Thursday, June 11, 2009

Streamingmedia.com Featured News: Larry Kless to Co-Chair Online Video Platform Summit

I'm delighted to share the news that I've signed on with Eric Schumacher-Rasmussen as Co-Chair of the Online Video Platform Summit, a two-day event to be held in conjunction with Streaming Media West in San Jose on November 18-19. The Online Video Platform Summit will focus exclusively on the rapidly expanding online video platform space.

There have never been more people publishing online video, and as Eric acknowledged in his announcement today, there have never been more online video platform solutions on the market. He heard someone joke at Streaming Media East that "you can't swing a dead cat without hitting a new online video platform," adding that, "as more and more organizations are looking to use an OVP and are faced with more choices and thus, more confusion than ever before."

The new Online Video Platform Summit is designed to help organizations of all types, not just those for whom video is their core business, targeting video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. The summit will be a single track program with a combination of panel sessions and hands on demonstrations of some the latest online video platforms.

We'll address topics such as:
  • Monetization
  • Syndication
  • User experience
  • Metrics and analytics
  • ROI 
  • IT integration 
  • Customization and branding
  • Advertising platform integration
  • The needs of B2B vs. B2C customers
  • Integration with set-top boxes and mobile devices
  • The use of APIs
The program is coming together quickly so if you're interested in participating we're still accepting speaker submissions until Monday. If you're a news site or blog that covers the online video platform space and wants to get involved, contact Dan Rayburn. "For the summit, we're also looking for ways we can incorporate other organizations to help bring awareness to the event, give them co-branding and exposure and have them help lead some of the sessions," says Dan. "Since we are doing this during the Streaming Media West show, we've already got all of the space, registration and logistics covered."

Online video continues to explode and with the success of the recent Content Delivery Summit at Streaming Media East and record attendance at that event the Online Video Platform Summit should prove to be another fantastic event. I'm really excited to be involved and look forward sharing more information in the coming weeks and months leading up to it. 

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