Austin Brooks is vice president of an internet marketing company and moonlights as a professional magician performing for some of America’s top corporations such as Pepsi, Warner Brothers, IBM and Sony. He uses online video as a marketing tool because video is the best way to demonstrate his magic act and full range of what he can offer to potential clients. For Brooks, it was important to have a professional looking website to showcase his magic act and having high quality video was definitely a trick he wanted to have up his sleeve. I caught up with Brooks at last year's Online Video Platform Summit where he spoke on a panel about "How to Choose the Right Online Video Platform for Your Business", that comprised of a cross-section of online video platform users in entertainment, business, and education who discussed their decision-making process and the features they looked for to help them advance their goals speak and best fit their needs.
"For a small business, if you really want to push your services you need to start working on some kind of video strategy. It's not just about shooting a video and putting it up on YouTube and embed it on your website, it goes much further into using it as a credible tool for your business."Brooks uses Brightcove to power some of the video on his website, but the path to finding the right online video platform manage and distribute his videos took some time. Troy Dreier, spoke with Brooks about his search for an OVP which is highlighted in the post, Case Study: The Magic of Affordable Video Delivery on Onlinevideo.net.
"In my opinion, Brightcove is THE killer app for anyone wanting to market with video online. It has helped me increase sales in my business and made it easier to do so."According to Brooks, Brightcove has several key advantages for small business video publishers, which he wrote in his own review of the platform. His favorite features include, smooth playback with no buffering, embed once and future updates are reflected, awesome analytics, professional grade video players, and the best customer support in the industry. Brooks uses analytics to grade the performance of his videos and as an editorial tool to both reshoot and recut his videos based on viewer engagement and drop off rate.
He has since moved to LongTail Video for his online video needs, with Bits on the Run as his OVP of choice to handle video management, transcoding, analytics, distribution, streaming and incorporated the JW Player 5.6 for a seamless cross-platform video playback experience on the web and mobile devices for Flash and HTML5. This solution has offered him even more flexibility as well as more affordable pricing for content delivery.
"If I could pass on any advise I would say, if you are a small business and you're looking to establish yourself online, you really need to look at video and figure out a way to constantly publish content on a regular basis; and if you do that you'll start to get a lot of followers."Read his review of Brightcove Express here: http://www.austinbrooks.com/brightcove-express-review
Along with this post: Austin Brooks Magic Touts Brightcove Express | Brightcove Blog
Updated 5/9/11 - Note on LongTail Video.