Sunday, July 11, 2010

VMIX Delivers Next-Generation Online Video Analytics

I caught up with Bill Curci, VP of Marketing at VMIX, at Streaming Media East 2010 to talk about the new video analytics and reporting suite available for VMIX customers. VMIX provides a Software as a Service (SaaS) platform with end-to-end support for online media management and delivery with customers in the media, entertainment, enterprise and non-profit sectors. The new suite of tools, which are now standard with the company’s online video platform, introduces real-time analytics and customizable reports that can be shared and embedded on any website. According to VMIX, the new features were designed to give online video publishers and their partners up-to-date, visual statistics that show how their videos are performing on their websites.

VMIX says that their approach to analytics, which they call 3D Analytics, offers the deepest data on views and reporting in the industry, and gives them the edge over other online video platforms. VMIX allows publishers to view aggregate data for multiple VMIX accounts, to track and respond to trends across multiple aspects of their business in a single view. Other platforms only show trends in a single account over time.

VMIX also allows publishers to filter data to make it more the reports more personal. For VMIX, it's not just about pretty graphs to impress stakeholders – it's about creating real value with tools to take analytics into reporting. Curci explained that their personal 3D analytics suite helps publishers make decisions on a predictive basis – to track what's working and what's not working and make changes to a campaign based on the performance of the specific video(s).

The specific features of the Analytics and Reporting suite include the ability to:

  • Track and compare multiple metrics over time in a single graphic or data-table view
  • Build highly focused, personalized reports that can be exported and embedded to display dynamic, up-to-the-minute data
  • Create custom reporting dashboards on company intranets or any website, allowing stakeholders and partners to see up-to-date video analytics on any website, allowing stakeholders and partners to see  video analytics
VMIX had been gearing up for the release of its analytics and reporting suite and April and debuted the technology at Akamai's booth at NAB 2010. VMIX had been working with Akamai for over two years and announced that it had adopted the Akamai HD Network, for delivery of both live and on-demand video to a broad range of devices. VMIX also incorporates Amazon S3 cloud-based storage for a segment of their infrastructure.

VMIX was founded in 2005 is based in San Diego, California. The company is privately-owned and has  received $23.5 million to date. In the November 2009 Forrester Research Wave™ report: US Online Video Platforms, Q4 2009, that evaluated six of the leading online video platform vendors VMIX was recognized as a "Strong Performer"with its comprehensive offerings.
According to the report, "VMIX’s comprehensive package targets high-volume publishers with all-inclusive services, such as human moderation review for user-generated content, customized integration, training classes, and full technical support for all customers. Additionally, the platform has an internal syndication library of video content that it offers to customers to enhance their own existing video libraries. Given its focus on volume publishers, we believe that expanding the platform’s distribution and monetization capabilities will take the company to the next level."
In more recent news, VMIX named Patrick Burns as the company’s President and CEO, replacing Mike Glickenhaus who has been President and CEO since 2008. See Jim O'Neill's article, VMIX names Patrick Burns CEO, as online video platform plans for growth - FierceOnlineVideo, for a candid conversation with Burns just two weeks into the job and how he plans to take the company to the next level in an ever-changing space.

VMIX has also been focusing on mobile development with iPad and HTML5-compatible video apps. Last month, VMIX released an open source iPad app and just last week, VMIX released an open source Mobile Video SDK for the Apple iPad and iPhone and also announced plans to support Google Android-based devices within the next month.

About VMIX
VMIX Media Inc., ( is a leading provider of online video and media management solutions. The company is the trusted partner of news, entertainment and enterprise companies including NASA, ESPN, Raycom Media, Penguin Books, The McClatchy Company, Toyota-Scion, ABC’s Dancing with the Stars, and Post Newsweek Television Stations.
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