Ooyala Adds YouTube Video Management Tool to Backlot (Demo from Streaming Media East #smeast10)

A few weeks ago, at Streaming Media East in New York City, Bismarck Lepe, Ooyala Co-Founder and President of Products, demonstrated the new YouTube video management functionality within their Backlot video platform. Ooyala tapped into the YouTube APIs to give publishers the ability to search and discover YouTube video directly from Ooyala's Backlot interface and deliver them within the Ooyala player. This feature was unveiled in April 2010, free to all publishers until today (5/31/10).

What that means is that any publisher can now easily manage and publish any content from YouTube within an Ooyala player. It's easy to add content from YouTube, from the "Add New Content" menu within Backlot. You can either enter the URL for a single YouTube video or import multiple YouTube videos. The YouTube videos have access to the same Backlot functionality as videos uploaded directly to your account, including analytics, player branding, and set syndication rules.

Ooyala is targeting the video bloggers and newpapers sites that are creating a lot of text-based content but may not have a lot of video content. They noticed that a lot of their publishers were using YouTube videos to complement their content, which was no surprise to Ooyala as Lepe noted, "We all know video increases overall engagement."



In a blog post announcing the new feature, "The World's Videos at Your Fingertips" Lepe said:

"This will be great for any publisher looking to add rich media to a primarily text-based article. For example, if you're writing a story on electric cars and you'd like to include images or videos on the EV-1, GM's early 90s foray into the electric car business, you will easily be able to search, find and embed the video directly from Backlot."

Lepe further explained:

"We had noticed this behavior, but it wasn't until one of our publishers asked us to help them with their YouTube workflow that we decided to do something about it. By leveraging the YouTube APIs, we've added the ability to search and discover YouTube videos directly from Backlot and then deliver the videos in the Ooyala player. Because the video is hosted and delivered by YouTube, but in our player, videos are added to Backlot in seconds and the sophisticated management, syndication and analytics tools that you use every single day are supported for the YouTube videos."

He illustrated this by showing how Business Insider used Lady Gaga's video "Bad Romance" within the Ooyala player for their article,  Lady Gaga's Bad Romance Will Be YouTube's First Video To 200 Million Views.

As you can see below, I actually tried Ooyala's YouTube Video Management Tool myself using my Backlot account. It was easy to find my own YouTube video of Bismarck using the URL and display it within the Ooyala player:



The YouTube Management tool is one of 10 new products enhancements that Ooyala has launched in the last month, which are outlined by in an Ooyala blog post by Alex Holub: Product Enhancements 2019-05-29.

About Ooyala
Ooyala is the leader in online video technology, analytics and monetization. Ooyala's comprehensive online video platform gives content owners the deep insights that drive stronger viewer engagement and greater revenue from video content. Ooyala serves hundreds of global media companies and marketers including Telegraph Media Group, Fremantle Media, Dell, General Mills, Vans, Endemol, Vice Magazine, The Glam Network and Electronic Arts.

Brightcove and FreeWheel Launch HTML5 Video Advertising Solution for the iPad at Streaming Media East #smeast10

This past month at Streaming Media East in New York City, Brightcove announced a partnership with video ad management and monetization company FreeWheel to bring the first HTML5 video advertising solution for the Apple iPad, iPhone and iPod Touch. The new solution combines Brightcove's support for HTML5 video, including intelligent device detection, playlist rendering and playback of H.264 encoded video content, with FreeWheel's Monetization Rights Management (MRM) product to automatically push of HTML5-compatible, contextual advertising content into the Brightcove player experience.

I spoke with Jeff Whatcott, SVP of Marketing at Brightcove, who demonstrated the new HTML5 video advertising solution, available to Brightcove and FreeWheel customers in June 2010. Whatcott expanded on the new offerings announced at Streaming Media East in a post on Brightcove blog, "Solving the Online Video Monetization Puzzle," which also included expanded support for VAST 2.0 and VPAID IAB advertising standards. He summed up these product innovations and ongoing investments as important pieces to a broader monetization puzzle, which involves questions of strategy, content and audience.



In an article on USAToday, "Apple-Adobe Flash feud helps video solutions companies," Whatcott noted that the video format war has been "really great for business," and has pushed companies like his to innovate solutions for the iPad. He added that, "our customers want their sites to be seen by everyone now, not later."

Brightcove Chairman and CEO Jeremy Allaire said in a press release announcing the new solution and partnership with FreeWheel:

"While we have seen tremendous interest from our customers in rolling out HTML5 video experiences, the ability to effectively monetize the content has been hurdle for early adopters. Together with FreeWheel, we are committed to helping these customers extend their ad-supported strategies to every screen and capitalize on the fast-growing audiences using HTML5 devices."

Doug Knopper, co-founder and co-CEO of FreeWheel added:

"It's clear that HTML5 will become a pervasive standard for Web video and we are excited to partner with companies like Brightcove to bring this advertising solution to our clients."

Brightcove's online video platform is used by major publishers like The New York Times, the Discovery Channel, A&E and Sony Pictures, and offers publishers a way to publish video across the web, mobile and connected TV platforms. FreeWheel's clients include Turner Broadcasting (TBS, CNN, TNT), the Discovery Channel, Major League Baseball and CBS.

Both companies are privately held and each recently raised new rounds of funding in April 2010. FreeWheel raised $16.8 million from Disney’s Steamboat Ventures, and existing investors, Turner Broadcasting System, Battery Ventures, and Foundation Capital bringing the company’s total funding close to $30 million. Brightcove raised $12 million in a fourth round of funding bringing their total funding to more than $100 million, and according to PaidContent.org has been talking about an IPO as soon as next year.


About Brightcove
Brightcove is a cloud-based online video platform. Media companies, businesses and organizations worldwide use Brightcove to publish and distribute video on the Web. Founded in 2004, Brightcove has offices across North America, Europe and Asia and customers in 42 countries. For more information, visit http://www.brightcove.com.

About FreeWheel
FreeWheel offers the most formidable system for digital video ad management and monetization. Built from the ground up by a handful of former DoubleClick executives, FreeWheel's solution-set has already armed companies like Turner Broadcasting System, Warner Brothers, CBS, VEVO, Discovery Communications, and others with the tools and services necessary to make more money from their video content. For more information, please visit: http://www.freewheel.tv/. Follow the company on Twitter @FreeWheeldotTV.

Also, see Beet.TV's interview with Jeff Whatcott from Streaming Media East here: Brightcove and FreeWheel to Enable Video Advertising on the Apple iPad

Jeffrey Hayzlett, Kodak CMO at Streaming Media East 2010, "How Video and Social Media Helped Kodak Get Its Mojo Back"

I caught up Jeffrey Hayzlett, two weeks before his departure as Eastman Kodak Company's energetic and boisterous, celebrity CMO (Chief Marketing Officer), at Streaming Media East 2010, where gave an opening keynote address. He discussed Kodak's innovation in video with it's popular pocket cameras and why companies should engage in social media and video. In his role at Kodak, he helped Eastman Kodak Company get its mojo back by using streaming media, video technology and emotional technology to connect with its customers. Hayzlett had joined Kodak in 2006 and has ran all their marketing efforts since 2009. He launched a social media team with the roles of Chief Listener and Chief Blogger, and also landed the company a starring role on NBC's Celebrity Apprentice.

Hayzlett says that in today's media landscape, it's vitally important to be where your customers are and that's why Kodak has immersed itself in social media - to engage in a two-way conversation with customers. Kodak's social media activity includes a Facebook page, four blogs, free podcasts on iTunes, videos on YouTube ad Kodak.com and very active participation on Twitter. The company turned to the wisdom of the crowd for a Twitter contest to help name their latest pocket video camera, the new PlaySport. Kodak has produced two guides with Social Media Tips and Mobile Marketing Tips to share their experiences of how social media helped grow their business, available for free at kodak.com/go/followus.



Hayzlett kicked off Streaming Media East a few weeks ago, with a spirited presentation on how social media has redefined Kodak's tactics of product development and customer engagement, and built communities around their brand. It's no longer just eyeballs and ears, but now it's the hearts and minds.

Hayzlett says:

"These conversation go on with you or without you. So you want to engage, educate, excite people and they become evangelists, or Kodak ambassadors is what we call them. That's what we call the "4 E's" So, it's very important for businesses or individuals, but especially for businesses to get out there and engage with their communities."

How do companies get started in social media?

In their Social Media Tips guide, Kodak advises that before you jump in think about some basic questions:

• Why do I want to participate in social media?
• How can social media improve my business?
• How will social media be incorporated into my overall customer experience?

A checklist of social network profiles should include Facebook, Twitter, YouTube. Download TweetDeck and Seesmic to monitor your social media streams, listen and add value to the conversations that are going on. Kodak believes that on some some level all companies are publishers. "Content Creation, Distribution, Engagement, and Measures should be key areas of focus."

Why Video?

According to Hayzlett:

"If I picture is worth a thousand words, then video is worth ten thousand words... People are very visual in terms of their activity, so they want to see things, and when they can see with their own eyes as they say, they believe it more. So we think video is a big important part of that."

Coincidentally, this interview was recorded with a Kodak Zi8 pocket video camera that has a built-in microphone jack, which the idea as Hayzlett points out, also came from Twitter:

"For the older Zi6, which lacked a microphone jack, we saw a Tweet that said we should add it.We did add it and the product is outselling the competition 10:1, and the competitor's newer product is lacking the microphone jack."

Hayzlett says that capturing that rare "Kodak Moment" and "Keep it Forever" is as simple push of the button. It doesn't have to be a Hollywood production either, as he emphasizes, you can make mistakes and start over. Nobody cares, just get the content out there, that's the most important thing. Hayzlett says that you'll see more and more technology shoved into the Kodak pocket cameras.

Two days after my interview with him at Streaming Media East, he announced his resignation as Kodak's CMO, on May 14th 2010 , to pursue personal projects. His new book, "Mirror Test: Is Your Business Really Breathing," is climbing the best seller list and is demanding more and more of his time along with a packed speaking event schedule. He's working on a second book with "Mirror Test" co-author Tim Eber, and headed next to New York City, to start his next chapter.

He had this to say about leaving Kodak:

"Everybody knows I've been on borrowed time. The average tenure of a CMO is 18 months. It's because of my love of Kodak I've stayed as long as I have. We have our mojo back. We've certainly raised the profile of the company."

Yesterday was his last day at Kodak, and he wrote this on Twitter:
Ever had one of those days when you are sad but happy at the same time? Got one today. :)about 17 hours ago via txt@eeUS rt yes... leaving Kodak. My last day. Time to go to the big city and start a new chapter. :)about 16 hours ago via web in reply to eeUS

Look for him sometime soon on television, or join his army of Twitter followers at @JeffreyHayzlett or at http://hayzlett.com/

Congratulations Jeffrey Hayzlett!

Related:

• "The Mirror Test" | hayzlett
• Q&A: Kodak CMO Jeffrey Hayzlett
• How Kodak's Jeff Hayzlett Put the Chief in Chief Marketing Officer | Fast Company
• 2nd UPDATE: Kodak Marketing Chief Hayzlett Resigns - WSJ.com
• Jeffrey Hayzlett, Kodak marketing chief, is resigning | democratandchronicle.com | Democrat and Chronicle
• Kodak CMO Resigns, Known for Digital Savvy - ClickZ
• Kodak CMO Jeffrey W. Hayzlett Resigns to Pursue Personal Projects - MarketWatch

Update 6/4/2010: See Jeffrey Hayzlett’s last on-camera interview before announcing his departure from Kodak at Streaming Media East - Marketers Are Like Farmers - ScribeMedia.org

Choosing an Online Video Platform, A Case Study and Twitter Conversation with @JustinEdmead of TDot TV

Justin Edmead launched TDot TV several years ago as a lifestyle and entertainment site in the Toronto area. He's a 12 year IT Professional/Web Developer who's had a similar journey as most high tech software engineers/entrepreneurs with a career that has spanned several sectors including education, consumer goods, government, and Entertainment. I met Justin through Twitter and we've exchanged a number of messages around the video industry and Online Video Platforms (OVPs). Recently, we had an interesting conversation on Twitter about his exhausting process of selecting an OVP to power the video on his lifestyle video destination site. Justin wanted to replace the platform he built on his own with a scalable hosted video solution. He ultimately selected Brightcove and explained his rationale in a series of 140 character messages which we exchanged over the course of a few hours. Justin sent me a Tweet a few days prior to that, saying he was close to completing his process of selecting an OVP which started with searching VidCompare, the online video platform comparison site.

There are over 80+ OVPs that are tracked by VidCompare and each one offers great value to the many customers both large and small. This post is not an endorsement of any one platform over another. It is presented as case study of a publisher who went through the process of comparing and selecting an OVP that was the right fit for his video portal. Justin learned a lot in the process and openly shared his findings with me and the Twitterverse through our open conversation.

The OVP space continues to evolve with new providers coming into the market and others falling out. Each have expanded their offerings, pricing packages and capabilities, and we'll see more innovation as well as consolidation throughout the year. In a recent interview with Fierce Online Video, Ooyala CEO Jay Fulcher forecasted that half of the OVPs will be out of business by the end of the year.

According to VidCompare, an Online Video Platform Provider (OVPP) is:

"typically a SaaS (software as a service) solution providing end-to-end tools to manage, publish and measure online video content for both on-demand and live delivery. Typical components of an OVPP include video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers/networks. Most OVPPs offer scalable product packages for both self-serve SMB publishers up to large media companies."

Following our exchange, I asked Justin to provide a little background on how he got started in online video to help give our Twitter interview some context. Here's what he shared:

"In the Summer of 2003 a friend introduced me to the idea of putting video online. It wasn't previously on my mind at that time but I definitely saw the possibilities. It is at this time that I started giving thought to launching my own media company based exclusively on online video. Up until this point my dream was to develop a piece of software and have a million people buy it, so I was a little hesitant about engaging & managing human resources. 

I took all of 2004 to think through the concept for TDot TV and whether or not it was something I wanted to pursue. The concept behind online video was so compelling that the idea wouldn't leave me. I took this as a sign that this was an opportunity I had no choice but to take. I also realized that my expertise in technology would enable me to enter into the online video business faster and at a lower cost than others. Mind you, at this time there really wasn't an Online Video industry to speak of so I developed our first video player myself. Our first team was assembled in the Fall of 2005 and TDot TV's first segment appeared online in the Summer of 2006. Since then our recognition and reputation in Canada's largest media market (Toronto) has grown rapidly.  

I am considered one of the pioneers in the Greater Toronto Area (and perhaps Canada) in using online video for the delivery of local entertainment & lifestyle programming. We were seriously courted by a much bigger media company prior to the recession of 2008, and are now being courted by a large Canadian publication for a content partnership. We have established relationships with the biggest Publicists and Public Relations firms in Toronto and are regularly sought out as the "online component" of their promotion/PR strategies. This growth has necessitated improvements to, and the streamlining of our video content management process. We have been performing manual content updates which are labor intensive and have had an impact on productivity. I scoured the Online Video Platform industry for a solution and settled on Brightcove."

Here's the actual Twitter stream of our conversation from several weeks ago:


JustinEdmead @klessblog You crossed my mind earlier - several Online Video Platform Vendors asked me for feedback as to why I chose @Brightcove #OVP8:29 PM Apr 3rd via TweetDeck in reply to klessblog

JustinEdmead @klessblog The path to @Brightcove was quite interesting. I started surveying the OVP landscape at @VidCompare and came up with a list.8:52 PM Apr 3rd via TweetDeck in reply to klessblog

JustinEdmead @klessblog Of the 80+ OVP listed on @VidCompare , I short listed the following: Kaltura, Fliqz, Delve, Twistage, Oooyala, Brightcove & VMIX8:54 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead How did you decide your short list of #OVP providers? What were the key features you were looking for in an OVP?8:55 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead@klessblog Let me back-up a step: Before the short list I had to get a good understanding of what our needs were in an OVP tool. #OVP8:55 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead Of course, needs assessment is key to help clarifying your goals. #OVP8:57 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead @klessblog Top of our list was the following: streamline our video management process, auto generated thumbnails, social media integration..8:57 PM Apr 3rd via TweetDeck in reply to klessblog

JustinEdmead @klessblog ....monetization tools such as pre-roll, dynamic playlists, the opportunity to white label the player, tagging, permalinks etc.8:59 PM Apr 3rd via TweetDeck in reply to klessblog

JustinEdmead @klessblog A current site deficiency is that we could never provide PR folks with a link directly to their story - cost us traffic9:01 PM Apr 3rd via TweetDeck in reply to klessblog


klessblog @JustinEdmead In your business, PR traffic is key and something you needed to fix. Make it easier for them to find/share your content. #OVP9:04 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead @klessblog After the needs assessment phase, I started looking at various Vendor packages and organizing product demos and trials. #OVP9:03 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead How about ease of use? Do you have an IT group to help with integration?9:01 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog I am the IT group! lol I'm a 12 year IT Professional so I evaluated the ease of integration and other technical details myself.9:06 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog Testing driving the tools was important because after all of the sales spin it allows you to really dig deep.9:07 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Test driving the #OVP is smart. They all offer free trials.9:05 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead @klessblog One of the key questions was "Is the tool I'm demoing reflective of the package I'm considering?" - the old bait & switch :)9:08 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Gr8! You really do need to get beyond the sales spin. How did others in your group play into the decision making process? #OVP9:09 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Involving my VP Marketing in the selection process was key. I'm the Technologist and she's the marketing/branding expert9:13 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog The branding opportunities provided by the tools such as logo overlays were essential requirements for her. #OVP9:14 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog Speaking of sales spin - one Sales Rep described embed code as "syndication" - He's technically not wrong but a stretch! #OVP9:15 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead Interesting point about embed codes, they enable syndication. #OVP :)9:18 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead @klessblog In the final analysis Brightcove was giving us most of what we were looking for at the best price & they're an industry leader.9:18 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog One Vendor required us to get into a higher end package to get HD. Another wanted you to go higher end to get playlists. #OVP9:19 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Are you mainly publishing video on online? Or did you look at mobile, HTML5 or iPad?9:19 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead Great question RT @klessblog: @JustinEdmead Are you mainly publishing video on online? Or did you look at mobile, HTML5 or iPad?9:20 PM Apr 3rd via TweetDeck

JustinEdmead @klessblog We publish mainly online but we are looking at mobile video delivery as well - Brightcove has an iPhone SDK9:21 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog For us to take any Online Video Platform seriously they'd better either have an HTML 5 video solution ready or in the works9:23 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog Brightcove and Kaltura have showed true leadership by bringing HTML 5 solutions to the market quickly. #OVP9:24 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Sounds like the whole #OVP selection process was very educational. How did you weed out the other ones?9:24 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog The weeding out process started with cost - Vendors not within our budget were eliminated quickly. One conversation or email.9:25 PM Apr 3rd via TweetDeck in reply to klessblog


klessblog @JustinEdmead I agree, with the release of the iPad today, all#OVP providers should offer a HTML5 solution. 10 Mil may be sold in 2010.9:26 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead RT @klessblog: I agree, with the release of the iPad today, all #OVP providers should offer a HTML5 solution. 10 Mil may be sold in 2010.9:27 PM Apr 3rd via TweetDeck
JustinEdmead @klessblog Weeding out got much harder after dealing with cost. This is where evaluating the trial version was worth the time & effort.9:28 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead How many #OVP providers did you have left after eliminating the ones outside your budget?9:30 PM Apr 3rd via TweetDeck in reply to JustinEdmead

klessblog RT @JustinEdmead: @klessblog Brightcove and Kaltura have showed true leadership by bringing HTML 5 solutions to the market quickly. #OVP9:31 PM Apr 3rd via TweetDeck
JustinEdmead @klessblog After eliminating based on budget, he came down to four Vendors: Kaltura, Brightcove, Delve and Fliqz9:34 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog I should also add that another key criteria was a clear and easy migrating path between packages. #OVP9:35 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead A migration path for scaling your operation is definitely a key criteria. #OVP9:37 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead @klessblog Kaltura wanted a sizeable professional service fee for Ad Network integration with their platform.9:38 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog Delve's package structure provides HD capabilities at a higher price point than Brightcove Express.9:40 PM Apr 3rd via TweetDeck in reply to klessblog

JustinEdmead @klessblog Fliqz won't give you playlist functionality until around the $500/month mark9:41 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead Interesting that each of those 3 #OVP required you to pay more for those features.9:44 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Agreed. Their pricing structures in relation to they're market position made my choice of @Brightcove fairly easy. #OVP9:46 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog I think @Brightcove's introduction of the Express packages was game changing and the other Vendors have been napping. :)9:47 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Did you read the Forrester Wave #OVP report to help you with your decision on those 4 OVPs?http://bit.ly/cm8uNq9:45 PM Apr 3rd via TweetDeck
JustinEdmead @klessblog I did read the @forrester #OVP report as a research input. I asked the Delve Sales Rep why they weren't in there9:50 PM Apr 3rd via TweetDeck in reply to klessblog
JustinEdmead @klessblog The other Vendors thought they were giving me a great deal by offering to price match. Not satisfactory as Non Market Leaders.9:52 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Agreed. It was a smart move for @Brightcove to release Express. They responded to customer demand for a starter package. #OVP9:49 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Brightcove gives me peace of mind that as shifts in the Online Video industry occur they'll be prepared & ready. Not only cost9:53 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Cool, several #OVP providers made the report available for free. @newteevee criticized it here.http://bit.ly/1j49uP9:51 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Thanks for the link - Delve criticized the report too - suggesting to me that those Vendors paid their way into the report! :)9:55 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead We'll definitely see more shifts in the #OVP market. As the IT dept. , peace of mind is key to your success. Not just cost.9:58 PM Apr 3rd via TweetDeck in reply to JustinEdmead
 JustinEdmead @klessblog I'm blown away by this convo with you! 4+ years ago there was no #OVP industry & I built my own video player myself! #Veteran9:58 PM Apr 3rd via TweetDeck in reply to klessblog
 klessblog @JustinEdmead I know what you mean, the #OVP industry was just one comapny 4+ years ago. Now we can buy vs. build.10:00 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead RT @klessblog: @JustinEdmead I know what you mean, the #OVP industry was just one company 4+ years ago. Now we can buy vs. build.10:02 PM Apr 3rd via TweetDeck
klessblog @JustinEdmead There were other video companies 4+ years ago but primarily for enterprise streaming. Most have fallen by the wayside. #OVP10:03 PM Apr 3rd via TweetDeck in reply to JustinEdmead
klessblog @JustinEdmead I'm surprised no one from @Brightcove has RT this convo. Great case study for their platform. ;)10:05 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog lol - I'm sure Brightcove will be doing some retweets in the days to come! :)10:07 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead I noticed Ooyala wasn't in your top four #OVP list. How did they stack up against the rest?10:08 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Ooyala is a best of breed tool as well but it looks like they don't have any offerings for the lower end of the market. #OVP10:11 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead I agree that Ooyala is a best of breed #OVP and also that they don't have a low cost package. Indie starter is $500/mo. #OVP10:16 PM Apr 3rd via TweetDeck in reply to JustinEdmead
klessblog @JustinEdmead How important is video SEO to your video initiatives? Was that a criteria in your #OVP search?10:11 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Video SEO was a consideration though not a principle one. We hope that features like permalink will go a long way towards SEO10:20 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead There's a lot you can do with video SEO. @Brightcove has a white paper that may help.http://bit.ly/bE8b0n #OVP10:22 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Our website is being rebuilt on @drupal, so Brightcove could hook into the CMS to take advantage of some of Drupal's SEO features10:22 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Great, there are a gazillion SEO modules for @Drupal. #OVP10:25 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead @klessblog Thanks for the tip! Now that the purchase decision has been made I'm ramping up on all the white papers I can find. :)10:24 PM Apr 3rd via TweetDeck in reply to klessblog
klessblog @JustinEdmead Quick plug for @reelseo as a great resource for video seo, marketing, #OVP news #onlinevideo tips, tricks, trends, and more.10:28 PM Apr 3rd via TweetDeck in reply to JustinEdmead

klessblog @JustinEdmead Plus I post articles on @reelseo too! Got one up there now on the latest #OVP news! :)10:30 PM Apr 3rd via TweetDeck in reply to JustinEdmead

JustinEdmead RT @klessblog: @JustinEdmead Plus I post articles on @reelseo too! Got one up there now on the latest #OVP news! :)10:31 PM Apr 3rd via TweetDeck

JustinEdmead @klessblog Thanks for the links - this is exactly why I had to#FF you! :)10:32 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead Thanks! It's been great to chat with you. Would love to turn this into a blog post about choosing an#OVP. Could we follow up?10:34 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead @klessblog Absolutely! It would be great to share my experience with others.10:36 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead Awesome! My thoughts exactly. I'll ping you so we can break out of the 140 character limit. It's been fun! :)#OVP10:40 PM Apr 3rd via TweetDeck in reply to JustinEdmead
JustinEdmead@klessblog Sounds good - good night!10:46 PM Apr 3rd via TweetDeck in reply to klessblog

klessblog @JustinEdmead Thanks, It's beena real pleasure! Good night to you too. :)10:49 PM Apr 3rd via TweetDeck in reply to JustinEdmead

Following this conversation, we heard from Ooyala..

klessblog @JustinEdmead Ooyala's self-serve platform has usage based pricing. Only pay for the video that is consumed. Sign up @ ooyala.com3:56 PM Apr 4th via web in reply to klessblogOoyala also followed up with this announcement which announced scalable pricing packages:
New Ooyala Blog Post: Simplified Pricing and Platform Enhancements http://bit.ly/axhQxG