Showing posts with label Flash Video. Show all posts
Showing posts with label Flash Video. Show all posts

Sunday, March 11, 2012

Online Video Consultants Say the Darndest Things

Trying to keep up with latest video workflows, video codecs, algorithms and the variety of delivery methods for multiple screens can be a daunting task for anyone. Even the experts agree that the process and tools for video content creation, management and delivery is constantly changing – and can be a challenge to master, let alone understand. Not only do we have to know about every possible screen size and resolution, device and platform, network bandwidth connections and constantly shifting “standards" to deliver any content, anytime, anywhere and on any device.

Multiscreen delivery, connected device platforms, hybrid IPTV/OTT systems, HTML5 and Flash Player customization controls, mobile app development, multi-upload content ingestion and management, advanced adaptive transcoding, mobile-ready encoding, intelligent device detection, user moderation and permissions setting, contextual social media extensions, intuitive ad server and network integration, extensible APIs, automated deep linking and media asset syndication, viewer engagement and geographic distribution reporting, etc... it's enough to make your head explode!

As the consultant's creed says, "“If you can’t convince them, confuse them!”



This amusing video pokes fun at the technical jargon that online video consultants say that makes your head spin. The video stars web video experts, Jan Ozer and Lisa Larson-Kelley, and is actually a humorous digital short to market a one-day web video workshop, Encoding, Serving, and Player Development for Multiple Screen Delivery that Ozer and Larson-Kelley are teaming up on again, in New York City on April 10, 2012. This Web Video Workshops session is a joint venture between Streaming Learning Center and LearnFromLisa.com. It's presented in two sessions and covers video encoding and video serving and player development and will provide video compressionists, web developers, content producers, and video professionals end-to-end knowledge to achieve the best playback across desktops and devices.

Ozer, author of Video Compression for Flash, Apple Devices and HTML5, will cover encoding for multiple-screen delivery and review the fundamentals of producing H.264 and WebM streams, adaptive streaming and single file and adaptive playback capabilities of Flash and HTML5 on the desktop, and iOS and Android devices, other mobile handsets and tablets and prominent OTT platforms. He'll also detail transmuxing technologies like those provided by the Wowza Media Server and Adobe Flash Media Server.

Larson-Kelley, author of Flash Video for Professionals and the producer of Lynda.com's Publishing Video with the Flash Platform and Up and Running with Flash Media Server 4.5, summarized the workshop on her blog:
"This workshop will provide an overview of the online video landscape today, map out where its going in the future, and provide clear approaches to achieving the best quality playback on the widest array of screens. I’ll give a detailed overview of the current video capabilities of HTML5 and the Flash Platform. We’ll discuss the various devices on the market today and outline their overall classifications and critical specifications. I’ll also outline systematic approaches to reaching targeted classes of devices, with the aim to provide high quality content to the widest audience."
The session is on Tuesday, April 10, 2012 from 9:00 AM to 4:30 PM (ET), New York Plaza, NY

More information and tickets available here.

Monday, May 17, 2010

Video Replay of Encoding Video for the Web - ReelSEO’s Webinar

Thanks again to everyone who joined us a few weeks back on May 5th for the very first Reel SEO webinar event on  titled, “Video Encoding for the Web.” As I previously mentioned, the webinar was very well received with 263 attendees from all over the world. A big thanks to my co-presenter Robert Reinhardt, the @flashfreaker, who shared some fantastic tips on how to compress video using x264, the free library for encoding H264/AVC video streams. An enormous thanks as well to Mark Robertson who not only moderated the session, but did an amazing job working numerous hours with Robert and me to pull together the program. Mark also spent a considerable amount of time editing the video from the webinar to make it available for those who may have missed it or want to review it. An additional thanks to Ian Sneed and the team at vzaar video platform for sponsoring the free webinar. You can see the previous posts with our bios here and the slides here.



Look for more Reel SEO webinar events in the future. Thanks again to everyone for your continued support and interest. We greatly appreciate it!

Thursday, May 6, 2010

Encoding Video for the Web - Webinar Slides from ReelSEO.com

Thanks to everyone who attended our webinar yesterday on, Video Encoding for the Web! We had 263 attendees from all over the world who stayed with us for the scheduled hour, and 140 or so stayed on for the additional half hour of Q&A. Many thanks as well to my co-presenter, the amazing Robert Reinhardt AKA @flashfreaker who dropped major video encoding science and our moderator and organizer extraordinaire, Mark Robertson who did a fantastic job pulling it all together and managing the flow of the session and 100+ questions that came in from attendees. Also, a big thanks to Ian Sneed and the folks at vzaar video platform for sponsoring the webinar.

Mark will be posting the video in the next few days, and we encourage anyone who didn't get their questions answered to post a comment on Reel SEO or contact any of us. In the meantime, here are the webinar slides which were featured today on the Slideshare homepage.

Tuesday, May 4, 2010

Join us Tomorrow for Free Video Encoding Webinar, May 5th at 11 AM PST

Please join us tomorrow for a free Reel SEO webinar on May 5th at11AM Pacific Time to learn about online video encoding for the web. If you're a producer wondering what you need to know about video compression, then this is the webinar for you. You will have a chance to ask questions about the various video formats, codecs, bit rates, containers, formats and more. You get tips on best encoding practices so your online videos look the best that they can. You'll hear about H.264 and watch how to simply and easily apply high quality H.264 encoding to your video.

Our webinar moderator and host Mark Robertson just posted a similar reminder on Reel SEO and had this to say:
"You’ve likely been reading all the hype about Apple vs. Flash. With that hype, it appears that there is a good deal of confusion out there when it comes to video codecs, video formats, platforms, etc…. And, even though it is my belief that leading blogs shouldn’t write about things they don't understand, I completely understand the confusion (read my post -Video File Container Formats, Compression & Codecs – Oh My!)"

encoding register Encoding Video for the Web   Free ReelSEO Webinar, May 5th Register for this FREE webinar

Mark is spot on when he says that there is a great deal of confusion about codecs and formats. With all the Steve Jobs Flash bashing and talk of Google open sourcing VP8 for HTML5 video (one of the codecs it acquired from its purchase of video compression company On2) along with Microsoft getting behind H.264 and not open source video codec Theora – it's no wonder that people get all misconstrued. The news has been filled with posturing on all sides of the issue when it comes to a "standard" for web and mobile video. Dan Rayburn has been taking a lot of heat from his blog posts on the subject from rabid Apple fans who have threatened him with bodily harm, but his most recent post, H.264 Is A Codec, Flash Is A Platform: One Can't Kill Off The Other, really cuts through the misconceptions surrounding the area of video encoding.

I hope you'll join us tomorrow for this FREE webinar which will focus on some fundamental knowledge about video encoding, file containers, formats and profiles – and strategies for producing better web videos.


Our topics include:
  • What is video compression?
  • What is bit rate?
  • Video codecs vs. container formats
  • Shooting tips for web video
  • Tools and resources for encoding
  • How to create high quality H.264 encoding settings

Tutorial: Encoded in 15 Minutes

Robert Reinhardt, creator of videoRx.com, will show you how you can use the best H.264 compression tool, x264, to produce high quality web and device-ready video, all without spending money on commercial encoding products. All you need is a tool that leverage x264 and some elbow grease. In this webinar, Robert will demonstrate x264 with the popular cross-platform open-source tool Handbrake and go under the hood with x264Encoder, a free plug-in for the Mac version of QuickTime Player Pro.

About our Presenters

webinar robert reinhardt Encoding Video for the Web   Free ReelSEO Webinar, May 5thRobert Reinhardt,creator of the online video service videoRx.com and VP of the multimedia consulting company [the MAKERS], is internationally regarded as an expert on multimedia application development and online video deployment,particularly in Adobe Flash and H.264. Selling over 200,000 copies worldwide in over 13 languages, Robert’s books include the first seven editions of the Flash Bible series (Wiley), as well as Video with Adobe Flash CS4 Professional StudioTechniques (Adobe Press). He has developed and delivered multimedia training to higher education and Fortune 100 companies, and is an Adobe Certified Instructor for Flash courses at esynctraining.com and Portland State University. Robert has been a featured speaker at the FlashForwardFITCFlashbelt,Flash on the Beach, SIGGRAPH, and Adobe MAX conferences. Robert is also an instructor at DesignProVideo.com.


webinar larry kless Encoding Video for the Web   Free ReelSEO Webinar, May 5thLarry Kless (hey, that's me!) is President and Founder of OnlineVideo Publishing [dot] com a new media resource firm for sharing strategies and best practices for online video publishers. Larry is a 20year veteran of the enterprise video space and award-winning producer of corporate and educational videos. His background is in fine arts and he’s a long-time member of Canyon Cinema, Inc. and Filmmakers’ Coop. He writes a personal blog and is a contributor on ReelSEO, Vator.tv and other online video blogs focusing on streaming media, online video, startups, gadgets, social media, advertising and marketing, videoconferencing and collaboration. Larry is a frequent speaker and moderator at industry events and webinars and was Co-Chair of the recent Online Video Platform Summit. He was named a 2009 Streaming Media All-Star by StreamingMedia.com , an annual team of the most innovative, influential,and important players in the online video arena.


About our Moderator
Mark Robertson is the Founder and Creator of Reelseo.com. Previously, Mark was Director of Search at Freedom Communications and he has had extensive experience in online marketing, particularly in Search Engine Marketing (SEM), Local Search, Video Marketing, and Search Engine Optimization (SEO). You can follow Mark on Twitter @markrrobertson or ReelSEO at @reelseo


About our Sponsor
vzaar logo2 Encoding Video for the Web   Free ReelSEO Webinar, May 5thSpecial thanks to our sponsor for this event –Vzaar. Vzaar is a professional quality online video hosting platform for business. They serve media companies, marketing agencies, corporate communications, e-commerce, web applications and non-profit organizations. You can learn more about Vzaar and sign up for a free trial here.

Sunday, April 18, 2010

Encoding Video For The Web: Free Webinar on May 5th

Please join us for a free Reel SEO webinar on May 5th at 11AM Pacific Time to learn about online video encoding for the web. If you're a producer wondering what you need to know about video compression, then this is the webinar for you. You will have a chance to ask questions about the various video formats, codecs, bit-rates and more. You get tips on best encoding practices so your online videos look the best that they can. You'll hear what the pros have to say about H.264 and watch how to simply and easily apply high quality H.264 encoding to your video.

You can register to attend this free webinar here!

Sponsored by:

Vzaar

Presenters:

Robert Reinhardt

Robert Reinhardt

Creator/Engineer

Larry Kless

Larry Kless

Founder

Mark Robertson

Mark Robertson

Founder


Some of the topics we'll cover include:
  • What is video compression? 
  • What is bit rate? 
  • Video codecs vs. container formats?
  • Format considerations 
  • Shooting tips for web video
  • Why H.264?
  • How to create high quality H.264 encoding settings
Did I mention that it's free? What are you waiting for? Register now!

Monday, February 8, 2010

Announcing the "Streaming Production & Flash Delivery” Workshop in NYC, March 23, 2010

Streaming media guru Jan Ozer and Flash expert Lisa Larson-Kelly are teaming up to present a one-day intensive workshop on “Streaming Production & Flash Delivery” to be held on March 23, 2010 in New York City. The workshop will feature two tracks, Streaming Production and Flash Delivery, each comprised of two ½ day courses. The workshop courses detail the complete streaming production and delivery workflow, from set design to Flash Media Server setup, from H.264 encoding to Flash Player creation. Jan Ozer, and Lisa Larson-Kelly are both recognized authors, experienced producers and frequent speakers at industry workshops hosted by organizations like Streamingmedia.com and the Media Communications Association - International.

In his morning workshop "Streaming for Production", Jan will cover the creative techniques and tools to produce high quality video productions from cameras, lighting and audio. His afternoon session will focus on "Encoding H.264 Video for Flash, i-Pod/Phone/iPad and Silverlight" with in-depth review of the leading encoding applications, quality settings and workflow. Lisa will cover the technical end of things with a morning session “Flexible Protocols and Custom Player Development” which gets you up to speed on the various delivery methods now available in Flash (including adaptive streaming via HTTP Streaming, P2P via RTMFP) and custom video player development for both the programmer and the non-programmer using Open Source Media Framework. Then in the afternoon Lisa present a “Flash Media Server Crash Course” which will get you going with FMS on how to set up the server, what it can do, and how to do it.

Sign up now before it sells out… this is a one day training session, and there is limited seating!

DETAILS and REGISTRATION: Streaming Production & Flash Delivery Workshop – Eventbrite

Streaming Production Track

Production for Streaming
You can’t have high quality streaming video without high quality video – compression is only half the story. Video Production for Streaming is a focused ½ day course that details how to optimize set design, lighting, and other production techniques for streaming quality. The course will help beginners achieve competency at these skills, while helping experienced professionals new to streaming understand the unique issues related to streaming production.

The course will combine lecture with on-site demonstrations of all equipment discussed, from lighting and audio to cameras and microphones. This will take students “beyond the PowerPoint” and enable them to immediate apply the lessons. Students will be given checklists and procedures for most common tasks, and will return to their offices with the skills necessary to setup and shoot high quality for streaming delivery.

Encoding H.264 Video for Flash, i-Pod/Phone/iPad and Silverlight

H.264 has become the “it” codec, central to the three-screen strategy, but is confusing to produce, with obscure settings (B-frame pyramid?/CABAC?) and encoding interfaces (and output quality) that varies dramatically by encoding tool, plus a reputation for slow playback on some computers.

This seminar cuts through the confusion by describing the most common H.264 encoding parameters, detailing playback CPU load on a range of computers and delineating encoding requirements for computers and the iPod/iPhone/iPad trilogy. It then compares the output quality produced by tools like the Adobe Media Encoder, Apple Compressor, Sorenson Squeeze and Telestream Episode, and concludes by demonstrating how to encode into H.264 format with these tools.

Overall, students will walk away understanding:
  • The performance, quality and compatibility implications of all H.264 encoding parameters,
  • How to produce for and deliver to Apple’s iPod/iPhone/iPad,
  • How to configure H.264 video for optimum quality/playback smoothness on a range of computers
  • Which encoding tools produce the best quality H.264
  • How to encode to H.264 format using Apple Compressor, Adobe Media Encoder, Sorenson Squeeze, and Rhozet Carbon Coder.

Flash Delivery Track

Flash Delivery: Flexible Protocols and Custom Player Development

In this intensive half-day workshop, students will gain the information and tools needed to plan and deploy web video applications. First, they will learn how to deliver optimized, high quality content with the Flash Platform’s flexible delivery protocols. The pros and cons of progressive delivery, RTMP streaming, and the new adaptive streaming solution in Flash Player 10.1 will be covered, helping to choose the best delivery method for specific audiences. File format details, content preparation tools and workflows will be discussed.

Once students have a clear understanding of optimum delivery methods, we will outline the options for building custom media players. We’ll focus on the Open Source Media Framework, with an overview of its structure and ActionScript classes, along with hands-on examples to get started with the framework. Students will walk away with a basic custom player and an understanding of how to use the framework to build both simple no-code players and complex interactive players that leverage analytics, advertising, and social media APIs.


Flash Delivery: Flash Media Server Crash Course
Flash Media Server Flash Media Server Flash Media Live Encoder

Over 75% of web video today is delivered on the Flash Platform. Flash Media Server (FMS) is Adobe’s streaming server that is powering this content delivery. The latest version of FMS provides robust, scalable live and on-demand streaming, along with powerful features such as real-time interaction, Dynamic Streaming, DVR functionality, smart buffering and more.

Students in this ½ day course will gain a deeper understanding of how the server works, what it can do, and how to deploy streaming media applications that leverage its features. Students will install the Flash Media Development Server on their laptops, set up their first live broadcast, and even see how easy it is to create a custom 2-person videoconference.

Advanced students will learn how to integrate streaming and interaction into their applications, while beginners will leverage the tools and built-in services that ship with FMS, along with time-saving third-party tools, to learn about the server and how to get started streaming. Students will walk away with real hands-on experience with streaming on the Flash

About the instructors

Jan Ozer has produced and encoded video since the CD-ROM days (1992) and has taught courses in video and streaming production since 1994, most recently for the MCA-I and at Streaming Media Seminars in New York, San Jose and London, and for private organizations like Cisco, Lockheed and Johns Hopkins University.

Jan has written many authoritative articles on streaming technologies for outlets like StreamingMedia.com, Digital Content Producer, and EventDV. In January, 2006, Jan released two white papers through StreamingMedia.com, Choosing and Using the Optimal Video Codec, and Choosing and Using the Optimal Flash Codec. In 2007, he released Critical Skills for Streaming Producers, a mixed media training DVD with a mix of PDF, screencam and streaming video sample files.

Jan has written or co-authored 14 books on digital video related topics, including the Hands-On Guide to Flash Video: Web Video and Flash Media Server, with Stefan Richter. One Amazon reviewer commented “From lighting techniques, to what not to wear, to Flash Media Server, this book has it all. … the chapters on compression and bandwidth are excellent.” Another said “For videographers, this is your bible on how to capture video for Flash. For video editors, this is your bible on how to prepare and compress the files.”

Jan also shoots, edits and produces DVDs and streaming media for concerts, ballets and other events, produces training videos for local artisans, and screencam presentations for multiple organizations, including Roxio, ProDad, EventDV and ViewCast. Jan’s blog is streaminglearningcenter.com.


Lisa Larson-Kelley began her career in print design, but was soon lured to digital media by a little application called Flash 4. In addition to hands-on development projects, she enjoys writing and teaching, with a knack for breaking down complex concepts and making them accessible. She has worked with many video-centric start-ups as well as companies like Adobe, Microsoft and L’Oreal. She has authored whitepapers, tutorials and e-seminars for Adobe, editorials and features for StreamingMedia.com; and co-authored the book Flash Video for Professionals (Wiley/Sybex, 2007). An Adobe Community Professional, Lisa speaks at numerous industry conferences and user groups around the world, and is a founding member of the FlashCodersNY study group.

Lisa is currently consulting, teaching, and blogging about Flash video, web development and life (just outside) the big city on her blog, Flashconnections.com — and along with her husband Tom, is raising a healthy, happy daughter (who has an unnatural affinity for all things digital).

Saturday, August 23, 2008

Flash Encoding Resources: Bit Rate Calculator and Optimal Aspect Ratios

These two Adobe resources surfaced a few weeks ago were recently highlighted on Fresh DV and other sources. ReelSEO Creator and publisher Mark Robertson, who wrote, "For those of you that are unaware, there is an excellent FLV bitrate calculator tool from Adobe that does an excellent job of helping you determine the optimal bitrate at which to encode your Flash video files."

Optimal Bitrate Calculator for Flash Video Encoding
Click on the image below or click here to go to the calculator.



FreshDV.com published a table of the optimal frame sizes to use when converting to FLV (Link via Andy Dickinson.) FreshDV's Matthew Jeppsen wrote, "Encoding gurus have long known that to get optimal results from a codec it is best to choose a frame size that divisible by at least 4 or 8. This is because codecs often use use 4×4, 8×8 and sometimes 16×16 “blocks” to form an image. If your image dimensions are evenly divisible, no extra blocks are wasted and the codec can be most efficient with respect to image quality. In the case of On2 VP6 and Sorenson Spark codecs, both use 16×16 blocks."

Optimal Frame Dimensions for Flash Video Encoding
Regarding the table below Reel SEO's Robertson added, "For the best image quality and playback, you should always use width and height dimensions that use a multiple of 4 (good), 8 (better), or 16 (best). The following table from Adobe provides guidance as to the best frame dimensions (both 4:3 and 16:9 aspect ratios) for FLV encoded files."

Flash expert Robert Reinhardt who created both the Bit rate caculator and table emphasized,
"In fact, I would recommend that you refrain from using 4 or 8 multiples unless absolutely necessary, unless you can verify with cross-platform tests that quality or playback haven't been compromised."


These tables complement the Flash video bitrate calculator by Robert Reinhardt.

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