Showing posts with label Digitalsmiths. Show all posts
Showing posts with label Digitalsmiths. Show all posts

Sunday, January 24, 2010

Online Video Platform Summit: Measuring Success

For businesses, all roads lead to monetization, and there's no other tool more important than video analytics to capture how your video content is consumed on the web. While definitions vary on what is considered a "view" or an "impression" and no real standards currently exist, everyone recognizes the need for real-time data to measure and maximize the ROI of their online efforts. In this session from the Online Video Platform Summit, the CEOs of four leading analytics and video technology companies, Tubemogul, DigitalSmiths, Visible Measures and Accordent, discuss how video metrics help video publishers better understand audience behavior and the performance and reach of a viral video, social marketing campaign, online video ad, corporate training video or other content, and how it drives productivity and revenue.


Measuring Success
Wednesday, November 18, 2009 3:00 PM PST

Description: Without solid, performance-based metrics, there's no way to measure the success and ROI of your video content. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Panelists in this Online Video Platform Summit session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.

Moderator: Jan Ozer, Principal, Doceo Publishing
Mike Newman, CEO, Accordent Technologies
Brian Shin, Founder & CEO, Visible Measures
Ben Weinberger, CEO, Digitalsmiths
Brett Wilson, Co-Founder and CEO, TubeMogul

In regards to the future of video analytics, Brian Shin noted a tremendous shift in the analytics space in general. He said,
"I think that the integration of analytics into everything that we do, the concept of web analytics will go away and I think you'll have just a unified analytic platform that's just tracking events."
Mike Newman noted that for his enterprise customers it's about business intelligence. There are always "bean counters" and finance managers that want to see objective data, metrics, tracking and discipline.
"Interestingly, the evolution we have seen is from starting with, "We want to create content" to "How are going to define success and how are we going to measure success?" and without those things in place we're not even going to start."

Ben Weinberger outlined the five things that you need to know about your target viewer to effectively monetize video. He maintained that you don't need to know who they are since that information is too specific and overwhelming. He expanded on these key points:
"What you do need to know is (1) what group they belong to, the basic demographic information (2) what is the viewing behavior of that group (3) when they are viewing, what is the appetite for consuming advertising (4) what platform are they on, since you're going to optimize the viewing experience for them (5) if you have all that information, what bucket are you putting them in, in the traditional ad sense. So that they're effectively being targeted with the right kind of ads."
Brett Wilson noted that,"the hardest part of online video is getting your video watched," and that approximately 50% of all the videos on YouTube have under 500 views and there's only .33% that have over 1 million views. He cited a Tubemogul research study that looked at how much a typical online video is watched, which found that most viewers click away from the video after the first minute.
"I think one thing we'd all agree on is that a metric we would all like to see become more standard is viewed minutes. So right along side a view you'd see how long they actually watched."
A few key take-aways from the panel were, that not all video campaigns are the same so figure out the specific ROI each of your campaigns, focus on reach rather than views and don't assume you've isolated the key metric. Key data can come from somewhere you weren't even trying to measure.

Related @ovpsummit Tweets:

OVP Summit analytics panel session, "Measuring Success" with @visiblemeasures @DsmithsBen @tubemogul @Accordent_Tech#ovps093:12 PM Nov 18th, 2009 from web


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Saturday, December 5, 2009

Streaming Media West 2009 Red Carpet Interview - Ben Weinberger, Digitalsmiths on the Importance of Metadata

In this Streaming Media West 2009 Red Carpet interview Peter Cervieri talks with Ben Weinberger, CEO and Co-founder of Digitalsmiths, the leading indexing and analysis company that creates advanced time-based metadata and publishing solutions for clients like Warner Bros., Telepictures and TMZ.com. Ben also spoke at the Online Video Platform Summit on the Analytics Panel - Measuring Success about how do you collect all of your audience data and metrics, what do you with it and how do you effectively monetize your video.

Digitalsmiths just announced yesterday, the newest version of its flagship product, VideoSense® 2.5. The new version adds enhanced video intelligence and monetization tools including: direct asset upload, advanced clip creation, YouTube integration and a new reporting dashboard for analytics. Digitalsmiths focuses exclusively on Tier 1 content (TV Shows, movies and sports for Hollywood studios, broadcasters, distributors and publishers) using a variety of computer vision, speech algorithm, facial recognition, scene classification and object identification to build a unique and deep metadata framework.

Digitalsmiths was founded while Ben was still in college at Southern Illinois University and was originally a Web design company. In 2002, they began indexing TV show content for TV studio clients, for example, reporting on how things like how many times Kramer mentioned Cuban cigars on "Seinfeld" or where certain scenes took place, at Jerry's apartment or the diner. In 2005, the company began developing a system for automated analysis of time-based metadata which became VideoSense. Their technology was developed by a team that Co-founder and CTO Matt Berry assembled comprising of computer vision scientists out of places like NASA, the FBI, academia and Fortune 500 companies.


Ben offers this advise to media companies and publishers to better measure success:
"You need to come at the publishing process from a holistic approach of, it's not just broadband and it's broadband as a separate business, it's an integrated digital media workflow that you absolutely have to have data. If you don't have data, you're publishing a dumb asset. Your asset is at a a disadvantage compared to every other asset that we're involved with. So put all the data around it, look at ways to generate revenue today and tomorrow that you're going to usethat asset. And once you make a blue print of that asset you can use it over and over again. You don't have to reinvent the wheel."

How VideoSense® 2.5 works

Digitalsmiths’ suite of visual interpretation tools processes each frame of video using proprietary algorithms such as facial recognition, scene classification and object identification to build a unique metadata framework – or MetaFrame – of informed video tags. Specific time-based metatags are assigned across a rich set of variables that go beyond common descriptors like name and date with criteria related to each frame (people, places, objects, dialogue, subject matter) or critical commercial matters such as rights management (geography, music issues, content sharing permissions, licensing concerns). This provides content owners powerful analytics, reporting and search capabilities bundled with publishing tools for direct revenue through syndication and ad targeting and audience building.
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Monday, November 16, 2009

Online Video Platform Summit Analytics Panel - Measuring Success

Without solid, performance-based metrics, there's no way to measure the success and ROI of your video content. The ability to measure video traffic beyond "views"-including audience dropoff, what sites and search terms are referring viewers, and audience geography-offers content publishers deeper insight into both the viewing habits of their audience and the extent of their video's reach. Panelists in this Online Video Platform Summit session will demonstrate video metrics in action and talk about what to measure, how to measure it, and how to turn those measurements into actionable business intelligence.

Measuring Success
Wednesday, November 18, 2009 3:00 PM PST

Moderator
Jan Ozer
Principal
Doceo Publishing

Jan Ozer is a digital video expert and frequent contributor to Information Today, Inc.’s magazines, including Streaming Media and EventDV. Jan is the owner of Doceo Publishing, and has written more than 10 books related to the video world and is considered an expert in the field of video and compression techniques. In 1995, Jan published his first book, Video Compression for Multimedia with Academic Press, followed by Publishing Digital Video in 1997 for the same publisher. Since then, Jan has taught video production seminars in the U.S. and abroad, both on a private consulting basis and for various academic institutions, most recently the University of Wisconsin. Jan continues to write for PC Magazine, EventDV, and Streaming Media, and has published an additional eight books for Peachpit Press and PC Magazine Guide to Digital Video, published by John Wiley. Ozer's most recent instructional title is Critical Skills for Streaming Producers, published with Streaming Media, and is a mixed media tutorial, delivered in PDF format on DVD. If you're looking for more current articles from Jan Ozer, check out Streaming Learning Center.com.

Speakers

As co-founder and CEO of Accordent Technologies, Mike Newman has led the company’s growth and development from a start-up software company to an enterprise internet communications solutions provider with thousands of tier-1 enterprise, education and government clients worldwide. Mike is a frequent speaker at industry trade shows and conferences and is widely respected in the streaming industry for his expertise in webcasting technologies and business models.

Brian Shin
Founder & CEO
Visible Measures

Brian Shin is the founder and CEO of Visible Measures. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); and The Cambridge Intelligence Agency, a Web-based e-mail response management solution provider that was acquired by marketing services company MSGi. Brian also co-founded technology strategy consulting firm Infraweb, Inc., where he served as President, and was an early member of the team at Allaire Corp. which went public in 1999 and was subsequently acquired by Macromedia.

Brian enjoys trying new foods with his wife, occassionally updates Twitter and his blog, holds an undergraduate degree from Tufts University, and earned an MBA from the MIT Sloan School of Management as part of the dual-degree Harvard-MIT Biomedical Enterprise Program.

Ben Weinberger
CEO & Co-Founder
Digitalsmiths

Ben Weinberger co-founded Digitalsmiths on a single premise—the internet would revolutionize the movie, television and entertainment industry, driving a new level of innovation that would forever change consumer behavior. This pioneering approach has helped the company transform an idea into a reality and a vision into a thriving and fast-growing business. The company’s flagship product, Digitalsmiths VideoSense, the industry’s leading studio-grade, video monetization solution, has propelled Digitalsmiths to the forefront of multi-screen metadata management, media analysis and digital content publishing technologies. Ben graduated with honors from Southern Illinois University, and serves on its board of directors for the Honors Program. He also serves as a member of the Digitalsmiths’ board of directors.

Brett Wilson
Co-Founder & CEO
TubeMogul

Brett Wilson leads the strategic direction for TubeMogul. He spent the first 3 years of his career as a consultant for Accenture. Next, he founded and led YouCanSave.com, a profitable ecommerce company that obtained over $69 million in revenue and was successfully acquired. He is also married and has two beautiful children. Brett received his M.B.A. from UC Berkeley.

Follow OVP Summit (ovpsummit) on Twitter
hashtag #ovps09
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Sunday, August 30, 2009

Coming Soon to Klessblog, CEO Conversations

It's been a busy summer which kept me running and offline frequently and probably the busiest I've been at my corporate day job in years. But I'm happy to report it's been quite an adventure. I've had the opportunity to meet many new people along the way, make new friends and interview CEOs, Co-founders, marketing directors, product managers and thought leaders who help shape the future of online video and social media. As I approach the two year mark of Larry Kless' Weblog, with close to 400 blog posts and counting, I want to acknowledge and thank everyone who took the time to reach out to me, contribute news and information, arrange conference calls, send me emails and press releases and most importantly help educate me on the value they bring to the online video space so that I can share those conversations with the readers of this blog.

I mentioned a few months ago,
"What I love about writing this blog is that I get to meet new people and learn all about their companies, the products and services they offer and their technology innovations that help shape the online video industry."
But with the daily demands of my professional and personal life it's been a challenge to publish many of the interviews I've conducted over the last few months in a timely manner. I find myself echoing the same words from that previous post to say, I have a number of blog posts I'm working on I wanted to take a moment to let you all know what's upcoming on this blog.

Coming in September: CEO Conversations
While this isn't a new feature, I'll be giving it some focus with a title much like Pete Wylie and Tim Street have done on their blogs when they interview online video leaders. Here's some of the people who I've had the pleasure of speaking with whom I will profile in the coming weeks.
Not to mention
Additional interviews and conversations I've had with other online video leaders and companies, that have yet to be published:
  • Adap.tv - talks about the upgraded OneSource 2.0 ad management platform
  • Channels.com - CEO Sean Doherty discusses his RSS video site which launched last September '08
  • The Feedroom - Matt DeLoca, SVP of Sales discusses the rapid adoption they are seeing at the corporate level for online video advertising and communications and updates The Feedroom's web site and business focus
  • WonderHowTo - a conversation with CEO Stephen Chao about his how-to video site
There's a whole lot more that I'll be publishing on this blog. With the Online Video Platform Summit and Streaming Media West now just a few months away you can bet that I'll be promoting those events as well. I also want thank Eric Schumacher-Rasmussen, Dan Rayburn and Joel Unickow at Streamingmedia.com and my good friend Mark Robertson, Founder of ReelSEO who have been great supporters and have given me the opportunity to extend my reach beyond this blog.
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