Showing posts with label NewTeeVee. Show all posts
Showing posts with label NewTeeVee. Show all posts

Wednesday, July 6, 2011

BitTorrent at 10, Seeding Its Future in P2P Live Streaming - Bram Cohen, Inventor of BitTorrent


It's been 10 years since Bram Cohen, Chief Scientist and Co-founder of BitTorrent, Inc. first invented the revolutionary peer-to-peer (P2P) file-sharing protocol for transferring large files over the Internet. Now on its 10 year anniversary, BitTorrent's disruptive technology has an installed base of over 160 million clients worldwide, and has grown to become a viable distribution platform for content producers around the world. The company, which first incorporated in 2004 has shifted its focus back to its roots in content delivery, and looks to seeding its future in live streaming.

While the P2P file-sharing protocol has long been associated with digital piracy, BitTorrent has worked with a variety of filmmakers, musicians and authors over the past year, to help distribute films using the company’s P2P technology.

I caught up with Cohen at last year's NewTeeVee Live where he discussed BiTorrent's future in P2P live streaming. In an interview with TorrentFreak, Cohen said that solving a challenging technical problem while creating value was his motivation to get started on a P2P live streaming solution.



“I am fundamentally a technologist, and am simply not interested in working on something which doesn’t solve the fundamental problem it’s supposed to tackle, especially in a market where there have already been so many bad technologies which failed to succeed based on sales and marketing,” he said. (Source: Bram Cohen To Deliver BitTorrent Live Streaming | TorrentFreak)
Source:  BitTorrent.org » For Users
The BitTorrent protocol works differently than the client-server model by breaking files up into small pieces, rather than downloading a file from a single source, like how http and ftp work. The file is downloaded piece by piece from one or many different sources, known as a "swarm" of hosts. Since the file is broken up into smaller pieces, it requires less bandwidth since more parts are available from multiple sources. Once the file is finished downloading, the BitTorrent client software continues to share the completed file (or "seed") with others looking for it.


Cohen has been working on his P2P live streaming protocol over the past few years and admits it's been challenging. Low latency is the biggest issue, as he points out that data is being handed across several peers along the way.
"BitTorrent is peer-to-peer file distribution. Live streaming is a very difficult and challenging and rewarding problem, because there are a few things you have to get it work all at once." he said. " You have to get offloads to as close as 100% as possible. They should be at least 99% if you've got a million people watching something. You want get it very robust, so it doesn't fail horribly; and, you want to get the latency between when the video is taken to when it is displayed on everyone's machines as low as possible and I'm shooting for around 5 seconds."
Cohen says he has some very unorthodox techniques he's come up with to deal with these issues and plans to roll it out anyway now.  (Ed. note: I spoke with in November 2010 and he estimated the roll out within eight months timeframe.)

BitTorrent's two main software products, the Mainline client and flagship uTorrent, have amassed a huge user base and the company has been shifting it's resources to developing clients to reach that audience. Cohen says right now the company is working on their engagement with our existing user base and trying to get others to reach them. They are also working with device manufacturers to make software run on their devices to help with file distribution.

About BitTorrent
BitTorrent creates advanced, innovative technologies to efficiently move large files across the Internet. The company's two main products today include the original BitTorrent software and the tiny-but-mighty µTorrent, which combined boast over 100+ million users. BitTorrent is based in San Francisco, Calif. For more information, visit www.bittorrent.com, and follow on Twitter, or Facebook.

Related:

Monday, April 12, 2010

The 2nd Annual Streamy Awards: The Good, the Bad and the Ugly... and the Winners


By now, most of the Internet has in some way heard about, watched, commented on, or experienced the 2010 Streamy Awards first hand, which for many, failed to meet the expectations set by last year's awards show. I was excited to be a guest and attend the event in person, and actually ended up with a front row seat to what's been called, "the train wreck awards" or as Kevin Pollack called "the best rehearsal award show". The reactions have been vocal and varied, with several themes have emerged regarding the #streamyfail memes. People have been forgiving of the technical problems with the video playback, stalls and miscues, but less forgiving for the audio problems in the venue and on the live web cast and some outrage at the tone of show that came off as sophomoric,  tasteless and self deprecating humor. I know the organizers meant well and worked hard to make the Streamy Awards a success, but the overall execution of the show, which for many went from bad to ugly, set it on a collision course with the devoted web television community who want to be taken seriously.

Other blogs have said it better already, and have generated a lot of great and thoughtful discussion, like Jenni Powell's Post-Show Community Feedback and Discussion on Tubefilter News and Liz Shannon Miller’s The Streamy Awards: A Producer’s Apology And Its Three Fails at NewTeeVee which Tubefilter CEO Brady Brim-Deforest apologized for the technical difficulties and how the show "suffered from a lack of cohesiveness". Check out these insightful posts from David Samuels, CEO of KoldCastTV , iJustine, Barrett Garese, Jace Hall, Jim Louderback and Miles Beckett who all shared their candid thoughts. Look for more reactions and also statements from Tubefilter and the International Academy of Web Television in the coming days.

I'll also be posting some videos that I shot at the event.

Now onto the good, here's the Fine Brothers video, HOW TO get Nominated for A Streamy Award,  that was cut short during the live show due to technical difficulties, and the list of winners who are all talented and top-notched web television creators. Congratulations to all the winners and nominees!



2010 Streamy Award Winners

Overall Series

Best Drama Web Series
The Bannen Way
Best Hosted Web Series
Diggnation
Best Reality or Documentary Web Series
The Secret Life of Scientists
Best News or Politics Web Series
Auto-Tune the News
Best Foreign Web Series
OzGirl
Best New Web Series
Odd Jobs
Best Companion Web Series
The Office: Subtle Sexuality
Best Animated Web Series
How It Should Have Ended
Best Branded Entertainment Web Series
Back on Topps (Topps, Dick’s Sporting Goods)`
Best Experimental Web Series
Auto-Tune the News
Audience Choice Award for Best Web Series
Agents of Cracked

Directing

Best Directing for a Comedy Web Series
The Guild
(Sean Becker)
Best Directing for a Drama Web Series
The Bannen Way
(Jesse Warren)

Writing

Best Writing for a Comedy Web Series
Wainy Days
(David Wain)
Best Writing for a Drama Web Series
Compulsions
(Bernie Su)

Performance

Best Male Actor in a Comedy Web Series
Zach Galifianakis — (Between Two Ferns with Zach Galifianakis)
Best Female Actor in a Comedy Web Series
Felicia Day — (The Guild)
Best Male Actor in a Drama Web Series
Mark Gantt — (The Bannen Way)
Best Female Actor in a Drama Web Series
Rachael Hip-Flores — (Anyone But Me)
Best Ensemble Cast in a Web Series
Easy to Assemble
(Illeana Douglas, Justine Bateman, Eric Lange, Michael Irpino, Cheri Oteri, Daryl Sabara, Michael Panes, Rob Mailhouse, Sean Durrie, Tom Arnold, Ed Begley Jr., Tim Meadows, Ricki Lake, Greg Proops, Kevin Pollak)
Best Guest Star in a Web Series
“Weird Al” Yankovic — (Know Your Meme)
Best Web Series Host
Zadi Diaz — (Epic Fu)
Best Vlogger
Shane Dawson — (ShaneDawsonTV)

Craft Awards

Best Editing in a Web Series
The Bannen Way (Zack Arnold)
Best Cinematography in a Web Series
Riese (Christopher Charles Kempinski)
Best Art Direction in a Web Series
Green Porno (Rick Gilbert)
Best Sound Design in a Web Series
Fear Clinic (Kunal Rajan)
Best Visual Effects in a Web Series
Fear Clinic (Jason Bergman, Nicholas Onstad, Bethany Onstad, Jason Knetge, Erik Porn, Ikuo Saito, David Dang)
Best Animation in a Web Series
theGoob (Magnus Jansson)
Best Original Music in a Web Series
Auto-Tune the News (Evan Gregory, Andrew Gregory, Michael Gregory, Sarah Gregory)
Best Live Production in a Web Series
Kevin Pollak’s Chat Show
Best Interactive Experience in a Web Series
Valemont
Best Product Integration in a Web Series
Easy to Assemble (IKEA)
Best Mobile Experience in a Web Series
Valemont

Sunday, April 4, 2010

I'm Going to the Streamy Awards!

I'm going to the 2010 Streamy Awards! Thanks to my friends at Popscreen, I'm extremely excited to announce that I'll be attending the 2nd Annual Streamy Awards at the Orpheum Theatre in Los Angeles on Sunday, April 11 starting at 5:30pm PT. Presented by the International Academy of Web Television and co-hosted by Tubefilter and NewTeeVee, The Streamy Awards is the first awards program of its kind to recognize outstanding achievement in global web television arts and sciences for broadband distribution across 35 creative categories, from acting and directing, to editing and special effects. Now in its second year, the annual ceremony, and its live online broadcast, is at the focal point of the digital entertainment revolution and brings together top talent, decision-makers and influencers shaping the online entertainment industry.

Streamy Awards excitement kicks off this week in LA with 2010 Web TV Week, a full week of web television and digital entertainment related events from April 5 to 11, in celebration of the 2010 Streamy Awards. See Marc Hustvedt's post, Web TV Week Kicks Off in LA: Babelgum, blip.tv, HRTS, Streamys!, for more information. The Streamys Craft Awards ceremony will be held on Wednesday, April 7th at the Barnsdall Gallery Theatre in Hollywood and will recognize that many editors, cinematographers, art directors, producers, and other artistic and technical teams behind the Streamy Awards nominees.

The Streamy Awards live Red Carpet Pre-Show starts next Sunday, April 11 at 4 p PT, broadcast online exclusively on Ustream.tv and streamys.org. The live online broadcast of the Streamy Awards Ceremony, hosted by rising actor comedian Paul Scheer, begins at 5:30 pm PT exclusively on streamys.org.

Over 175 shows and individuals were nominated in thirty-five award categories which includes The 12 new categories. According to Marc Hustvedt, Tubefilter News Editor and Streamy Awards Executive Producer, Academy voters had their hands full this year in pairing down the submission of some 2,000 web shows from over 100 different countries. Last year’s inaugural Streamy Awards received over 100,000 unique public submissions from over 89 countries, hundreds of thousands of votes for 10 Audience Choice Award Finalists, and a groundswell of support from both the traditional and new media communities. See Marc's post on Tubefilter News for a summary of this years nominees. Many web creators have produced Streamys Attack Ads to promote their series and grab the attention of web television fans. Laurie Percival collected a handful of them here.

Voting has already begun for the 2010 Streamy Awards Audience Choice Award for “Best Web Television Series” and were announced on March 22nd in a special video presentation featuring comedian and actor Nick Thune, who also stars in the Web series Nick’s Big Show on MTV Network’s Atom.com. You can vote every day for your favorite Streamys  Audience Choice Award Finalists. Head to vote.streamys.org to support your favorite show.



Audience Choice Awards Finalists
The Streamy Awards Audience Choice Finalists for Best Web Television Series are:

Keep up to date on all the Streamy Awards News by following @streamyawards on Twitter and become a fan at www.facebook.com/streamys. I look forward to seeing my web TV friends and meeting many of the creators and stars of my favorite web series.

See you the Streamys!

Monday, January 11, 2010

2010 Streamy Awards Voting Deadline Draws Near, Public Submissions Close January, 15th (UPDATE - Deadline Extended to January 18th)

The second annual Streamy Awards season is in full gear and kicked off last month with the launch of new Streamys.org website, never-before-seen footage from the 2009 event and the call for entries for the 2010 awards. Now with only days left for the Streamy Awards Submission deadline you still have time to vote for your favorite web series. Votes can be cast until this Friday, January 15 using the Public Submissions Form. Content creators and individuals directly associated with online episodic programs have until Friday, January 22 to submit via the Certified Submissions Form.

UPDATE 1/16/10: The deadline for Public Submissions has just been extended to 11:59PM PST on Monday, January 18. Certified Submissions will still close after 11:59PM PST on Friday, January 22, 2010.

Last year’s Streamy Awards received over 100,000 unique public submissions from over 89 countries and hundreds of thousands of votes for 10 Audience Choice Award Finalists. Big winners were Dr. Horrible’s Sing-Along Blog and The Guild, and both Joss Whedon and Felicia Day, who provided heartfelt acceptance speeches that both inspired the audience and legitimized the art and craft of the independent web series producer.


Day called herself, "a square peg and I’ve been trying to fit into a round Hollywood hole for a very long time." She thanked all the Hollywood establishment for beating her down and forcing her to pick up a pen and write her own web series. Whedon referred to himself as “the establishment guy" noting that while the television industry is in a funky state, web television is on the rise and web series producers are the pioneers, "of what’s going to be not just the new media, but the media."

See more videos from the 1st Annual Streamy Awards here.

Nominees and winners will be honored at the second-annual awards program to be held on Sunday, April 11, 2010 in Los Angeles. Submissions will be accepted via the Streamys web site at www.streamys.org beginning today through January 22, 2010. This year's Streamy Awards features 12 new categories.
"to include different types of online series, recognize more talent and technical areas of excellence, and highlight viewer experiences unique to the medium."
The new categories include awards for Live Production, Foreign Series, Vlogging, Interactive Experience, Branded Entertainment, and Mobile Experience. After the close of public voting and content creator submissions, nominees across the 36 categories will be honored by the International Academy of Web Television (IAWTV), a member-run non-profit organization comprised of leaders and stakeholders within the growing web television industry, and the official presenting body behind the Streamy Awards. The Streamy Awards are co-hosted by Tubefilter and NewTeeVee.

With the growth of the independent producer community and new channels of distribution in the last few years, the groundbreaking success of the 1st Annual Streamy Awards shined a light on the community of web television innovators in this emerging entertainment art form. Web television is finally recognized as a legitimate entertainment platform.
"The 2010 Streamys is about advancing open entertainment and its benefits to both consumers and creators by showcasing the staggering creative expression online. Our goal is to propel the new entertainment ecosystem by empowering a growing group of creators while helping everyone else find content that they love."
Follow The Streamy Awards (streamyawards) on Twitter
Become a fan of the Streamy Awards page here: http://www.facebook.com/streamys

Monday, December 21, 2009

NewTeeVee Live Workshop Panel Session: Real Time Analytics that Drive Personalization and Monetization

Last month at NewTeeVee Live 2009, I moderated a workshop panel discussion titled, Real Time Analytics That Drive Personalization and Monetization. On the panel were , Jeff Jordan from Omniture, Matt Cutler from Visible Measures, Edmond Lau from Ooyala and Michael Shimbo from Live Daily. The goal of the session was to educate the audience on how analytics of all types can help drive greater brand exposure as well as increased revenue. As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based.



Title: Real Time Analytics that Drive Personalization and Monetization
Description: As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based. The discussion will focus on how content creators, brands, and creative agencies can effectively use this data to drive successful video campaigns.

Date: Thursday, November 12, 2009
Moderator: Larry Kless
Panelist: Edmond Lau (Ooyala), Matt Cutler (Visible Measures), Jeff Jordan (Omniture), and Michael Shimbo (Ticketmaster)

Why are analytics important?
The panel started off answering that question. Jeff Jordan said that, "at the end of the day, it's about differentiation," and user engagement metrics are core to knowing your audience. Matt Cutler said that "we're all in this together," and that effective metrics help tie into business results and can create brand lift. Edmond Lau noted that analytics help create a tight feedback loop that is data driven and that online video has that opportunity to monetize online video ads. Michael Shimbo said that analytics provide a wealth of information about what Ticketmaster customers are consuming, and that the more you know about your audience the better the revenue stream.

What are we measuring?
Jeff said that there's no magic bullet on what to measure but it's a combination of things that we are trying to monetize. Matt noted that many customers are really interested in reach and engagement. Edmond pointed out that the key metrics differ based on the use scenarios. Media companies care about impressions and click through rates and how best to insert ads. For brand markerters, video engagement is more meaningful and engagement reports help you see what parts of the video people watch, what part they seek or skip over. Michael said that there is no shortage of analytics and asked when is it too much since it could be overwhelming and hard to decipher. But knowing how to assemble the data, leverage it and have a qualifed user to interact with the data helps drive business decisions.

Many customers don't like the answer, "it depends on what your business is," when they really don't know what they want and just want a specific list of variables to measure. Jeff offered the advise, "start where the money is and work backwards." Jeff also had another Tweetable quote in regards to measuring social media metrics, "If you don't have social video then you don't have a video strategy."

The discussion moved into answering questions about behavorial targeting and personalization, analytics for the three-screen strategy, media buyer sophistication, how to choose an analytics provider (Omniture, Visible Measures, Ooyala) and the importance social media metrics.

Edmond posted on the video on the Ooyala blog and had this to day about the session,
"We discussed how analytics would shape the online video industry in 2010 and beyond, and how actionable analytics that closed the feedback loop between video publishers and their online audiences would be the major trend. Online marketers looking to build their brand would continue to improve their ability to understand engagement and demographic data about their users. A more complete understanding of their users would then empower them to fine-tune their video experiences and brand advertising to reach larger audiences and generate more conversions. Media publishers seeking to monetize their content through ads would benefit through the development of user profiles and preferences built from their past behavior, the behaviors of similar users in their demographic, and their current behavior on the webpage. These profiles could be used to power data-driven decisions for ads targeting or video recommendations."

Special thanks to Ooyala for inviting me to moderate this session and big thanks to Shalini Gupta for all her work at organizing it.

I also interviewed Jeff Jordan following the session about social media metrics and video marketing and will post the video sometime soon.

See the related Guest Post from Tim Hawthorne on my other blog: Online Video Publisging [dot] com: Made to Measure - How to use Online Analytics Tools to Measure the Effectiveness of your Online Video

Wednesday, November 11, 2009

I'm Moderating an Analytics Panel at NewTeeVee Live Tomorrow!

This is a quick break from my promotion of the Online Video Platform Summit, which is just one week away, for a media alert to say that I'll be at NewTeeVee Live tomorrow moderating a panel discussion at 12:30 PM on Analytics sponsored by Ooyala. The focus of the session is to discuss how analytics of all types can help drive greater brand exposure as well as increased revenue. The event will be held at the the Mission Bay Conference Center at UCSF, San Francisco, CA from 8:00 AM - 8:30 PM. The conference will be discussing 'Television Reinvented' and will feature panel discussions from leaders in the field of television and communications. See the full schedule at http://events.newteevee.com/live/09/schedule/

Ooyala Workshop - Real Time Analytics that Drive Personalization and Monetization
As content owners and marketers move beyond the basics of getting video published on the Web, online video is becoming increasingly performance based. Ooyala's Analytics Engine provides real time data on viewer consumption and engagement. Today's discussion will focus on how content creators, brands, and creative agencies can effectively use this data to drive successful video campaigns.

Moderator
Larry Kless
Founder and President,
OnlineVideoPublishing.com
Larry Kless is President and Founder of Online Video Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20 year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he's a long-time member of Canyon Cinema, Inc. and Filmmakers' Coop. He writes a personal blog and is a contributor on ReelSEO.com and Vator.tv focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. He was named a 2009 Streaming Media All-Star by StreamingMedia.com, and is also Co-Chair of the Online Video Platform Summit which will be held in conjunction with Streaming Media West in San Jose November 18-19, 2009.

Speakers
Matt Cutler
VP, Marketing and Analytics,
Visible Measures
Matt Cutler serves as vice president of marketing & analytics at Boston-based Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. As part of his responsibilities at Visible Measures, Matt leads the company's research efforts, focusing primarily on measuring how viral videos spread across the Web and identifying best practices in optimizing audience engagement. Previously, Matt led strategic marketing at SPSS the world's leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis, a pioneering Web analytics company that he co-founded in 1994. Matt regularly publishes viral video research findings on the Visible Measures blog (http://blog.visiblemeasures.com) and via Twitter (http://www.twitter.com/mcu)


Jeff Jordan
Product Manager, Video,
Omniture
Working side-by-side with the world’s largest media companies, Jeff has pioneered Omniture’s industry-leading video measurement solution that is currently measuring billions of online videos each month. As Omniture’s video measurement evangelist and product manager, he is the visionary behind all video-related products focused on measuring and monetizing static and viral video. Before his work at Omniture, Jeff was involved in the venture capital and emerging technology space, finding and nurturing start-up companies through early-stage funding to exit.


Edmond Lau
Tech Lead of Analytics and Monetization,
Ooyala
Edmond Lau is the Technical Lead for monetization and analytics. He works on Ooyala's ad serving infrastructure and third party ad integrations, manages the log processing pipeline for analytics, and built out tools to track bandwidth and latency across different CDNs in Ooyala's video player. He has extensive experience working with data processing technologies including Hadoop, MapReduce, and Thrift. Prior to Ooyala, Edmond worked for 2 years as a software engineer at Google on Search Quality's user happiness team, where he launched the related searches feature on google.com, worked on search history, conducted live-traffic user interface experiments, and built out infrastructure for prototyping new features on google.com.

Michael Shimbo
VP of Digital Content and Strategy, Ticketmaster
General Manager, Live Daily
Michael was the co-founder and president at concert.tv. Prior to that he worked at NBC as a product marketing manger.




You can also tune into the all-day broadcast of NewTeeVee Live from 8am - 6pm PT / 11am - 9pm ET on Gigaom TV on Livestream. The stream will also be made available on to your iPhone if you can't get to a computer! Check it out at: http://iphone.livestream.com/gigaomtv

Wednesday, August 5, 2009

eMarketer Report Says Online Video Coming Into Focus, 188 Million US Viewers by 2013

In a new report analyzing the upward trajectory of online video consumption, eMarketer projects that there will be 144 million online video viewers in the US this year, growing to 188 million viewers in 2013. The report, Video Content: A Premium Opportunity, points out that audience levels and stream counts are rising, the demographic range of the viewing population is expanding and the content mix is evolving from short, snack-type clips to long-form content such as TV shows and feature films. As the medium matures so do the monetization models but for consumers it's unlikely that they would be willing to ever pay for the bulk of it. It's more likely that in the future Hulu and YouTube would move to a pay-per-view or download model for premium content.













Paul Verna, eMarketer senior analyst and author of the report said,
“Most video inventory is funded through ad support. This includes user-generated content, news clips, humor videos, TV shows and special events such as the Olympics. On the other side of the coin, feature films and mainstream sports content continue to be monetized through subscriptions and download fees.”
Mr. Verna noted that the bulk of the current video inventory is discoverable through social networks, blogs, microblogs, e-mail and other social platforms which TubeMogul confirmed earlier this year. That creates the perfect storm for a viral video hit and opens up opportunities for content distributors and marketers. Video quality is getting better too he added saying that,
“Gone are the days when the space was dominated by short user-generated clips aimed primarily at a collegiate crowd. Now, video offerings cater to all age groups and interests, from teenage sports buffs to news junkies to retirees who enjoy classic movies.”
Online video has come a long way from its early days and the rise of YouTube and other web portals, free and premium destinations fueled that growth. Knowledge Networks found that from 2006 to 2008, the percentages of US Internet users across every age group who accessed full-length TV shows grew by significant margins.

Gavin O'Malley from Mediapost added that,
"A number of trends will keep online video on an aggressive growth trajectory in the coming years. These include mobile distribution through smartphones and next-generation networks; HD streaming and other quality enhancements; better integration among PCs, digital cable boxes and TVs; and interactivity features that work better online than on TV."
For those following the online video industry it should come as no surprise that the growth is exploding, as it was just last month that Cisco announced the results of their Visual Networking Index (VNI) Forecast and Methodology, 2008-2013 which states that by 2013 video will be 90 percent of consumer IP traffic and 64 percent of mobile. More evidence came earlier in the year when The Nielsen Company reported that viewing of video on television, Internet and mobile devices - the Three Screens - continues to increase and has reached new heights. John Burbank of the Nielsen Company highlights the findings of their A2/M2 Three Screen Report in this video.




Chris Albrecht though suggested that as studios and cable operators make their moves to put their premium content behind subscription walls,
"It’s possible that could actually reduce consumption. Between Time Warner’s TV Everywhere, Comcast OnDemand Online, Netflix, and a supposed Disney subscription service, premium content could choke off its audience before it’s fully realized."
That's unlikely though to stop the continued growth since the millions of online viewers consume video for free through blogs, search engines, social networks and video destination sites.

Related:

Friday, May 22, 2009

Nalts Quits His Day Job, Surrenders to the Absurdity and Launches Full-Time Online Video & Marketing Practice

“Viral Video Genius" Nalts, well known in the online video world as one of YouTube’s most prolific viral video creators and YouTube comedians, led two separate lives until yesterday when the two worlds recently collided and he was outed as a Consumer Product Director at Merck, where he marketed Propecia. Kevin Nalty had kept his day job private from his viral video fame offering only a vague reference in his online bio that he was a "Consumer Product Director at a Fortune 100 company." But as Liz Gaines noted yesterday in her scoop on Nalts, "he thought he could keep the viral video world and the day job separate," she said. "However, a recent MediaWeek story about product placement on YouTube mentioned Nalty’s employer, and that garnered some attention in the pharma blogging world. So this morning, he quit his job and became a full-time online video marketer."

Nalts made the following announcement on Twitter yesterday morning:
Nalts has left his job as Marketing Director of Merck to pursue his passion for online video and social media with FULL force! :) More d ...

A few weeks ago when the MediaWeek article broke the news that Nalts actually worked for Merck, Jim Edwards commented on the pharmaceutical industry BNET Pharma Blog, that Nalts' dual identity, "Seems harmless — most of his stuff is for kids. The reason it’s interesting is that the drug industry is so buttoned-up it’s surprising Merck hasn’t sent him a stiffly worded HR memo."

However, Nalts told NewTeeVee via email, “Merck knew about Nalts before they hired me. But as Nalts grew, it became harder to keep ‘low profile.’ I went to great lengths to keep them separate because I didn’t want my goofball antics to reflect poorly on a company focused on health and medication…The fact that Merck was recently being unfairly linked to me and fart videos was the 'straw that broke the camel’s back.'"

He posted the following video on his blog which helps explain the inspiration behind his decision. "Last night Katrina Darrell sang Mariah Carey's "Treated Me Kind" on American Idol 2009. Her song inspired me to quit the full-time job as a Product Director at Merck, he said. "Now it’s full-time to follow my passion: making videos, working with Hitviews, and starting my own consulting practice that will help brands engage in social media, especially the most visceral kind: online video. Stay tuned next week for more details."


A top-10 “most subscribed” YouTube comedian Nalts has created more than 800 short videos that have been viewed on online-video sites more than 73 million times, and include the popular “Farting in Public,” which was featured by YouTube has been viewed more than 7 million times. He and his online videos have won numerous awards, and have appeared on CNN, ABC, BBC, Fox and CBS News (see Nalts in News). He speaks, writes and consults in the area of online marketing and viral video and has a page in his web site for information if you'd like to hire Nalts.

Nalts also just turned 40 a few weeks ago and as he makes this change from a dual identity to a full-time online video and marketing practice he offered these reflections, "Gotta do what you love, and trust the money to follow. Should have listened to that advice right out of school. Not too late for some of you. Full steam ahead in video "entertaining," and helping brands engage in social media and video... via Hitviews and via my own consulting firm to be announced next week! Seriously- thanks so much for watching and subscribing, since I couldn't afford to do this without some income from the ads you watch."

UPDATE:
While many have commented that this may just be stunt pulled off by a master comedian, like doing a prat fall at a Streaming Media conference panel session just to gain attention, I think he’s playing for keeps. Like anyone in the public eye he has his fans and detractors but from his friends and fans in the online video community there’s been an outpouring of support. (From my post on ReelSEO)

All the best to you Kevin "Nalts" Nalty! We're all rooting for you!

Related:

Saturday, March 14, 2009

Streamy Awards Official Nominees Are Announced

The 1st annual Streamy Awards, honoring the best in web television from 2008, has announced their official nominees. The live Awards Ceremony will be live broadcast online on March 28, 2009 at 7:30 PM at www.streamys.org. The newly formed 90-member International Academy of Web Television completed the first round of selections of nominees in 24 categories. Competing for awards in Overall Series, Directing, Writing, Acting, Craft Awards include actresses Lisa Kudrow, Felicia Day, Rosario Dawson, Jessica Rose, Eva Longoria Parker. Also notable are Joss Whedon’s hit web series Dr. Horrible’s Sing-Along Blog which scored nine nominations and Felicia Day’s gamer hit The Guild which scored eleven nominations. Among the list for "Best Web Series Host" are Xeni Jardin of Boing Boing TV, Kevin Rose of Diggnation, Zadi Diaz of EPIC FU, Alex Albrecht of Project Lore and Gary Vaynerchuck of Wine Library TV.

Jamison Tilsner of Tilzy.tv says, "Over 100,000 public submissions were received. Ten of the submitted series will go head-to-head starting next week to compete for the coveted Audience Choice Award. We’ve been honored to watch this medium develop and are truly proud of the outstanding shows nominated for Streamy Awards. They showcase the quality of production across the rapidly growing industry."

View the complete list of nominees here.

Marc Hustvedt of Tubefilter noted, "The gentle revolution that began as a trickle has becoming a roaring stream. Suddenly there’s a whole new playing field, one that puts big studio series competing against small indie productions for the scarcest of all resources in entertainment: the public’s attention."

The Streamy Awards are operated by Tubefilter, Inc. and TilzyTV Inc. in partnership with the International Academy of Web Television, and co-hosted by NewTeeVee, Tilzy.TV and Tubefilter.

Related:

Friday, March 6, 2009

The International Academy of Web Television Announces Inaugural Membership

This past week on March 4, 2009, The International Academy of Web Television™, a new independent organization founded to promote and recognize excellence in original episodic Web television programming, announced its inaugural membership. Influential digital entertainment leaders were invited to join the Academy by a founding consortium of new media companies, Tubefilter, Tilzy.TV, and NewTeeVee. The Academy members represent a wide crosssection of the Web television community and have achieved notable success in their respective fields. They include a who's who in online video comprising of actors, agents, composers, content developers, directors, journalists, producers, technology innovators and writers, who actively participate in and support the Web television and digital entertainment industries.

Members of the International Academy of Web Television will vote to select nominees and winners of the annual Streamy Awards™, which will be presented for the first time on Saturday, March 28, 2009 at the Writers Guild of America Theater in Beverly Hills at the 1st Annual Streamy Awards Ceremony & Gala. The nominations will be announced the second week of March.

Jamison Tilsner of Tilzy.tv says, "This is also just the beginning. The IAWTV is envisioned as a member-run organization charged with serving the interests of the internet entertainment community, and we’ll be actively soliciting feedback about the proper organization and governance of this body. Ultimately, we see this organization providing significant value beyond simply selecting Streamy Awards winners, but the form it ultimately takes will be part of a wide-ranging discussion in which you will hopefully be a part."

Inaugural Members:
  • Alex Albrecht, Creator and Host, Team Awesome and Project Lore, Host, Diggnation
  • Chris Albrecht, Co-Editor, NewTeeVee
  • Todd Amorde, National Director of Organizing, Screen Actors Guild
  • Drew Baldwin, Co-Founder, Tubefilter
  • Yuri Baranovsky, Creator and Producer, Break A Leg
  • Ryan Barlow, Director, Distribution & Marketing, The Tornante Company
  • Rob Barnett, CEO, MyDamnChannel
  • Andrew Baron, Creator, Rocketboom
  • Justine Bateman, Partner, FM78.tv
  • Erik Beck, Creator, Host, Producer, Indy Mogul
  • Sean Becker, Producer and Director, Awkward Pictures, Comedy Gumbo
  • Miles Beckett, CEO, EQAL, lonelygirl15, LG15: The Resistance, KateModern, Harper’s Globe
  • Max Benator, Head of Digital Media, RDF USA
  • Payman Benz, Writer and Director, Awkward Pictures, Comedy Gumbo
  • Damon Berger, Director of Branded Entertainment, Moderati
  • Hayden Black, CEO, Evil Global Corporation, Abigail’s Teen Diary, Goodnight Burbank
  • Brady Brim-DeForest, Co-Founder, Tubefilter
  • Bill Cammack, Freelance Video Editor and New Media Consultant
  • Ned Canty, Festival Director, New York Television Festival
  • Aimee Carlson, Creative Director, US, Dailymotion
  • Joshua Cohen, Co-Founder, Tilzy.TV
  • Felicia Day, Creator, The Guild; Actor Dr. Horrible’s Sing-Along Blog, Legend of Neil
  • Mark Day, Comedy Manager, YouTube
  • Zadi Diaz, Co-Founder, Smashface Productions, Epic Fu
  • Matt Enlow, Content Strategist, Strike.TV
  • Kim Evey, Owner, Gorgeous Tiny Productions; The Guild, Gorgeous Tiny Chicken Machine Show
  • Mary Feuer, Series Creator, With the Angels
  • Elisabeth Flack, New Media Representative, Writers Guild of America, West
  • Nick Fortunato, VP, Programming and Production, HEAVY.com
  • Brent Friedman, Co-Founder, Electric Farm Entertainment; Afterworld, Gemini Division
  • Liz Gannes, Founder and Co-Editor, NewTeeVee
  • Barrett Garese, Founding Agent, Online Department, United Talent Agency
  • Steve Garfield, Producer, SteveGarfield.com
  • Justin Gayner, Co-Founder, ChannelFlip Media
  • Greg Goodfried, President, COO, EQAL, lonelygirl15, LG15: The Resistance, KateModern, Harper’s Globe
  • Kathleen Grace, Director and Producer, Dinosaur Diorama Productions, The Burg, The All-For-Nots
  • Virginia Heffernan, TV Critic, The New York Times
  • Mike Hudack, CEO, blip.tv
  • Brian Seth Hurst, Second Vice Chair, Academy of Television Arts & Sciences, National Board, Producer’s Guild of America
  • Marc Hustvedt, Co-Founder, Tubefilter
  • Justin Johnson, Creative Services Lead, Next New Networks
  • Dina Kaplan, Co-Founder, blip.tv
  • Geoff Katz, Governor, Interactive Media Peer Group, Academy of Television Arts & Sciences
  • Joshua Kinberg, Director, Online Video Product Management, PBS
  • Matthew Kirsch, Creator, Duder
  • Paul Kontonis, CEO, For Your Imagination
  • Bob Kushell, Creator and Executive Producer, Anytime with Bob Kushell
  • Jim Louderback, CEO, Revision3
  • Jeff Macpherson, Creator, Tiki Bar TV
  • Tyler Malin, Partner, Madon Malin, P.C.; Secret Fun Time
  • Brandon Martinez, New Media Agent, Abrams Artists Agency
  • Matt Mazzeo, Agent, CAA
  • Chris McCaleb, Co-Founder, Big Fantastic, Director, Sorority Forever, Foreign Body, Cockpit, Sam Has 7 Friends, Foreign Body
  • Alec McNayr, Executive Producer, Space Shank Media, Flipper Nation
  • Tom Merritt, Executive Editor, CBS Interactive
  • Liz Shannon Miller, Reviews Editor, NewTeeVee
  • Eric Mortensen, Director of Content Development, blip.tv
  • Kent Nichols, Co-Creator, Ask A Ninja
  • Sandeep Parikh, CEO, Effinfunny.com, The Legend of Neil, The Guild
  • Chris Pfaff, New Media Council, Producers Guild of America, East
  • Brent Poer, General Manager, TheWB.com
  • Adam Quirk, Producer, Wreck & Salvage
  • Sam Reich, President of Original Content, CollegeHumor.com
  • Scott Roesch, VP & GM, Atom.com / Comedy Central
  • Jessica Rose, Actress, lonelygirl15, Hooking Up, Sorority Forever, Casanovas
  • George Ruiz, Head of New Media, International Creative Management
  • Douglas Sarine, Writer, Beatbox Giant Productions, Ask A Ninja
  • David Sarno, Internet Columnist, The Los Angeles Times
  • Tim Shey, Co-Founder, Next New Networks
  • Irina Slutsky, Co-Founder, Geek Entertainment Television
  • Jay Smooth, Creator, Ill Doctrine
  • Taryn Southern, Writer and Producer, Private High Musical; Actor, Sorority Forever
  • Tim Street, CEO, APE Digital, French Maid TV
  • Sarah Szalavitz, Founder and CEO, 7 Robot, ZapRoot
  • Jamison Tilsner, Founder, Tilzy.TV
  • Woody Tondorf, Producer, Runaway Box, HBO Lab
  • Gary Vaynerchuk, Host and Founder, Wine Library TV
  • Andrew Wallenstein, The Hollywood Reporter
  • Michael Wayne, Co-Founder & CEO, DECA
  • Brent Weinstein, CEO, 60Frames Entertainment
  • Daisy Whitney, Reporter, TV Week and New Media Minute
  • Thom Woodley, Partner, Dinosaur Diorama, The Burg, The All-For-Nots
  • Steve Woolf, Co-founder, Smashface Productions, Epic Fu
  • Jonathan Zalben, Composer, House Poor
To stay in the loop, make sure to follow them on Twitter, and join their Facebook Group.

Saturday, December 20, 2008

Announcing The 1st Annual Streamy Awards

Online video really came of age in 2008 with independent producers, digital media studios and major Hollywood types all embracing the web as a new creative medium for entertainment. So in the spirit of celebrating this thriving online community, leading web video publications, Tubefilter, NewTeeVee and Tilzy.TV, will co-host the 1st Annual Streamy Awards to recognize best web series entertainment.

Here's the official press release:

Announcing The 1st Annual Streamy Awards to Recognize and Honor Outstanding Achievement in Web Television: Nominations Open Today
New York, NY / Los Angeles, CA (December 19, 2008)
The Streamy Awards™, co-hosted by a consortium of leading new media companies—NewTeeVee, Tilzy.TV and Tubefilter—is the first awards program of its kind to recognize outstanding achievement in shows produced originally for broadband distribution.

"Web television shows are entertaining millions of viewers every day—and in ways that traditional mediums never have. It's time to honor the shows and the creative talent behind them," said Brady Brim-DeForest, Co-Founder of Tubefilter.

2008 was a monumental year for online entertainment. Major production studios, independent new media producers, and a swath of talent ranging from Hollywood celebrities to overnight internet sensations contributed to the development of a distinctive and vibrant new medium.

"Digital media has had a truly transformative impact on storytelling and the entertainment industry," said Jamison Tilsner, Founder of Tilzy.TV. "These awards give us an opportunity to properly acknowledge the innovation around us."

The Streamy Awards is overseen by a panel of industry experts, members of the newly formed International Academy of Web Television (IAWTV), who will honor the greatest achievements of the last year in twenty-five categories. While the Academy will have the privilege of selecting finalists and winners from the public nominations in each category, the Audience Choice Award will go to the show that receives the greatest number of public votes.

"These awards have the potential to be the most prestigious in the online video world," said Liz Shannon Miller of NewTeeVee.

The timeline for nomination submissions, selection and announcement is as follows:
  • December 19, 2008: Nominations open
  • January 23, 2009: Nominations close
  • February 15, 2009: Audience Choice Finalists Announced
  • March 9, 2009: Nominees Announced
  • March 28, 2009: The Streamy Awards Ceremony in Los Angeles, CA

Winners will be announced at the Streamy Awards Ceremony in Los Angeles, California on
March 28, 2009. Any original web series of at least three installments released in 2008 can be nominated and will qualify for consideration. Fans are involved at every step of the nomination
process, and the most nominated show in each category will be automatically selected as
one of up to five finalists. Public nominations are currently open at: www.Streamys.org

FOR IMMEDIATE RELEASE
For information contact:
press@streamys.org

About The Co-Hosts:
Launched in 2006, NewTeeVee and NewTeeVee Station offer must-read coverage of the online video business for anyone—from producers to vloggers to video-watching college kids—who wants to have their finger on the pulse of new media culture. (www.newteevee.com)

Tilzy.TV is a guide to web shows and online video, comprehensively examining the content side of the rapidly developing internet entertainment industry. With a critical eye, Tilzy.TV provides regular reviews of original episodic programming created for the web plus news and developments in the growing new media landscape. Tilzy.TV was founded in April 2007 and is based in New York, NY. (www.tilzy.tv)

Tubefilter is The Web Television Company™. A leading authority in the web television
space, Tubefilter News exhaustively covers the industry, the creators, and the stars of this fast-paced, emerging entertainment market. Tubefilter provides a variety of products and services, including the Web TV Schedule and the Tubefilter Screening Room™, aimed at growing both the medium of and audience for web television. Based in Los Angeles, CA, the company was founded in 2008. (www.tubefilter.tv)

Award Categories
Overall:
Best Dramatic Web Series
Best Comedy Web Series
Best Hosted Web Series
Best News/Politics Web Series
Best Reality Web Series
Audience Choice Award

Directing:
Best Directing for a Comedy Series
Best Directing for a Dramatic Series

Writing:
Best Writing for a Comedy Series
Best Writing for a Dramatic Series

Acting:
Best Male Actor In a Comedy Series
Best Female Actor In a Comedy Series
Best Male Actor In a Dramatic Series
Best Female Actor In a Dramatic Series
Best Ensemble Cast
Best Guest Star In a Web Series

Hosting:
Best Web Series Host

Technical Awards:
Best Cinematography
Best Editing
Best Art Direction
Best Visual Effects
Best Animation
Best Original Music

Special Awards:
Pioneer Award (honoring significant achievements web TV)
Best Ad Integration in a Web Series
Best Artistic Concept in a Web Series



Press Contacts:
Marc Hustvedt
Co-Founder, Tubefilter
marc@tubefilter.tv
(323) 363-8555

Jamison Tilsner
Founder, Tilzy.TV
jamison@tilzy.tv
(310) 601-0839


Related:

Monday, November 24, 2008

Transmedia Storytelling and the Future of Entertainment

In his book Convergence Culture: Where Old and New Media Collide, Henry Jenkins describes the term "transmedia storytelling" as "a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience."

He added that, "Transmedia storytelling is the art of world making. To fully experience any fictional world, consumers must assume the role of hunters and gatherers, chasing down bits of the story across media channels, comparing notes with each other via online discussion groups, and collaborating to ensure that everyone who invests time and effort will come away with a richer entertainment experience."

Is this the future of entertainment?

Transmedia storytelling was the subject of a recent panel discussion at NewTeeVee Live called Bridging The Gap Between Television and Online. The session was moderated by Chris Albrecht, NewTeeVee and the panelists included Jesse Alexander, Former Writer and Executive Producer, Heroes; Bill Gannon, Director of Online Operations, Lucasfilm; Jeff Gomez, CEO Starlight Runner Entertainment; and Greg Goodfried, Co-Founder, President and COO, EQAL.

In the session "Content creators both indie and traditional tell us about pushing the limits of format, interactivity, and storytelling to reach their audience." They talked about the important of transmedia, what are the metrics for transmedia and how to make transmedia media work. You can read the NewTeeVee post on the seesion here or view the video below.



At their at Streamingmedia West keynote Greg Goodfried and his creative partner Miles Beckett discussed their version of transmedia which they call "social entertainment" for their web series LG15|The Resistance which encourages participation from their dedicated fan base to figure out puzzles, find clues and watch videos to unravel plot mysteries.

The web site is a fundamental tool to tell the story in a MySpace type format with ARG (Alternate Reality Game) elements, daily blogs, videos and social shows. They created a universe for community to be an active participant in to help solve puzzles and be part of the resistance. A good vs. evil storyline.

"We call the shows that we produce ’social shows,’ and they’re very different from a TV show or a film,” says Miles Beckett. “The way that you actually construct the narrative, the way that the plot points flow over the course of the week, the way the site interplays with the video, the way the community works together and talks to the videos and talks to the characters, is all different,” - from EQAL » Blog Archive » Video: ‘Lonelygirl15′ creators Beckett, Goodfried discuss new drama

Their keynote from Streaming Media West 2008 is featured below.

In this video, Jesse Alexander at NewTeeVee Live from Chris Albrecht on Vimeo, Alexander says for his next project having a transmedia component integrated into the DNA of the show is very important. He thinks the next step in transmedia drama fiction is building gaps in your fiction to create a participatory space where the audience can interact with the narrative in a meaningful way. Much like what Greg Goodfried and Miles have done with their LG15 franchise and what CSI Franchise creator calls Anthony Zuiker "cross-platform storytelling."


Jesse Alexander at NewTeeVee Live from Chris Albrecht on Vimeo.

Clearly, transmedia storytelling is not for everyone but it will continue to grow as Hollywood studios and content creators look to broaden their markets and direct their content across many channels to increase revenue.

Thursday, November 13, 2008

NewTeeVee Live! Online Video Conference Today in San Francisco

NewTeeVee Live is the premier online video conference produced by NewTeeVee on taking place today at the Mission Bay Conference Center in San Francisco, CA. The Main Stage Presentations and Red Carpet Interviews were streamed live on Ustream from 8:30 AM to 7:00 PM PDT.

Big names in Hollywood and online video were on hand for the day-long event to discuss the future of internet video with keynotes by
Hulu CEO Jason Kilar, Netflix CEO Reed Hastings and Anthony E. Zuiker, creator and executive producer of the CSI franchise.

I was unable to attend do to my busy work schedule but I caught a few minutes during a break and saw some of Anthony E. Zuiker's keynote and Liz Gaines on stage with Xeni Jardin of Boing Boing TV. As I was writing this post at 6:30 PM PDT On Malik just wrapped up the day session with closing remarks and the live stream is off air.

They have
archived presentations on-demand and I've featured the three major keynotes below.


Jason Kilar, CEO of Hulu, says success is about being obsessive.


Reed Hastings, Chairman and CEO of Netflix on how to achieve Video Nirvana.


Anthony Zuiker, creator of the CSI franchise, talks cross-platform storytelling.

NewTeeVee posted updated all day which you can read in the list below and you can subscribe their RSS feed.
Discussion on Techmeme: