Monday, February 15, 2010

Brightcove To Power Mobile Video Explosion, Announces Mobile Experience for Flash Player 10.1

Brightcove has upped the ante again, announcing support for the upcoming release of Adobe's Flash Player 10.1 with its Mobile Experience for Flash 10.1, an optimized mobile version of the company’s cloud-based online video platform. Introduced today at the Mobile World Congress in Barcelona, the move helps Brightcove's customers extend the reach of their video content to a range of mobile smartphone platforms that will run the forthcoming Flash Player 10.1, including Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry. Brightcove's implementation brings all the features and services of its platform - analytics, in video advertising, secure multi-bitrate streaming, and the more than 120 plugins available for the Brightcove platform, to these mobile phones for the first time.

The announcement builds on Brightcove's strategic alliance with Adobe, who officially announced Flash Player 10.1 and Adobe AIR for Android at the Mobile World Congress today. Adobe had previously made a beta of Flash Player 10.1 available to content providers and mobile developers worldwide. Flash Player 10.1 makes it possible for mobile platforms to run the standard Brightcove video player with the same features as desktop platforms. Jeff Whatcott, Senior vice president of Marketing, Brightcove said in an Adobe press release:
“We’re excited to extend Brightcove’s leading online video platform with support for Adobe Flash Player 10.1 and the new Brightcove Mobile Experience solution. Brightcove’s global customer base of more than 1,000 media companies and marketers now have a unified platform and turnkey solution for providing a high-quality, consistent online video experience across PCs and mobile devices.”
In this Beet.TV video, Jeff describes the capabilities and features of their new mobile optimized media player.

Brightcove customers already using the beta version of Brightcove's Mobile Experience for Flash 10.1 include AOL, Atlantic Records, La Vanguardia, National Geographic, The New York Times, STV, Sun Media and The Weinstein Company. The solution is available today in an invitation-only beta release and will be generally available later this year and provided free of charge to Brightcove's global customer base.

You can also watch the demo video below to see the solution in action.

The Brightcove solution implements three main features:
  1. Mobile player optimized templates - offering interface controls, gestures, and behaviors specifically designed for video viewing on compact, multi-touch smart phone screen. This allows for a seamless viewing experience and navigation on the small screen.
  2. Automatic device detection - helps deliver the right template to the right device for optimum playback environment between desktop and mobile player templates, along with video embedding best practices to assist organizations in delivering mobile video-ready websites.
  3. Cloud-based transcoding - H.264-encoded mobile ready video from any standard format source file.
According to a Strategy Analytics analysis from January 2010, more than 250 million smartphones are expected to support the full Flash Player by the end 2012. It's no surprise that the iPhone is missing from the list of supported mobile devices, since the iPhone and iPad don't support Flash. Brightcove has an iPhone SDK and with the open API, customers can write code for a HTML5 H.24 video player. Jeff Whattcott said that Brightcove is looking to make this easier for publishers in the future.

To learn more about the Brightcove Mobile Experience solution for Adobe Flash Player 10.1, read the full press release here or visit