Wednesday, June 2, 2010

Kaltura Brings Flexibilty and Control to Online Video

At Streaming Media East last month, Kaltura Co-Founder and CEO Ron Yekutiel illustrated the key differences between his company from the other online video platforms on the market. The two key differentiators Yekutiel emphasized are flexibility and control for online video publishers, with full control of Flash, Silverlight and HTML5 video content, and the flexible new Kaltura Exchange which fosters third-party development for their open source video platform. Kaltura offers a SaaS solution, a complete self-hosted solution and a free community edition of their open source video platform.

Over the last several months Kaltura has released a number of new features and capabilities, in response to the latest developments within the online video ecosystem, such as HTML5 video playback. As a founding member of the Open Video Alliance, Kaltura and open source partners launched to promote the growing community and development around the HTML5 video open standard. Kaltura also developed a full HTML5 Video Library, available for download at: Kaltura also recently announced full support of or Microsoft Silverlight, including the Silverlight-based player and Internet Information Services Smooth Streaming available with their hosted and self-hosted editions.

Kaltura has been on a steady pace to integrate open source video extensions into its platform, with the release of Joomla and Moodle video extensions earlier this year. As Yekutiel noted, the company recognized the rich innovation within the third-party developer community, which led to their announcement of "Kaltura Exchange", the virtual marketplace for video applications built to expand on the Kaltura platform. Applications within the Exchange, are in specific categories, such as skins, themes and language packs, plugins for the video player, remixer, and other video tools, client libraries in different programming languages, and stand-alone widgets and apps. Dozens of companies got on board at with the launch this past April, including, Tremor Media, TubeMogul, PLYmedia, Artivision,  Taboola, YuMe, LiveU, HD Cloud, Market7,, 3Play Media, TikiWiki and more.

Dr. Shay David, Kaltura VP of Business and Community Development noted that:
"The Kaltura Exchange facilitates a convenient and simple-to-use marketplace where publishers can find new apps and services to enhance their video experience, and developers and service providers can promote and generate revenue from their apps, services and unique expertise."
At Streaming Media East, Kaltura announced the commercial release of their self-hosted platform, which Yekutiel stressed, is the control publishers need to secure and manage their video content – and differentiates Kaltura from the other online video platforms.

Yekutiel described Kaltura's value proposition in this way:
"Our open source offering presents a highly attractive alternative to both 'build' and 'buy'. Kaltura's self-hosted platform enables customers to enjoy code ownership, flexibility, freedom from vendor lock-in, and cost savings, with a robust platform that is supported by a leading vendor and backed by a global developer community that ensures an unmatched pace of innovation."
Kaltura offers the following editions of its online video platform:
  • Kaltura SaaS Platform (Kaltura hosts it) - including Kaltura support and services such as tier-1 hosting and streaming, transcoding, syndication, advertising, security and more.
  • Kaltura Self-hosted Platform Commercial Edition (customer hosts it, gets support from Kaltura and can resell services) - offered either under an Enterprise license for organizations that need an online video platform for their own media, or an OEM license for organizations that want to support multiple sites and resell OVP services. Both licenses are offered with 3 levels of Kaltura maintenance and support services.
  • Kaltura Self-hosted Platform Community Edition (customer hosts it, gets it for free, gets support from community and must give all developments back to the community) -  developed through the combined efforts of Kaltura and the community. 
About Kaltura
Kaltura provides the world's first Open Source Online Video Platform. Over 52,000 web publishers, service providers, and developers use Kaltura's flexible platform to enhance their websites, web-services, and web-platforms with advanced customized video, photo and audio functionalities, including publishing, management, syndication, monetization and analysis, as well as content uploading and remixing. The free community-supported self-hosted software and source-code is available for download at A commercial version of the software can be obtained at along with Kaltura services such as streaming, hosting, transcoding, analytics, ad serving, support and maintenance packages, and professional development. Founded in 2006, New York-based Kaltura is also a founding member of the 'Open Video Alliance' (, a coalition of organizations dedicated to fostering open standards for online video.

Update 6/4/2010: See Ron Yekutiel's Streaming Media East Red Carpet interview with Peter Cervieri -  Kaltura CEO on Entrepreneurship -