. American accent
According to Tal Riesenfeld, Co-Founder and VP Marketing for EyeView:
“The quiz is a fun way to expose marketers to the proven concept that video solutions increase conversion and generate greater profits. Etailers have already woken up to this idea with early adopters like Zappos.com committing resources to video, but we are also seeing companies from the financial, software, lead generation and gaming sectors benefiting from the improved performance video offers.”Daniel Sevitt, EyeView’s Director of Corporate Communications, told me that people really love the quiz and while they're a B2B company, they love using social media to connect with peers and consumers. EyeView’s previous Video Marketing Quiz included a book giveaway of Chris Brogan's New York Times bestseller, Trust Agents, and EyeView returned to the microblogging network again for their 2010 quiz. Everyone who completes the quiz is invited to tweet their results with a simple in-game link. The quiz launched at 10 am ET on Wednesday May 10, 2010, and EyeView randomly gave away five Amazon.com vouchers ($20 each) every hour for the first eight hours to anyone tweeting their score and helping spread the word about the quiz.
You can also download the answer key once you've completed the quiz to see how well you scored.
[Disclaimer: I actually won a $20 voucher after Tweeting my score, but I have no financial interests in EyeView, nor is this a sponsored post.]
Founded in 2007, EyeView is the leading provider of video solutions for performance advertisers with offices in Boston and Tel Aviv. The company has assembled a dedicated team with a wealth experience from leading companies, such as Google, YouTube, 888.com and HP. Among EyeView’s clients are eBay, Yahoo!, LendingTree and many SMBs around the world.