Introducing Streaming Media TV

Today, Streamingmedia.com launched their new portal for original video content, Streaming Media TV, featuring the first episodes of two new shows: Bandwidth Bastards, a weekly collection of commentary and news analysis from Nico McLane and A.M. Arno, and Jan Ozer's Peer Review, which will analyze how top video sites are doing in production categories such as background, lighting and exposure, audio, editing, and encoding. Since it was founded in 1998, Streaming Media has been dedicated to providing education and information to industry professionals and corporations in the utilization of digital media technology through its three core business areas: StreamingMedia.com, exhibitions and conferences, and research and publications. For over 10 years, StreamingMedia.com has become the premier online destination for professionals seeking industry news, information, articles, directories and services. The site features thousands of original articles, hundreds of hours of audio/video content (comprised mainly of conference archives and audio podcasts), breaking news, research reports, industry directory, and case studies that showcase the latest real-world streaming media implementations.

But over the years many have wondered -- with all this wealth of information about online video and streaming -- where's the original video programing? Well, the answer to that is Streaming Media TV.



I spoke with Streaming Media Publisher Joel Unickow about the launch of Streaming Media TV and he has this to say:

"We've actually been publishing videos on the site for over 10 years now, but the most recent sessions from our shows like SMEast and SMWest are found on the Audio/Video Archive section of the site, since they are most timely and relevant to today. Our writers have been expressing great interest in running their own webisode shows on our site for some time, and they are doing a great job with their content, both in print and now in video. Eric, our editor, has been the real spearhead for the initiative. We see StreamingMediaTV as way of adding a new dimension of coverage, of the space itself.

We've been barked at for a while to get this going, I mean, let's face it, this is StreamingMedia.com, so expect to see more video coverage including how-to tutorials, reviews, interviews and opinion video. We hope that our viewers will send in their comments and suggestions so we can provide the best programming that suits their needs - we are listening."

Streaming Media Webinar on July 30th: Video SEO - The "Reel" Story on Getting Your Online Video Discovered

There has been an increasing attention on search engine optimization (SEO) and for marketers it's the best tool for customer acquisition. There's also been a shift in how people discover video and data shows a rise in videos discovered via search engines and a slight decrease of videos discovered on social video sharing sites. According to an eMarkerter report, the spend in US search marketing will reach nearly $23.4 billion by 2013 and "marketers will be spending more on search engine optimization (SEO) than on contextual advertising." Marketers understand that SEO is crucial for their company to achieve a high search ranking in results relevant to their brand, products or services. 

In a recent post, I highlighted a presentation by my good friend Mark Robertson, Founder of ReelSEO, about the importance of SEO for video titled, Video + SEO – Not Smoke and Mirrors, Just Best Practices for E-commerce Video Publishing. Videos dominate universal search and the key is "to create unique and valuable content, and to publish that content with best practices for SEO in mind," says Mark. "Nothing works as well for SEO as creating good, unique, and valuable content." 

Mark will be sharing his opinions and expertise on video and SEO as a featured speaker along with Marcien Jenckes, Co-President of Grab Networks on an upcoming live Streaming Media Webinar produced by Streaming Media magazine and StreamingMedia.com on July 30, 2009. Register now for this free web event. 

Also for more on Video and SEO please read Nico McLane's excellent in depth article, Streamingmedia.com: In Search of Video SEO That Works, in which she says, "we need to break down what VSEO really means, what it looks like, and how to devise an ROI measurement for the effort." According to Nico the secret to good video SEO strategy is in the sauce "but nobody's sharing their recipes." The article first appeared in the June/July 2009 issue of Streaming Media magazine. Click here for your free subscription. And also read Mark's follow up article on ReelSEO, In Search of Video Search Optimization that Works - Beyond the Hype, in which he reached out to Everyzing CEO, Tom Wilde, who also participated in Nico's article for more insight on the subject.

STREAMING MEDIA MAGAZINE SPONSORED WEB EVENTS | LIVE STREAMING AUDIO
As online video distribution becomes a mainstay in today’s technological world, companies continue to struggle with how to spread video easily and profitably. When done right, video SEO is an effective tool to help achieve that goal. But the right requirements and processes remain unclear, and there are many solutions emerging that claim to be the fix. Please join online video and search experts as they discuss the “reel” deal when it comes to video SEO. Attendees will learn best practices for optimizing videos for search, including: Automating metadata extraction and analysis for SEO The importance of contextual relevance and HTML content Creating search-worthy URLs, titles, tags, captions and MRSS feeds Exposing keywords to search engine crawlers automatically Leveraging search-friendly distribution outlets like YouTube Available solutions to help you maximize your video SEO efforts From developing backlinks to automating metadata generation, this webcast will provide you with the know-how to successfully optimize your online videos for search and grow your audience.		MODERATOR Dan Rayburn EVP Streaming Media PRESENTERS Marcien Jenckes Co-President Grab Networks Mark Robertson Founder ReelSeo.com

Related:

• Secret Sauce :: VIDEO SEO :: Tastes great! Less Filling! « Nico McLane’s Splice of Life
  
• Streamingmedia.com: In Search of Video SEO That Works
  
• In Search of Video Search Optimization that Works - Beyond the Hype
  
• SEO for Video and Video Search Engine Optimization (VSEO) Tips
  
• Larry Kless' Weblog: Video + SEO = Best Practices for Online Video Publishing
  
• The Great Video SEO Frontier - BusinessWeek
  
• Search Engine Optimization Pays Off - eMarketer
  

Streamingmedia.com: How to Execute a Successful Webcast

This article comes from Streamingmedia.com and was written by Nico McLane. It first appeared in the February/March 2008 issue of Streaming Media Magazine ( Table of Contents • Digital Version) and is described as, "A primer on selecting the right equipment, making the right production decisions, and establishing a solid webcasting plan."

While webcasts are generally a considered a business tool for corporate presentations they are fast becoming a way for content producers to widen their reach to a global audience. Oprah's 10-week web cast series "A New Earth" is a prime example of how an existing brand can embrace a new medium and garner success as a live and on-demand webcast.

McLane writes that, "While a webcast is, by definition, a live event, a key part of a webcast’s success is the value it retains when it is accessed and repurposed after the fact. An effective webcast will live on long after the event has ended, and it has the potential to be repackaged across infinite channels that have a deeper “measure” of return on investment. If you deliver a meaningful, quality product in the live webcast, these are the opportunities that should not be missed or mismanaged."

Within the business setting it's all about numbers and ROI (Return On Investment) and McLane points out that the companies can save significant annual costs by replacing expensive operator-assisted conference calls with live webcasts and webinars. In additional, the viewers of these web-based presentations become active participants in a rich media experience through the use of live chat, document sharing, full motion video and other features which you won't find in an audio-only teleconference feed.

In her article, McLane highlights several key components on how to execute a successful webcast, which are:

• The “Grade A” Live Webcast Experience: Click and Go (more...)
  
• Respect the Product (more...)
• Site Inspection (more...)
• Learn the Jargon (more...)
• Equipment Check (more...)
• Other Elements of Best Practice Preparation (more...)
• Monitor Your Webcast Onsite (more...)
• The Walkthrough Checklist (more...)

Her "Walkthrough Checklist" offers practical tips for success and are all important considerations when you produce a webcast. Such as, lighting, backdrops, what type of microphones to use, projection, camera positions and room layout. Whether it's a webcast or not, these are all fundamental details I cover with each of my productions.

Since it's related to this post, I included the video from the Streaming Media West panel discussion that I participated in "Best Practices in Webcast Production" which I had previously featured here.




UPDATE: (More from Nico McLane)

• HOW TO: Choosing and Comparing Webcasting Hardware
• Download the presentation (6.9MB PPT)
  Download the Excel spreadsheet (36KB XLS) (Streaming Media East 2007)
• PANEL SESSION: Unique Challenges To Enterprise Streaming
  Audio Stream (Streaming Media East 2006)
• PANEL SESSION: Using Live Webcasting As An Extension Of A Brand
  Audio Stream Video Stream (Streaming Media East 2005)
• Creating An Internal Streaming Infrastructure
  Audio StreamAudio Stream (Streaming Media East 2004)
• Panel: Developing a Streaming Strategy for a Corporate Environment (Streaming Media East 2002)
  (more...)
• How to Execute a Successful Webcast (4/18/2008)
• Futurewatch: Enterprise (2/15/2008)