Thursday, February 11, 2010

Video Replay of "Reel” Video SEO Strategies & Best Practices Webinar

If you missed the Ooyala hosted video SEO best practices webinar from last week, you can now watch video recording. The webinar, "Reel” Video SEO Strategies & Best Practices, featured Mark Robertson, Founder and Publisher of ReelSEO, Dr. Pete Kocks, President of Truveo and AOL Video, and Sean Knapp, Co-Founder and CTO of Ooyala. Mark provided an overview of what is video SEO, guidelines and best practices for hosted video, YouTube optimization and shared good and bad examples of video SEO. Pete covered video search optimization and the key differences between web search and video search. Sean talked about Ooyala’s new SDK release which helps helps increase visibility on search engines by creating rich on-page text for video landing pages.

The webinar was well attended and the feedback was very positive which is indicative of how much interest there is in video SEO.

As Mark says, it's not smoke and mirrors and,
"the value of video SEO lies in generating additional exposure through positioning relevant video content in front of a growing number of internet users who are actively seeking out that content using search. Just as with general SEO, Video SEO is about publishing content in a way that follows best practices to ensure and maximize indexability and discoverability."

Here's a link to Mark's presentation. You can also contact Mark through or hire him as a Video SEO consultant at

See the related post from the Online Video Platform Summit: Optimizing Video Search and Discoverability.

Thanks to Ooyala for hosting this free and very informative educational webinar.