The announcement builds on Brightcove's strategic alliance with Adobe, who officially announced Flash Player 10.1 and Adobe AIR for Android at the Mobile World Congress today. Adobe had previously made a beta of Flash Player 10.1 available to content providers and mobile developers worldwide. Flash Player 10.1 makes it possible for mobile platforms to run the standard Brightcove video player with the same features as desktop platforms. Jeff Whatcott, Senior vice president of Marketing, Brightcove said in an Adobe press release:
“We’re excited to extend Brightcove’s leading online video platform with support for Adobe Flash Player 10.1 and the new Brightcove Mobile Experience solution. Brightcove’s global customer base of more than 1,000 media companies and marketers now have a unified platform and turnkey solution for providing a high-quality, consistent online video experience across PCs and mobile devices.”
In this Beet.TV video, Jeff describes the capabilities and features of their new mobile optimized media player.
You can also watch the demo video below to see the solution in action.
The Brightcove solution implements three main features:
- Mobile player optimized templates - offering interface controls, gestures, and behaviors specifically designed for video viewing on compact, multi-touch smart phone screen. This allows for a seamless viewing experience and navigation on the small screen.
- Automatic device detection - helps deliver the right template to the right device for optimum playback environment between desktop and mobile player templates, along with video embedding best practices to assist organizations in delivering mobile video-ready websites.
- Cloud-based transcoding - H.264-encoded mobile ready video from any standard format source file.
According to a Strategy Analytics analysis from January 2010, more than 250 million smartphones are expected to support the full Flash Player by the end 2012. It's no surprise that the iPhone is missing from the list of supported mobile devices, since the iPhone and iPad don't support Flash. Brightcove has an iPhone SDK and with the open API, customers can write code for a HTML5 H.24 video player. Jeff Whattcott said that Brightcove is looking to make this easier for publishers in the future.
To learn more about the Brightcove Mobile Experience solution for Adobe Flash Player 10.1, read the full press release here or visit http://www.brightcove.com/en/video-platform/solutions/mobile-experience/flash-player
Related:
- Brightcove Introduces Mobile Experience for Adobe Flash Player 10.1 | Brightcove Blog
- Beet.TV: Barcelona Bulletin: Flash 10.1 is Coming to Smart Phones and Brightcove Announces its Plan
- Streaming Media - Brightcove Brings Better Flash Video Experience to Mobile
- Brightcove Pushes Mobile Video with Flash 10.1 Support - NewTeeVee
- Spotlight is on Video as Mobile World Congress Begin - VideoNuze