On January 28, 2011, KIT digital acquired the privately-held KickApps Corporation, based in New York City. Its more than $12 million in annual revenues are almost entirely from recurring software license fees. As part of the acquisition, KickApps' CEO Alex Blum, was appointed to the new position of global chief operating officer of KIT digital and will be responsible for the overall business operations of the company. Blum has had a long career as a pioneer and innovator in online video and interactive TV as vice president of products at AOL. Additionally, KickApps CFO David Lapter will assume the role of SVP of business administration at KIT.
“KickApps’ innovative and proprietary suite of social media applications are a perfect strategic fit for us, adding powerful social tools and player authoring capabilities to our software platform solutions. Its applications will also help us reduce our marginal cost of customized interface development and dramatically reduce the speed of our custom player deployments versus the competition. We see extensive and attractive cross-selling opportunities in our respective client bases, and plan to mine KickApps’ capabilities immediately in the global geographies we cover.”
"So, what's happening today is that we're going from search engine optimization – which is a practice of building your website in a certain way that makes it understandable to search engines – to friend engine optimization – which is building your website in way that makes it sharable, that invites people to take our content, notify your friends about it and then drive traffic back to your website."
"I think the temptation right now is to leverage these social media platforms, like Twitter, Flickr, Facebook and YouTube, because they're free and there's a lot of eyeballs there. So the temptation is to put your content on these destination sites and try to figure out how to monetize it. But what's really important for these brands to understand is that the true experience is about more than just that little piece of content.
It's about the brand, and it's about what happens around that content and what happens to that content once it's been distributed – and when that content is distributed on platforms that you don't control, you don't have the ability to leverage that content and leverage the data that's created when that content is interacted with. So with a platform like KickApps, we provide a method for our customers to create completely branded social experiences at their domain or out on their Facebook tab, or on their iDevices or Android devices."