Malaika Mose works as a software development manager and social media strategist for a Fortune 100 company. She's a film lover from way back and has dedicated a website, Beyond the Box Office, and is authoring a book to help filmmakers navigate this new world of online video distribution.
She describes the panel session in this way:
"In a time when getting a favorable traditional distribution deal is tough, filmmakers are taking matters into their own hands. In addition to selling their own DVDs they are looking at online distribution as part of their DIY distribution strategy. It's no wonder, with film festivals like this one and Tribeca making films available online at the same time they play the festival and comScore reporting that internet users watched over 30 Billion videos in April 2010. Shouldn't you be considering online film distribution too? In 60 minutes this panel will rundown the options for getting your film online, ways to make it discoverable once it's there, the best windows for online film distribution and mistakes to avoid when embarking on this journey. This panel's expertise includes: filmmaking, distribution deals, online video, TV Everywhere, connected devices, search engine optimization and mobile marketing. They will provide you with the information you need to use the power of the internet to get people watching your film on their mobile devices, iPads, computers and set-top boxes!"The panelists Malaika is hoping to snag include:
|Ryan Lawler - he's spent the last 5 years covering business, technology, and telecom-related subjects for a variety of publications based in New York. He’s the newest staff writer for GigaOm and NewTeeVee, but spent the previous two years following online video and digital media trends at Contentinople. Prior to that, Ryan covered telecom infrastructure for Light Reading.|
|Miles Maker - A filmmaker and self-described ‘new media maven’, Miles Maker experiments with cutting edge technology to market and distribute his films on a variety of platforms including mobile. He's a producer of marketing and distribution for the film Spare Change and is the host of the talk show Convercinema. He can share his hands-on experience as a filmmaker in this new world of film distribution.|
|Larry Kless (Yours truly) - is a filmmaker and online video guru (or so they say). I blog about online video publishing, streaming media, web television, startups, gadgets, social media, advertising, marketing and videoconferencing. I've moderated panels at events like NewTeeVee Live or StreamingMedia on these topics and can speak to the technical requirements for distributing your film online. I'm also a long-time member of Canyon Cinema, one of the oldest independent and experimental film distributors owned and operated by film artists.|
If you want to hear some straight talk about online video distribution without all the PR spin, then please consider voting for his session.
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Read Malaika Mose's post: All you ever wanted to know about online film distribution at SXSW 2011