As Anupam states,
“There is a tremendous opportunity for TV advertisers to extend their local spot and cable strategies, and creative to the Web. Our hope through our offerings for both sides of the local TV ecosystem is to facilitate a faster growth of the emerging local TV to the Web process.”
X Marks the Spot
The solution that Mixpo has created is called the Xspot, a specialized online ad unit that is
"Pre-roll ads are not the right solution for local advertising. They're expensive and have limited availability, interactivity and targeting, to drive effective local promotion. Video display ads are more affordable, can be targeted to the right customer, and allow viewers to interact as they wish, rather than being forced to watch an ad. This new ad unit -- takes the static banner to the next level with higher engagement and local response."
Mixpo for Agencies
For Mixpo, clear themes emerged out of the needs of publishers and advertisers starting the challenges that advertisers and agencies face every day which mainly stem from the high cost of producing new content, brand control, local flexibility, campaign complexity, cost, limited video inventory and high CPMs. Agencies want to know how to localize those TV assets for different markets and how to run campaigns that are not too expensive.
Mixpo is an online video advertising technology company focused on extending local TV advertising to the Web. Through a simple and powerful combination of production, campaign management and reporting tools, Mixpo enables media companies and advertising agencies to deliver interactive video campaigns via standard display ad units. To find out more about Mixpo, please visit www.mixpo.com.
Read more on ReelSEO » The Xspot – Local TV & Online Video Ad Convergence
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