"Mobile is important, because for one, it's become the fastest growing video segment of video consumption – it's not the largest by any means, but it's one of the fastest growing. So we're seeing increasing demand from our customers to be able to make it much easier for them to deliver full featured, high-quality video experiences to mobile platforms, both as native applications as well as just making sure that their websites playback and function properly on mobile platforms. This is actually something we've been doing for quite some time and we've had a mobile delivery capabilities as early as 2006. Some we were one of the earliest innovators in mobile video delivery and we're continuing to push the envelope as much as we can."
In a post on the Kyte blog, Hall said the company was pleased to be joining KIT, and noted:
"We are confident that this partnership will give us the opportunity to bring even more value and exceptional customer service to your organization. More than ever, we are committed to helping you reach, engage and converge your audience with live and on-demand media, wherever they are. Merging the two businesses and our complementary technologies together will enable us to offer a more robust, end-to-end solution portfolio to better meet the full breadth of your video delivery needs."
“Kyte is recognized as having the most advanced mobile publishing technology in the marketplace, and has an aggressive and talented management team. We plan to leverage Kyte’s proprietary platform and application frameworks to serve and expand KIT’s global client base. The acquisition also adds a strong West Coast presence in the U.S., which we will use as a R&D and business development hub.”
About Gannon Hall
In his new role as Executive Vice President Global Marketing, Gannon leads KIT’s overall global marketing strategies. Gannon brings nearly two decades of entrepreneurial leadership experience within the emerging and established consumer Internet and enterprise software industries. Prior to joining KIT, Gannon was the COO of Kyte, a leading online and mobile video platform, where he led the company’s product strategy, marketing, business development and operations. (more)