Friday, August 20, 2010

Please Vote for this SXSW 2011 Panelpicker Session - Beyond the Box Office: Distributing Your Film Online

Malaika Mose, of Mose Publishing LLC, is organizing a panel session that is part of the SXSW 20011 PanelPicker program titled, Beyond the Box Office: Distributing your film online, and she's invited me to join her along with a lineup of respected voices in the online video and film community for this session. Please see the description and proposed panelist below and consider voting for his session. SXSW incorporates 30% of community involvement into the final programming decisions for the Interactive, Film, and Music conference activities for SXSWeek 2011, March 11-20, 2010. Voting ends one week today, 11:59 CDT on Friday, August 27, 2010.

Malaika Mose works as a software development manager and social media strategist for a Fortune 100 company. She's a film lover from way back and has dedicated a website, Beyond the Box Office, and is authoring a book to help filmmakers navigate this new world of online video distribution.

She describes the panel session in this way:
"In a time when getting a favorable traditional distribution deal is tough, filmmakers are taking matters into their own hands. In addition to selling their own DVDs they are looking at online distribution as part of their DIY distribution strategy. It's no wonder, with film festivals like this one and Tribeca making films available online at the same time they play the festival and comScore reporting that internet users watched over 30 Billion videos in April 2010. Shouldn't you be considering online film distribution too? In 60 minutes this panel will rundown the options for getting your film online, ways to make it discoverable once it's there, the best windows for online film distribution and mistakes to avoid when embarking on this journey. This panel's expertise includes: filmmaking, distribution deals, online video, TV Everywhere, connected devices, search engine optimization and mobile marketing. They will provide you with the information you need to use the power of the internet to get people watching your film on their mobile devices, iPads, computers and set-top boxes!" 
The panelists Malaika is hoping to snag include:

Ryan Lawler of GigaOmRyan Lawler - he's spent the last 5 years covering business, technology, and telecom-related subjects for a variety of publications based in New York. He’s the newest staff writer for GigaOm and NewTeeVee, but spent the previous two years following online video and digital media trends at Contentinople. Prior to that, Ryan covered telecom infrastructure for Light Reading. 
Miles MakerMiles Maker - A filmmaker and self-described ‘new media maven’, Miles Maker experiments with cutting edge technology to market and distribute his films on a variety of platforms including mobile. He's a producer of marketing and distribution for the film Spare Change and is the host of the talk show Convercinema. He can share his hands-on experience as a filmmaker in this new world of film distribution.  
Orly RavidOrly Ravid – She is the co-executive director of The Film Collaborative, a non-profit, full-service provider dedicated to the distribution of independent film. At TFC, Orly works primarily on distribution, sales/licensing and contract/negotiation services with a focus on new media digital distribution. She also handles theatrical releases. She is diligent in protecting filmmakers' rights and revenues is passionate for art film and socio/political issue-focused documentaries. Orly can talk about online film distribution in the context of a larger distribution strategy for your film. 
Larry KlessLarry Kless (Yours truly) - is a filmmaker and online video guru (or so they say). I blog about online video publishing, streaming media, web television, startups, gadgets, social media, advertising, marketing and videoconferencing. I've moderated panels at events like NewTeeVee Live or StreamingMedia on these topics and can speak to the technical requirements for distributing your film online. I'm also a long-time member of Canyon Cinema, one of the oldest independent and experimental film distributors owned and operated by film artists.

Some of the discussion topics are:

1. Why would anyone want to distribute their film online?
2. When is the best time to make my film available online?
3. What tools are available to help me?
4. How can I make it easy for my film's audience to find it?
5. What does Google TV and YouTube Leanback mean for me as an indie filmmaker?

If you want to hear some straight talk about online video distribution without all the PR spin, then please consider voting for his session.

The SXSW® Music and Media Conference celebrates its 25th Anniversary in 2011, and has become the biggest and most anticipated convergence of original music, independent films, and emerging technologies, and the premier destination for discovery.

Feedback is wanted fir all three SXSW events:
Explore the Proposals for SXSW Interactive »
Explore the Proposals for SXSW Film »
Explore the Proposals for SXSW Music »

Read Malaika Mose's post: All you ever wanted to know about online film distribution at SXSW 2011