"including the memorial service for Michael Jackson and the civil unrest in Iran. Such major events have been important for online video viewing in the past, with many users checking out news videos during the workday."
- The top video ad networks in terms of their actual delivered reach were: Tremor Video Network (20.1 percent viewer penetration), Brightroll Video Network (17.4 percent), and BroadbandEnterprises.com (14.4 percent).
- 81.0 percent of the total U.S. Internet audience viewed online video.
- The average online video viewer watched 500 minutes of video, or 8.3 hours.
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
- The average Hulu viewer watched 12.0 videos, totaling 1 hour and 13 minutes of videos per viewer.
- The duration of the average online video was 3.7 minutes.
"Online video viewing is tracked according to video player, which can be used on site or embedded elsewhere on the Web. For example, if a “Saturday Night Live” clip from NBC.com is embedded on a personal blog, that video would be attributed to NBC because of the NBC video player. A unique viewer is anyone who viewed a full episode, part of an episode or a program clip during the month. A stream is a program segment. VideoCensus measurement does not include video advertising."Also, as noted by the many posts on ReelSEO, video usage is up for marketers and based on new findings from Equation Research Christopher Rick stated that online video tops all but Facebook in social media marketing usage.
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