Saturday, December 8, 2012

OTTCONversations: John Gildred, SyncTV - OTT Video is Replacing Traditional Broadcast TV

Earlier this year at OTTCON 2012, I met up with John Gildred, Founder and CTO of Silicon Valley-based SyncTV, to discuss how OTT video is replacing traditional broadcast TV. According to Gildred, media consumption methods are changing, and mobile devices and OTT video is the main driver behind the shift. OTT is on the path to replace conventional TV, but for now, it's becoming a strong supplement to legacy broadcast platforms. Gildred says, video is such a focal point of what's going on and live television is going to be a big component too. An important theme in 2012 is making Over-the-Top technology be suitable for a full multi-channel live television services, and VOD, network DVR, accessibility on any device with all the things you would normally expect.



Another trend, Gildred says, is that broadcasters and content providers will seek and leverage OTT cloud-based video services.
"They may know they need a CDN, they know they need an app, but they don't necessarily know how to tie the billing in and the customer management, and the entitlement and the DRM, and there's so many other pieces they don't always know they need to have."
Those other pieces include; flexible CMS, VOD and live transcoding, rights management, availability windows, billing, branded apps, analytics and integration.

Gildred wrote, on the the SyncTV blog,
"As more people begin looking for alternatives to bundled cable subscriptions, some networks are exploring ways to retain the attention of a changing viewer base. A few prominent networks have also released apps for connected- device and TV app stores." "New standards, like MPEG DASH, and initiatives allow digital TV – think digital cable – to be shown over the Internet, and on connected devices. The idea is based on the different ways in which viewers receive content into their homes. Some watch digital TV. Others stream content, but often to a computer, or computer or connected device (and the required pile of hardware and cables) hooked up to a TV. Hybrid broadcasting would allow viewers to watch all of their streaming and digital broadcast content through one device."
The SyncTV provides an OTT platform for broadcasters and content providers for pay TV and pay-per-view. Gildred has experience working with companies like NBC Universal; France’s largest broadcaster, M6; AVAIL-TVN; LimeTV. SyncTV is headquartered in Sunnyvale, California with representatives in France, Spain, UK, Japan, Singapore, South Korea, and China. Earlier this, SyncTV's parent company Intertrust Technologies Corporation, signed a patent deal with HTC, giving it a 20% stake in SyncTV.


About SyncTV
SyncTV and its content distribution platform offers video content and service providers a turnkey solution for extending their offerings to millions of viewers across the Internet. SyncTV partners with television networks, broadcasters, content distributors, and content producers worldwide to distribute media across all forms of entertainment media including Internet-enabled connected TVs, Blu-ray players, set-top boxes, smartphones, tablets, and more. In addition to Dream Link Entertainment, SyncTV works with many of the world’s top entertainment studios including NBC Universal, Jaroo, Kidlet, Wieder.TV, Aim Flicks, Oasis TV, The Concert Channel and Bollywood Nirvana. Based in Sunnyvale, CA, SyncTV is a subsidiary of Intertrust Technologies Corporation (www.intertrust.com. For more information, visit www.synctv.com or follow @SyncTV on Twitter.