Showing posts with label Streaming Learning Center. Show all posts
Showing posts with label Streaming Learning Center. Show all posts

Friday, November 11, 2011

Jan Ozer's Thoughts on Why Adobe Abandoned Flash for Mobile

Streaming Media West was abuzz this past week with Adobe's surprising announcement that it will abandon future development of Flash Player for mobile devices following the next release 11.1, and will be more aggressively contribute to HTML5 innovation with key players, including Google, Apple, Microsoft and RIM. Adobe will continue to support its current Flash development. Over the last few years HTML5 and H.264 video have been gaining momentum as an emerging standard for online and mobile video, spurred on by Apple's exclusion of Flash on its popular iDevices and negative press it received from Steve Jobs' Thoughts on Flash. Adobe had developed Flash Player to run on Google's Android and other non-Apple mobile platforms, but its official statement from its blog post now says,"HTML5 is the best solution for creating and deploying content in the browser across mobile platforms."

While Adobe had a strong presence at Streaming Media West with its Platinum sponsorship of the conference, prominent spot on the exhibit floor and usual pre-conference session with Kevin Towes, the company was tight lipped about why it decided to withdraw Flash from the mobile market. I caught up with Jan Ozer, Video Producer, Writer, Publisher of StreamingLearningCenter.com and author of Video Compression for Flash, Apple Devices and HTML5, to get his perspective on the implications of the announcement for the online video industry, mobile developers and consumers.



Ozer says Adobe made this move for three reasons. Number one, they were fighting against the current at least with Apple, and then with Microsoft's recent announcement about their tablet oriented operating system, they can't fight this. Number two, Ozer says, Adobe wasn't getting then support it needed from Google and other vendors to make Flash work effectively on mobile platforms. The last thing he says is, as computers get more powerful people are building applications that require more power and faster CPUs to run smoothly, and Flash-enabled tablets and phones simply don't have the power to run smoothly and deliver a quality experience.

This doesn't mean that Flash on the desktop is going away anytime soon, and Ozer says that it will actually create a tale of two websites, with a web version that is completely immersive Flash experience, and the other more simple and targeted for mobile devices.
"That's already being done by some vendors like Converse, who, if you visit it with an iPad, sends you to a simple e-commerce site, but if you visit with a computer, sends you to an immersive Flash experience. The other is that many vendors, seeking to minimize development costs, will produce a single site using HTML5 that lacks much of the immersion that Flash can provide." 
While many are saying Adobe's announcement is significant, Ozer points out:
"In terms of video, remember that HTML5 doesn't have many key technologies now being used or implemented by the primary distributers of non-UGC video on the web (networks, studios, etc). These include adaptive streaming, digital rights management (DRM), peer-to-peer delivery, and in the enterprise space, multi-casting. Remember also that at last count (November 9, 2011), the penetration of HTML5 compatible browsers on connected computers was under 60%. Streaming producers are going to need a plug-in based option for several more years, and Flash is the obvious choice. "

He described the implications in greater detail on in this blog post, Adobe to Discontinue Flash for Mobile, and offered this advise to online video publishers.
"If you're a web producer trying to access these mobile devices, your strategy doesn't change much either. You've had to deliver to desktops with one technology and iDevices with another, Android has always been a fractured market. Now you'll likely deliver to all mobiles using a single technology (let's hope) and all desktops with another. Certainly Google's adaption of HTTP Live Streaming in Android 3.0 is a good sign."

Related:

Monday, February 8, 2010

Announcing the "Streaming Production & Flash Delivery” Workshop in NYC, March 23, 2010

Streaming media guru Jan Ozer and Flash expert Lisa Larson-Kelly are teaming up to present a one-day intensive workshop on “Streaming Production & Flash Delivery” to be held on March 23, 2010 in New York City. The workshop will feature two tracks, Streaming Production and Flash Delivery, each comprised of two ½ day courses. The workshop courses detail the complete streaming production and delivery workflow, from set design to Flash Media Server setup, from H.264 encoding to Flash Player creation. Jan Ozer, and Lisa Larson-Kelly are both recognized authors, experienced producers and frequent speakers at industry workshops hosted by organizations like Streamingmedia.com and the Media Communications Association - International.

In his morning workshop "Streaming for Production", Jan will cover the creative techniques and tools to produce high quality video productions from cameras, lighting and audio. His afternoon session will focus on "Encoding H.264 Video for Flash, i-Pod/Phone/iPad and Silverlight" with in-depth review of the leading encoding applications, quality settings and workflow. Lisa will cover the technical end of things with a morning session “Flexible Protocols and Custom Player Development” which gets you up to speed on the various delivery methods now available in Flash (including adaptive streaming via HTTP Streaming, P2P via RTMFP) and custom video player development for both the programmer and the non-programmer using Open Source Media Framework. Then in the afternoon Lisa present a “Flash Media Server Crash Course” which will get you going with FMS on how to set up the server, what it can do, and how to do it.

Sign up now before it sells out… this is a one day training session, and there is limited seating!

DETAILS and REGISTRATION: Streaming Production & Flash Delivery Workshop – Eventbrite

Streaming Production Track

Production for Streaming
You can’t have high quality streaming video without high quality video – compression is only half the story. Video Production for Streaming is a focused ½ day course that details how to optimize set design, lighting, and other production techniques for streaming quality. The course will help beginners achieve competency at these skills, while helping experienced professionals new to streaming understand the unique issues related to streaming production.

The course will combine lecture with on-site demonstrations of all equipment discussed, from lighting and audio to cameras and microphones. This will take students “beyond the PowerPoint” and enable them to immediate apply the lessons. Students will be given checklists and procedures for most common tasks, and will return to their offices with the skills necessary to setup and shoot high quality for streaming delivery.

Encoding H.264 Video for Flash, i-Pod/Phone/iPad and Silverlight

H.264 has become the “it” codec, central to the three-screen strategy, but is confusing to produce, with obscure settings (B-frame pyramid?/CABAC?) and encoding interfaces (and output quality) that varies dramatically by encoding tool, plus a reputation for slow playback on some computers.

This seminar cuts through the confusion by describing the most common H.264 encoding parameters, detailing playback CPU load on a range of computers and delineating encoding requirements for computers and the iPod/iPhone/iPad trilogy. It then compares the output quality produced by tools like the Adobe Media Encoder, Apple Compressor, Sorenson Squeeze and Telestream Episode, and concludes by demonstrating how to encode into H.264 format with these tools.

Overall, students will walk away understanding:
  • The performance, quality and compatibility implications of all H.264 encoding parameters,
  • How to produce for and deliver to Apple’s iPod/iPhone/iPad,
  • How to configure H.264 video for optimum quality/playback smoothness on a range of computers
  • Which encoding tools produce the best quality H.264
  • How to encode to H.264 format using Apple Compressor, Adobe Media Encoder, Sorenson Squeeze, and Rhozet Carbon Coder.

Flash Delivery Track

Flash Delivery: Flexible Protocols and Custom Player Development

In this intensive half-day workshop, students will gain the information and tools needed to plan and deploy web video applications. First, they will learn how to deliver optimized, high quality content with the Flash Platform’s flexible delivery protocols. The pros and cons of progressive delivery, RTMP streaming, and the new adaptive streaming solution in Flash Player 10.1 will be covered, helping to choose the best delivery method for specific audiences. File format details, content preparation tools and workflows will be discussed.

Once students have a clear understanding of optimum delivery methods, we will outline the options for building custom media players. We’ll focus on the Open Source Media Framework, with an overview of its structure and ActionScript classes, along with hands-on examples to get started with the framework. Students will walk away with a basic custom player and an understanding of how to use the framework to build both simple no-code players and complex interactive players that leverage analytics, advertising, and social media APIs.


Flash Delivery: Flash Media Server Crash Course
Flash Media Server Flash Media Server Flash Media Live Encoder

Over 75% of web video today is delivered on the Flash Platform. Flash Media Server (FMS) is Adobe’s streaming server that is powering this content delivery. The latest version of FMS provides robust, scalable live and on-demand streaming, along with powerful features such as real-time interaction, Dynamic Streaming, DVR functionality, smart buffering and more.

Students in this ½ day course will gain a deeper understanding of how the server works, what it can do, and how to deploy streaming media applications that leverage its features. Students will install the Flash Media Development Server on their laptops, set up their first live broadcast, and even see how easy it is to create a custom 2-person videoconference.

Advanced students will learn how to integrate streaming and interaction into their applications, while beginners will leverage the tools and built-in services that ship with FMS, along with time-saving third-party tools, to learn about the server and how to get started streaming. Students will walk away with real hands-on experience with streaming on the Flash

About the instructors

Jan Ozer has produced and encoded video since the CD-ROM days (1992) and has taught courses in video and streaming production since 1994, most recently for the MCA-I and at Streaming Media Seminars in New York, San Jose and London, and for private organizations like Cisco, Lockheed and Johns Hopkins University.

Jan has written many authoritative articles on streaming technologies for outlets like StreamingMedia.com, Digital Content Producer, and EventDV. In January, 2006, Jan released two white papers through StreamingMedia.com, Choosing and Using the Optimal Video Codec, and Choosing and Using the Optimal Flash Codec. In 2007, he released Critical Skills for Streaming Producers, a mixed media training DVD with a mix of PDF, screencam and streaming video sample files.

Jan has written or co-authored 14 books on digital video related topics, including the Hands-On Guide to Flash Video: Web Video and Flash Media Server, with Stefan Richter. One Amazon reviewer commented “From lighting techniques, to what not to wear, to Flash Media Server, this book has it all. … the chapters on compression and bandwidth are excellent.” Another said “For videographers, this is your bible on how to capture video for Flash. For video editors, this is your bible on how to prepare and compress the files.”

Jan also shoots, edits and produces DVDs and streaming media for concerts, ballets and other events, produces training videos for local artisans, and screencam presentations for multiple organizations, including Roxio, ProDad, EventDV and ViewCast. Jan’s blog is streaminglearningcenter.com.


Lisa Larson-Kelley began her career in print design, but was soon lured to digital media by a little application called Flash 4. In addition to hands-on development projects, she enjoys writing and teaching, with a knack for breaking down complex concepts and making them accessible. She has worked with many video-centric start-ups as well as companies like Adobe, Microsoft and L’Oreal. She has authored whitepapers, tutorials and e-seminars for Adobe, editorials and features for StreamingMedia.com; and co-authored the book Flash Video for Professionals (Wiley/Sybex, 2007). An Adobe Community Professional, Lisa speaks at numerous industry conferences and user groups around the world, and is a founding member of the FlashCodersNY study group.

Lisa is currently consulting, teaching, and blogging about Flash video, web development and life (just outside) the big city on her blog, Flashconnections.com — and along with her husband Tom, is raising a healthy, happy daughter (who has an unnatural affinity for all things digital).

Thursday, May 21, 2009

Streaming Media East 2009: News, Views and Video Interviews

Streaming Media East was a huge success and came to a close with record attendance last week. I've featured news items related to the conference and exhibition for over a week now and did one more sweep to present a roundup of news, views and video interviews. I found a few more articles from last week and this week which are featured here with more videos from Beet.TV and a highlight reel from Dyn Inc. The videos from the conference sessions and from the Content Delivery Summit will be available soon on Streamingmedia.com and you can download the presentations here. In addition, Eric Schumacher-Rasmussen said today that Streamingmedia.com will be delivering more breaking news, in addition to the features, reviews, how-to articles, and analysis they've always offered. You can also subscribe to Featured News RSS feed here.


Streaming Media Podcast #28: Ooyala Updates Its Platform
May 21, 2009 - by Tim Siglin & Jose Castillo
Ooyala CTO Sean Knapp talks about the company's respect for other platforms, metrics, and a new player for Ooyala's online video platform.






Gotuit Unleashed » Want To Watch an Overview on Gotuit? Check Out This Video
By Patrick Donovan - May 20, 2009
Last week at the Streaming Media East 2009 show in NYC, we gave a 20 minute overview of the Gotuit Video Metadata Management System, and announced our latest customer - HISTORYTM, with Ice Road Truckers Video Mash-Ups. The good folks at Streaming Media just posted video from the event. For those of you not able to make it, you can watch our presentation here...


Telcos Outline Their Thoughts On How They Can Win In the CDN Market | The Business Of Online Video
By Dan Rayburn - May 19, 2009
At last week's Content Delivery Summit, I moderated a panel with speakers from Deutsche Telekom, Global Crossing, Level 3 and Tata Communications who discussed how over time, they believe they can dominate the CDN market. (video archives of the panel will be online shortly)...


Follow Me On Twitter: Real-Time Updates About The Online Video Industry | The Business Of Online Video
By Dan Rayburn - May 18, 2009
While I still think Twitter is one of the biggest wastes of time, starting today, I am going to use Twitter to send out real-time updates about the online video industry. One of the things I realized last week at the Streaming Media East show is that I have a lot of really great conversations with people about topics and trends that never make it onto my blog. Typically there is not enough to write a whole story around or I just don't have enough time to get to it. This is where Twitter comes in...

MLB.TV Expects To Do Away With Blackout Restrictions Sooner Than You Think | The Business Of Online Video
By Dan Rayburn - May 18, 2009
At last week's Streaming Media East show, we had many of the largest content owners in attendance and I got to spend a little bit of time with many of them hearing more details about their business. One of the many things I learned was that MLB expects to be able to resolve the online blackout restrictions for their MLB.TV service sooner than people may imagine...

Beet.TV: Big Global Expansion for Brightcove and Implementation on iPhone
By Andy Plesser - May 18, 2009

NEW YORK, NY -- Brightcove, the Boston-based video services company, has been enjoying annual 300 percent growth, global expansion, strong balance sheet and is hooking up with devices including Vudu. According to Brightcove CEO and Founder Jeremy Allaire, the company is providing integration onto the iPhone for shows including AMC's Mad Men, Saul Hansell of The New York Times reports. Brightcove is developing iPhone apps for dozens of customers, a company spokesperson told me. I interviewed Jeremy last week at the Streaming Media East conference for an update on developments at the company. We did not cover the iPhone developments...

Beet.TV: VMIX Powers Video on Post-Newsweek Sites, Los Angeles Times, others
By Andy Plesser - May 18, 2009

NEW YORK -- VMIX, the San Diego-based video services company, is powering a number of newspaper and local television station Web sites, including the Tribune newspapers. It has had a recent win with the Post-Newsweek television stations sites. At the Streaming Media East conference last week, I caught up with VMIX CEO Mike Glickenhaus. Mike explained the utility of his company's "white label" solution...

YouTube - Dyn Inc. at Streaming Media East - Highlight Reel
DynInc -

A quick recap of Dyn Inc's visit to New York City for the Streaming Media East Convention. For more information on what Dyn Inc. is up to visit http://dyn-inc.com.

Verizon FiOS can go with the flow
May 15, 2009 - By Sarah Reedy
Verizon's (
NYSE: VZ) big news this week clearly was its planned divestiture of 4.8 million access lines to Frontier Communications (NYSE: FTR), which if it closes will bring the FiOS network to 67% of Verizon's total local access territory. In addition to its expansion plans, however, the Tier 1 carrier also gave Streaming Media East conference attendees a bit more insight into what it plans to do with its FiOS TV network in the very near future...


Jan Ozer on Better Quality Streaming Video (Manifest Tech Blog)
Making Sense of Digital Media Technology by Douglas Dixon
Jan Ozer is a regular presenter at the Streaming Media East conference (see previous posts). This year he kicked off the week with a half-day seminar on Encoding H.264 Video for Streaming and Progressive Download, following up on his presentation last year on Comparing Video Codecs (see 2008 post), as also covered in his book on Critical Skills for Streaming Producers (see previous post).


















Then Ozer had some fun with his conference session on Tuesday, with a session of sage advice on Improving Your Video Quality for Streaming Production. His bottom line is that video "should look as good as photos shot with a still camera." With today's progressive video cameras and good production values you should be able to shoot great-looking video that compresses well and still looks good after streaming...

















Jan Ozer's agenda slides courtesy of
Streaming Learning Center