Saturday, April 27, 2013

The Evolution of Enterprise Video Platforms (Infographic) and The Rise of Virtual Event Delivery

This infographic by Mediaplatform, an enterprise video platform, looks at the explosive growth in the use of video in the enterprise over the last decade. It started with voice-only teleconferencing, which naturally evolved into videoconferencing. Then, the need to extend to desktops  evolved into web conferencing, webcasts, online collaboration, virtual event delivery and telepresense. It grew out of necessity to expand beyond videoconferencing rooms and conference centers to reach all desktops and mobile devices, as well providing richer metrics on audience engagement.

The need to be connected everywhere, all the time, with access to information and your online contacts is still a new phenomenon within the backdrop of the analog age. We used to use a variety of physical media, such as, audio cassettes, VHS tapes, 35mm slides, and conduct all training and in-person. Production costs were high, satellite transmissions were expensive and editing was all done on film or tape. CD-ROMs and DVDs made things easier for a short time, with the ability to better organize our content into chapters. But as the Mediaplatform infographic shows, the Internet changed everything and gave us the ability to use video for live and archived productions and events at a fraction of the cost of analog video, powered by an industry of enterprise video platforms.
"By contrast, tools such as on-demand webcasting and online video portals now allow trainees to view video content from their own laptop, desktop, or even mobile devices. Employees can now collaborate on projects from remote locations with much greater ease and efficiency through the use of video conferencing and webcasting tools. With this all in mind, we thought it would be a fun exercise to develop an infographic highlighting the evolution of business video in the enterprise."
The Evolution of Enterprise Video Platforms [Infographic]
© 2013 MediaPlatform

What's Next?

Today, the integration real-time of business communication services with non-real-time messaging services make up the unified communications suite. But what's next for the enterprise? This article on the, One Market Media Blog - Google Glass, Lifecasting and the Future of Business Video, explores how augmented reality and wearable devices like Google Glass and Apple's iWatch will have a dramatic effect on business video and customer experiences.

Infographics Sources