Showing posts with label Viral. Show all posts
Showing posts with label Viral. Show all posts

Tuesday, November 22, 2011

At Long Last… My Interview with Merton, the Piano Chat Improv Guy

It was more than a year ago when Merton, the improvisational piano player, became an Internet sensation when he first appeared on Chatroulette playing piano and serenading the strangers he'd meet on the video chat website. His videos have attracted over 25,000,000 views on YouTube and he has performed in London, Montréal, and he now has a live, interactive, webcam show that airs weekly on Wednesdays at 10:00 PM ET called The Merton Show.

Merton is a self-taught improvisational pianist who lives in the Colorado rockies. He's a quick-witted, friendly guy who conceals his true identity by wearing a green hoodie and fake horn-rimmed glasses. There had been some speculation that he was actually recording artist Ben Folds in disguise – especially with Ben Folds' Chatroulette Piano Ode to Merton video – but while the two have similarities in appearance and musical styles, they both disputed the claim in a recorded Public Service Announcement where they appeared together.



I met Merton last year at NewTeeVee Live where he spoke about his experience as a web celebrity and how he planned to further develop and evolve his improvisational social and musical style. Merton says that he's played piano and done improvisational music for a long time, but Chatroulette gave him the mass exposure to freestyle in real-time with random strangers and become a viral video phenomenon.
"What I'm into mostly is public piano playing. I like to set up a piano in a strange location where people are not expecting it, nontraditional, unorthodox audience situation. I like when somebody is just living their life thinking about "what groceries do I have to buy?" on the way home and all of a sudden here's a guy with a piano singing about them."
Chatroulette: The Dark and Lighter Side

Chatroulette was created by a 17-year-old high school student named Andrey Ternovskiy and launched in November 2009 as a social video website akin to speed dating, where random strangers from around the world could connect for webcam conversations. The media became obsessed with the site for its prevalence of inappropriate content (e.g. naked guys) and Jon Stewart  lampooned it on The Daily Show. Merton learned about Chatroulette from friends and while he knew about the objectionable content he still thought it would offer him a good opportunity to weave his musical talents with its unique interactions and random nature.
"On Chatroulette, I was always dealing with someone who had basically volunteered – they had a limited set of expectations, they knew they were logging onto this website, someone was going to show up on the other end – but in real life it's much more fun because they're not ready for it, they're not expecting it so I get a different king of interaction."
Merton's Improvisational Musical Style

Merton only plays real pianos. He's not interested in synthesizers or organs and he doesn't bring a piano anywhere. He looks for them in weird places, like the hospital waiting room where people don't expect to be entertained and improvisation is a big part of what Merton does.
"Improvisation for me means making it all up on the spot. There's a lot of different interpretations of improv. A jazz improvisation usually is a set song with a chord sequence, and then you keep using the same chords but you play different stuff over it. Acting improv usually has a format. If you go see Second City Live, or something like that, they'll say let's do the Star Trek sketch, but let's let the audience decide what we're going to talk about. But they still have a framework. I'm interested in absolute pure improv where I'll sit down and someone says, play that Bon Jovi song, I'll play the Bon Jovi. If a guy in a plaid short walks up, I'll play the song about the guy in the plaid shirt. So, I'm interested in really free improv, I think especially because I'm not good at preparing for stuff, and so I walk in with a clean slate, no prep and I get to go from there. So I'm lucky I've become an improv musician."
See Jeremy Scott's musical interview with Merton on Reel SEO for on his improvisational musical style: Reel Songs With Merton, PianoImprov Chatroulette Viral Video Star – Interview Conducted In Song.


PianoChatImprov = The Truman Show?

Merton says he loves to document and archive his experiences and is somewhat obsessive about it.
"I'm very nostalgic about personal memories. I love photos and videos of everything, and in all seriousness, as freakish as this sounds, if I could have a little camera running for every moment of my life I would definitely do that."
Especially, he says that when dealing with strangers, they're a big part of the content. He doesn't think the public is that interested in just seeing him sit down in a plain room perform and make things up off the top of his head.
"The interactive component of what I do and the other person is a huge factor, they're my co-stars."
He says when he's playing on the street or in a public context sometimes magic happens, he says, "and if the camera isn't running, it doesn't count. I don't get to show the results."


So when he's playing on the street he carries three cameras with him all the time and sets up three-point shooting.
"I love to capture the moment because I want to be able to watch it later and show it to people."

He says he doesn't actually like to be the center of attention but he does like to be a catalyst for making things happen. This has led him to several projects over the last year that took him to London and Montréal, where he worked with T-Mobile to play piano and sing to passengers at airports around the UK, and on streets of Montréal.

The Merton Show



Merton recently released his first solo piano music, called "The Montreal Song"available on iTunes: http://bit.ly/k1swwq and launched his weekly live, webcam show where fans can interact with him via chat and video. His advice to artists and performers looking to build their audience and expand their reach is to just do it.

"Video is huge and I don't know if I can say anything that hasn't already been said. But a picture is worth a thousand words but a video is worth a million pictures. If you think of a good friend who is no longer around or you get older and change, you have video of a moment of your life is worth so much. You know, you see the person, how they move, their mannerisms, how they speak and it's very different then looking at a photograph. 
And so as far as being a performer, without video and Internet in particular, obviously, for somebody like me, I would never got a record deal. I probably never would have walked into a record office and said, here's my demo tape, here's my photo… But because I was able to make this humble little 5 minute video and put it in a place where millions of people could watch it. I was able to insert myself in the mainstream that way. So, I would encourage anybody who is a performer or artist to just do what you do. Put it on film or take pictures, put it on the Internet and people can find it."

Merton's related websites:

Tuesday, April 20, 2010

The Gregory Brothers Perform "Auto-Tune the News #8" Live at the 2nd Annual Streamy Awards

The Streamy Awards were more than a week ago and a lot of the web television community has moved on from the controversy surrounding the event. Apologies have been made, myths have been dispelled and the community got together and celebrated the web in an post-Steamy Awards event. I recorded a lot of video that evening from my seat in the front row of the Orpheum Theatre in downtown Los Angeles (thanks to Kodak for the Zi8 Pocket Video Camera), and I have a few more videos to share here on the blog before I get back to covering the online video news cycle.

I was glad to be able to capture and share this performance of The Gregory Brothers doing a live version of  "Auto-Tune the News #8" at the Streamy Awards – which for me, was one of the highlights of the show. The orginal version of their video on YouTube has over 1.3 million views, which you can watch here. Enjoy!



The Gregory Brothers are a professional band singing folk, soul, and pop music consisting of Evan, Michael, Andrew, and Sarah Gregory, who is married to Evan. The Brooklyn, New York-based group is most famous for their viral video hit series the Auto-Tune the News on YouTube and Next New Networks, which uses real video clips like news broadcasts, viral videos and other talking head content to create funny music videos. Interviewers, celebrities, and politicians alike break into song in these innovative comedy mash-ups.

The Gregory Brothers won three 2010 Streamy Awards for Best News or Politics Web Series, Best Experimental Web Series and Best Original Music in a Web Series and have been nominated for two Webby Awards in Viral and Video Remixes & Mashups.

Check their website and Wikipedia page for more background on the Gregory Brothers or visit these other links:

Friday, May 22, 2009

Nalts Quits His Day Job, Surrenders to the Absurdity and Launches Full-Time Online Video & Marketing Practice

“Viral Video Genius" Nalts, well known in the online video world as one of YouTube’s most prolific viral video creators and YouTube comedians, led two separate lives until yesterday when the two worlds recently collided and he was outed as a Consumer Product Director at Merck, where he marketed Propecia. Kevin Nalty had kept his day job private from his viral video fame offering only a vague reference in his online bio that he was a "Consumer Product Director at a Fortune 100 company." But as Liz Gaines noted yesterday in her scoop on Nalts, "he thought he could keep the viral video world and the day job separate," she said. "However, a recent MediaWeek story about product placement on YouTube mentioned Nalty’s employer, and that garnered some attention in the pharma blogging world. So this morning, he quit his job and became a full-time online video marketer."

Nalts made the following announcement on Twitter yesterday morning:
Nalts has left his job as Marketing Director of Merck to pursue his passion for online video and social media with FULL force! :) More d ...

A few weeks ago when the MediaWeek article broke the news that Nalts actually worked for Merck, Jim Edwards commented on the pharmaceutical industry BNET Pharma Blog, that Nalts' dual identity, "Seems harmless — most of his stuff is for kids. The reason it’s interesting is that the drug industry is so buttoned-up it’s surprising Merck hasn’t sent him a stiffly worded HR memo."

However, Nalts told NewTeeVee via email, “Merck knew about Nalts before they hired me. But as Nalts grew, it became harder to keep ‘low profile.’ I went to great lengths to keep them separate because I didn’t want my goofball antics to reflect poorly on a company focused on health and medication…The fact that Merck was recently being unfairly linked to me and fart videos was the 'straw that broke the camel’s back.'"

He posted the following video on his blog which helps explain the inspiration behind his decision. "Last night Katrina Darrell sang Mariah Carey's "Treated Me Kind" on American Idol 2009. Her song inspired me to quit the full-time job as a Product Director at Merck, he said. "Now it’s full-time to follow my passion: making videos, working with Hitviews, and starting my own consulting practice that will help brands engage in social media, especially the most visceral kind: online video. Stay tuned next week for more details."


A top-10 “most subscribed” YouTube comedian Nalts has created more than 800 short videos that have been viewed on online-video sites more than 73 million times, and include the popular “Farting in Public,” which was featured by YouTube has been viewed more than 7 million times. He and his online videos have won numerous awards, and have appeared on CNN, ABC, BBC, Fox and CBS News (see Nalts in News). He speaks, writes and consults in the area of online marketing and viral video and has a page in his web site for information if you'd like to hire Nalts.

Nalts also just turned 40 a few weeks ago and as he makes this change from a dual identity to a full-time online video and marketing practice he offered these reflections, "Gotta do what you love, and trust the money to follow. Should have listened to that advice right out of school. Not too late for some of you. Full steam ahead in video "entertaining," and helping brands engage in social media and video... via Hitviews and via my own consulting firm to be announced next week! Seriously- thanks so much for watching and subscribing, since I couldn't afford to do this without some income from the ads you watch."

UPDATE:
While many have commented that this may just be stunt pulled off by a master comedian, like doing a prat fall at a Streaming Media conference panel session just to gain attention, I think he’s playing for keeps. Like anyone in the public eye he has his fans and detractors but from his friends and fans in the online video community there’s been an outpouring of support. (From my post on ReelSEO)

All the best to you Kevin "Nalts" Nalty! We're all rooting for you!

Related:

Tuesday, July 1, 2008

Uncle Nalts on the Three Golden Rules of Online Video Creation

In this recent blog post, viral video genius Nalts shares his advise on the three golden rules for online video creators. He points out that the three biggest mistakes people are:
1. Emphasizing quality over cost.
2. Believing good content will get seen.
3. Caring about what the audience thinks
He says that the common counterpoints to those mistakes...
1. Higher production value generally means the content is better
2. The social aspect of the web means good stuff rises and bad stuff dies
3. The most savvy creators listens to audiences and predicts them, thus creating content that’s more popular.
... are actually wrong and if you live by them you'll go broke and be unsatisfied with your work. So here's his 3 Golden Rules:


Golden Rule #1: At all costs, manage costs

There still isn't a safe monetization model for online video and as Nalts points out, "This is actually good news for amateurs like me, because we’ll sustain while better creators come and go.." He is able to keep his costs down being a "one man band" who can write, act, shoot, edit, publish and promote his own own work. He gets it done "on the cheap" by calling in favors, bribing people to be in his videos and keeping equipment costs to a minimum.

Golden Rule #2: Good Content is Not Popular.
For this rule, Nalts says, "
Good isn’t popular, and popular isn’t good... you’re responsible for getting your videos seen if you want your videos to be seen." Don't hard sell yourself but make sure you target your videos to specific niche markets. Think about how your video could cross over to another genre to expand your audience beyond your current reach. Make an effort to find that relevant audience. If your video is about food, travel or any other topic you should send it to the food, travel and any other topic bloggers.

Golden Rule #3: Screw The Audience.
I love this one because it goes against the traditional mindset that you should focus on what the audience wants to see. It's really hard to do too, because we feed on audience interaction but as Nalts explains, "
almost no online-video creator is at risk of losing touch with their audience — the medium consumes them. Rather, most popular creators lose their steam because they focus on feeding the audience instead of instinct. What began as a fun outlet becomes an obligation." He says that "caring less" about what the audience thinks is "the remedy for artistic sustainability" and try not to let the critics get you down. Keep your creative edge by not focusing so much on the feedback but what is fun for you and that will shine through your work.

That now concludes today's sermon.


Three Golden Rules of Online-Video Creation was originally published by Nalts on Will Video For Food on June 27, 2008

For more on Nalts, watch his videos here:

Wednesday, June 25, 2008

Election 2008: Larry Kless for President!

Thanks to all my supporters, friends and followers! I appreciate your confidence and I won't let you down! Tell your friends and family to vote for me. ;-)



Yeah right?! Well, my fake campaign started this morning when I saw this come up on Twitter this morning from Chris Brogan who sent this Tweet:

chrisbrogan Guess I'm running for office? http://tinyurl.com/5pxpra Sent by @mikebush



For more on this Viral Marketing interface for election '08 prank:



You can create your own Election 2008 video here.

Sunday, April 6, 2008

Making Your Video Viral

This video Exclusive! Leaked! How to make Viral Videos! is from runawaybox and comes by way of Virginia Heffernan from The Medium who says, "If viral is what you want to be, this is about right."



runawaybox says, "This parody video will teach you the "secret strategies" behind many viral videos! Check out the original TechCrunch article by Dan Ackerman Greenberg."


The Secret Strategies Behind Many “Viral” Video
- November 22 2007