Van Inwegen suggests that when you're choosing an OVP you need to look at several things. You're not just looking at the technology, you're looking at the ability to gather data on who is looking at your content, what devices they are using, desktop or mobile and what type of mobile, iPhone, iPad, Android or Blackberry. The other piece of it is, looking at whether your content can actually play on those devices or can it be produced from those devices.
With everything going mobile, Van Inwegen, notes that the ability to ingest that content and view it on a variety of different platforms is really what's critical and an OVP will help you distribute your content to all those platforms and devices within the complex and fragmented video landscape. Those are but a few of the key factors he and his team at LEVEL look for in the solutions they provide to their clients.
Van Inwegen says:
"A lot of our clients aren't just looking to post their video up and generate a bunch of ad revenue, they're looking for what we call, branded experiences."LEVEL's choosing of the Kyte platform was based on the idea that they can have complete control of customization of the video player. Everything that wraps around the video can represent the brand in way that he says isn't available in other platforms. This offers great flexibility in a white labeled solution for any viewing platform whether it's a TV, website or mobile device.
Van Inwegen spoke with Beet.TV last year about how on LEVEL has helped their client Monster Energy Drink create an interactive branded video experience for their loyal fans using the Kyte platform. He says that the flexibility of Kyte's 360° application is incredibly powerful for producing content, both professionally produced or user-generated, and distribution on platforms on mobile, desktop and the social web. Other key features that offer the brand more control and insight are with the moderation tools and analytics suite. Read more here: http://t.co/u3C9tS1
About Curt Van Inwegen
On a personal level, Curt, his wife Martha and daughter Cyprus live in Atascadero and enjoy all the region has to offer from outdoor activities to wine tasting to the various farmers markets. He’s an active cyclist and enjoys passing mountain bikers on 27-speed bikes uphill with his single speed. From a historical perspective, his Grandmother on his mother’s side was Melba Branch, of the long-standing Branch family in Arroyo Grande.
Follow Curt Van Inwegen (LEVEL_CS) on Twitter
- Beet.TV: High-Octane Monster Drink Builds Video Destination for Fans
- Kyte: LEVEL uses Kyte to bring the “Monster Army” Alive Online
- LEVEL/Monster Kyte Video Platform Case Study [PDF]
- 84 Online Video Platforms, 1 Website, 1 Show. « Online Video and Video Providers - VidCompare
- Online Video Platform Summit 2 Videos « Online Video and Video Providers - VidCompare
- The Marketing Lifecycle as it Applies to Client Service - LEVEL [PDF]