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Showing posts with label Adobe Media Player. Show all posts
Showing posts with label Adobe Media Player. Show all posts
Andy Plesser posted this follow up interview with Kevin Towes from Adobe who goes into more detail about H.264 and the difference between high quality and high definition video. Towes describes container formats like .flv, .rm and .wmv as "end of the line" formats because that's all you can use them for since they are encoded to their proprietary formats. H.264 is more of a universal format that can delivered in both Quicktime and Flash formats which offers a greater ROI on your transcoding.
How do you deliver a HD experience through broadband? 1080p demands 15 Mbps and the web can't sustain that level of streaming. Towes says that we need to develop a "Web HD Concept" that can emulate a HD viewing experience but not deliver a true HD signal. You could have widescreen video, a certain frame size with a variable bit rate to achieve high quality with H.264.
The fact is that H.264 video looks great, it's scalable, standards based and can easily be delivered in a variety of formats. It's been several years in the making to reach its current state of adoption and could be widespread throughout the online video ecosystem by the end of the year. From digital device, to digital television and Blu-Ray disc you'll start seeing it more and more.
Kevin Towes' interview continues as he describes that file size is based on frame size, frame rate and but rate and how it can be estimated.
Adobe Media Player is finally here and it sets a new standard for the delivery of video content in a rich media experience for both online and offline viewing. I just read posts by Dan Rayburn, Andy Plesser and Duncan Reily who have all reported that it's official and now available for public download. So without hesitation I raced over to Adobe and downloaded it myself to get the party started. I've already set up a few subscriptions including Beet.TV, The GigaOm Show and The Digg Reel just to name a few but there's plenty more to choose from including the Twilight Zone channel or Yo' MTV Raps.
Silicon Alley Insider reported a few days ago thatAdobe Media Player (AMP) would be released to the public this week and it would offer many new features. In the report Michael Learmonth explained that Adobe Media Player is different from other players by offering playback of high quality MPEG-4 content and unlike other players like Joost or Blinkx, also Adobe will not have to deal with big bandwidth costs since the content is downloaded and played back locally but will see only a small cut in advertising revenue since most of that will go to content owners, and the new player will most likely be widely adopted with since people are accustomed to Flash Player downloads and will see AMP as an upgrade option.
A pre-release version of AMP had already available at Adobe Labs and had been used to test user experience and for content owners to test the RSS feeds. The new player is based on Adode Air which enables content to be viewed on-line and off-line. With AMP you'll be able to add your own RSS feeds to get automatic content downloads. You'll also be able to play .flv files outside of the browser, something you haven't been able to do before with out the aid of another player.
Andy Plesser notes, "Unlike iTunes, which provides little opportunities for video producers to monetize through advertising, the AMP platform is highly customizable. AMP supports banner advertising and all sorts of in-stream media. (Implementation is not that simple and requires some coding skills.)"
Dan Rayburn explains, "One of the biggest things that Adobe is promoting about the new player is the ability for you to be able search within the player for free content you can to subscribe to and the new features for monetization and branding options. Content owners now have the ability to take downloadable Flash content and include offline advertising, customize the look of the player and collect measurement data of offline content consumption."
Two video interviews with Ashley Still, Adobe Sr. Product manager that are featured below. One is from Webware.com by Rafe Needlemanwho says, "I see AMP as a competitor to Hulu (related stories), although Adobe's Ashley Manning Still, who demonstrated the product for me, considers Hulu--an online-only Flash-based player--as complementary or perhaps a partner. But since both AMP and Hulu are competing for the same advertising revenues, I'd say that puts them at odds."
Ashley Still contended that Hulu is big partner with Adobe while Joost is a competitor and that Adobe is an enabling technology provider and will be adding more content partners in the future.
Robert Scoble also interviewed Ashley Still in this Qik video who says for content owners it's a compelling way to redistribute content and Adobe is looking at this as a big distribution platform. It will have free subscriptions to shows and along with different pricing structures to purchase content. There is a SDK that will be available but no APIs as of yet but you'll be able to brand your player. Different resolutions will be supported from SD to HD video all the way up to 1080p. It will work on Mac and Windows and Linux soon.
Adobe also debuts Adobe TV which Duncan Reily notes, "Adobe TV is available at tv.adobe.com or as a network in Adobe Media Player and offers “expert instruction and original series programming” about Adobe products. Adobe TV offers four channels targeted at Photographers, Designers, Video Professionals, and Developers. Content comes from “Adobe evangelists, leading trainers, subject matter experts, and luminaries.” Over 200 videos are available for the launch."
Andy Plesser posted this follow up interview with Kevin Towes from Adobe who goes into more detail about H.264 and the difference between high quality and high definition video. Towes describes container formats like .flv, .rm and .wmv as "end of the line" formats because that's all you can use them for since they are encoded to their proprietary formats. H.264 is more of a universal format that can delivered in both Quicktime and Flash formats which offers a greater ROI on your transcoding.
