Wednesday, October 2, 2013

Video Marketing Tips from the 2013 Video Summit [ReelSEO Creator's Tip #105]

The 2013 Video Marketing Summit was held on July 25-26 in San Francisco and is the largest and only annual event devoted to all things video marketing and video commerce. The sold-out event drew over 300 attendees and was co-hosted by ReelSEO and Liveclicker, and was held in tandem with the Liveclicker's Video Commerce Summit. This year's combined summit was Liveclicker's 5th annual and an inaugural event for ReelSEO, and drew a cross section of over 300 retailers, brands, and agencies attending either summit.

Over the last few years, I've interviewed attendees and speakers at the Liveclicker video commerce summit, and this year the tables were turned, when Tim Schmoyer asked me to share a video marketing tip for his weekly ReelSEO Creator's tips. He included me in the following video, with video marketing tips from Suzie Reider (Marketing Director, YouTube), Jim Louderback (CEO, Revision3), Reed Lucas (Director of Channel Management, Channel Factory), Rob Sandie (CEO, vidIQ), Sofia Stefou (Video Strategist, Sofina Media), Jason Cesare (Account Executive, Unruly Media), Jay Nolan (Producer, Ecommerce), and Anthony Bucci (Founder, RevZilla).

See my tip is at 1:15, "Tell a story and capture your audience, whoever they may be--marketers, consumers, your customers." Don't sell the product, tell the story.

For a summary of all of the video marketing tips, see the related ReelSEO article here: Quick Video Tips from Experts at the ReelSEO Video Marketing Summit [Creator's Tip #105]

For a full look at the event, speakers, schedule and video summit links, visit

For a preview of last year's conference, watch this video with interviews I conducted at Liveclicker's Fourth Annual Video Commerce Summit.

2013 Video Commerce Summit — Advancing video in e-commerce

See you next year!

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