Saturday, October 30, 2010

New Strategies for Marketing and E-Commerce

Businesses that sell product online can benefit greatly with an online video marketing plan. Studies show that video is more effective than any other medium for building brand recognition and generating sales. But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value. But according to Rico Nasol, Content Team Senior Manager for Zappos, "Online video is another way for the customers to see the product and the company culture.” The E-Commerce giant sells over 300,000 different products, and the company sells anywhere from 6-30% more merchandise when accompanied by videos. At the Online Video Platform Summit, our panel session, "New Strategies for Marketing and E-Commerce", will offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates.

Confirmed speakers for this session include:

Justin Foster, Founder, Video Commerce Consortium (Moderator)
Justin is Co-Founder and VP Market Development for Liveclicker, Inc., an early stage technology startup, where he is responsible for developing the overall market for video commerce in the e-commerce industry. Video commerce is a new paradigm for facilitating e-commerce through video content, leveraging both established and emerging online marketing channels. Additionally, Justin is President and Founder of the Video Commerce Consortium, the industry's largest trade group devoted to advancing the use of video in e-commerce. The VCC currently counts over half the Top 500 retailers as members.

Justin has extensive experience in the online marketing industry, especially as it pertains to e-commerce. Prior to Liveclicker, Justin led the services practice for WhatCounts, Inc., an email marketing services provider, where he was responsible for all services revenue and management. He also founded the Email Marketing Roundtable, an industry discussion forum that represents over 1,500 email marketers worldwide including the majority of the largest online retailers in North America.

Read more: The Top 5 E-commerce Video Mistakes | OnlineVideo.net

Scott Anderson, Director E-Commerce, Vitamin Shoppe

According to Scott, it's all about the results. No smoke, no mirrors, just an experienced focus on the fundamentals. Scott is a 30-year marketing veteran running a $70MM+ eCommerce P/L for a 460-store specialty retailer. He's a two-time winner of the American Marketing Association's Effie Award for marketing effectiveness (Crayola and IBM). Scott is also a professional musician and part of, 7 in Dog Years, a Westchester band covering rock tunes people love but seldom hear. as well as co-founder of the coolest business on Earth: visit JamSpot.com.

What began as a single store in 1977 has evolved into more than 400 locations in 37 states and an informative and easy to shop web site, www.vitaminshoppe.com. The Vitamin Shoppe offers over 20,000 items from more than 400 name brands. Consumers can choose from the most trusted names in Health & Wellness, Sports Nutrition, Weight Management, and Personal Care.

Read more: Video Commerce: The Quiet Revolution in Online Video - ScribeMedia.org

Jimmy Healey, Senior Manager Social Media, OnlineShoes.com

As the Senior Manager of Social Media and E-commerce Jim Healey leads the evolution of Social Commerce for Onlineshoes.com through the use of Social Media, Video, Blogs, PR, Community and Mobile. Including: the evelopment of campaign plans for Social Media as a channel within the overall Onlineshoes.com campaign calendar (PR releases, blogs, videos, and other content/events).

Onlineshoes.com is the nation's first online shoe retailer. Profitable since 2000, it's also the only privately held Internet business among its competitors and continues to enjoy revenue growth rates in the high double digits year over year.

Read more: Top 500 - OnlineShoes.com hikes up conversions with ratings and reviews - Internet Retailer and here: Video Commerce Summit – A Hugely Creative And Collaborative Experience


Laurie Williams, Video Product Manager, Zappos.com
Laurie helps make Zappos videos go. Laurie Williams is the Video Product Manager for Zappos.com, who she’s been an employee for since January 2005. Before that she served in the U.S. Army. Zappos.com was founded in 1999 with the goal of becoming the premiere destination for online shoes. Since then, Zappos.com has become much more than just an online shoe store.

Read more: Selling Your Business Culture With Web Video – The Zappos Experience

Jordan Blum, CEO, BeautyChoice.com
Jordan is the President of BeautyChoice.com, a leading online retailer of beauty and personal care products. At BeautyChoice.com Jordan has helped build its pioneering "LaunchPad" marketing platform that takes advertising to the next level by seamlessly placing products in highly popular beauty and fashion related online videos that are being watched by millions of engaged users worldwide. These videos are produced by "BeautyStars" who are credible and proven influencer's. Collectively, their videos have been viewed more than 300 million times and they have over 1.7 million followers on Twitter, YouTube, and Facebook. Jordan graduated from the University of Southern California with a business degree in Business Finance.

Founded by beauty industry experts, BeautyChoice.com is trusted by consumers to carry only authentic, high-quality branded merchandise with a money back guarantee. BeautyChoice.com carries a complete line of premium and popular brands at the most competitive prices, including Andis, Babyliss, Chi, Barbar, Clarisonic, Conair, Elchim, Hot Tools, Helen of Troy, Mason Pearson, Oster, Solano, Wahl, Wigo, and others. Visit www.beautychoice.com for more information.

See this video: YouTube - Product placement on steroids with Jordan Blum, Beautychoice.com at SES New York 2010

The Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business. Held on November 2-3 in conjunction with Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. You can register online for the OVP Summit or Streaming Media West show and get $300 off Streaming Media West with the discount code of DRF1.

Thursday, October 28, 2010

If You Publish It, Will They Come?


You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. At the Online Video Platform Summit, we've assembled some of the brightest minds in online video search and discovery, social media optimization, and entertainment on our panel session, "If You Publish It, Will They Come?" to examine the art and science of getting your videos seen. This session is one you don't want to miss!

Confirmed speakers for this session include:

Mark Robertson, Founder, ReelSEO (Moderator)
Mark Robertson is the Founder and Creator of ReelSEO.com, The Online Video Marketer's Guide, which provides news, tips and trends on the online video industry and video marketing. Mark speaks regularly at conferences, webinars and industry events sharing his extensive experience in online marketing, particularly in Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Mark was previously the Director of Search for Freedom Communications and has worked with many newspaper and broadcast stations for optimization online content.

Frank Sinton, CEO, MeFeedia
Mr. Sinton is responsible for product development, communications, advertising and media functions at MeFeedia. Before founding BeachFront Media, LLC/MeFeedia.com Mr. Sinton spearheaded the strategic technology vision at Sony Pictures Entertainment and was largely responsible for the search engine that powered the successful startup of Business.com ($340 million acquisition). Mr. Sinton is also the founder of Gotkidsnetwork.com, a parents social networking site. He received his B.S.in Chemical Engineering from Tufts University.

Mike Sommers, EVP of Products, KickApps
As Executive Vice President of Product Management, Mike oversees all of KickApps’ product management efforts. He has over 15 years experience building Internet products. Before joining KickApps, Mike was VP of Product Development for AOL Search. In his 7 years at AOL, he was also responsible developing a variety of rich media, search and community products. Prior to joining AOL Mike worked for a variety of Silicon Alley startups in New York City.
Mike has a B.A. degree from Columbia University

Patrick Starzan, VP of Marketing, Funny or Die
Funny or Die, www.funnyordie.com, is an award-winning website that has become one of the top destinations for comedy on the web. The site has averages over 5 million unique video views per month. With hundreds of exclusive celebrity videos and a steady stream of huge viral hits, Funny or Die has become the "place to be seen" for comedic celebrities, and the obvious destination for a daily comedy fix. Funny or Die's founders are Will Ferrell, Adam McKay and Chris Henchy. Mr. Apatow is also a partner in Funny or Die


Adam Singolda, CEO and Founder, Taboola
As the chief executive officer of Taboola, Adam Singolda is leading the company business strategy, execution, and business development, while maintaining a unique company culture of competitiveness, quantitativeness, and innovation. Prior to founding Taboola, Adam served as an officer in a mathematical elite unit in the Israeli National Security Agency (I-NSA) for almost seven years. Adam’s focus in the unit was data-mining and “unsolvable problems.” His background uniquely prepares him to lead Taboola’s efforts toward technological advantage that focuses on scale and quantifiable value to publishers, advertisers and users. Adam is an honored alum of the IDF's elite "Mamram" computer-science training program, and he finished first in his class in the officer's academy of the IDF. Adam's vision for Taboola is to change the way people around the world discover the videos they like no matter where they are.

The Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business. Held on November 2-3 in conjunction with Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. You can register online  for the OVP Summit or Streaming Media West show and get $300 off Streaming Media West with the discount code of DRF1. 

Wednesday, October 27, 2010

But What About the Content? Curation, Aggregation, and Creation


Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.

At the Online Video Platform Summit, our session, "But What About the Content? Curation, Aggregation, and Creation", will examine the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.

Confirmed speakers for this session include:

Paolo Tosolini, Social Media and Online Video Consultant, Enterprise & Partner Group and Microsoft Services, Microsoft (Moderator)
Paolo is an Enterprise Social Video consultant with a passion for people and creative ideas. At Microsoft, he focuses on the utilization of social media, online video and enterprise podcasting to foster employee knowledge sharing within the company. Prior to this role, Paolo worked in several other groups at Microsoft including Enterprise & Partner Group, MSN and Office, where he managed the Office 2007 partner early adoption program that resulted in more than 500 partner solutions developed at launch. Paolo also blogs and podcasts about Italy and travel.


Eric Larnard, Global Head, Multimedia Communications for Financial Markets, Thomson Reuters
Eric Larnard is presently the Global Business Head for Thomson Reuters’ Multimedia Communications Services business specializing in the Financial Markets. Eric’s business empowers video and online communication in one of the world’s original online social networks: the Financial Markets. Eric has over 10 years of experience driving information-based businesses within the financial industry, empowering communications between corporations, investment banks, financial advisors, research analysts, and institutional investors. Prior to heading the Multimedia Communications Services business, Eric led Thomson Reuters’ mobile application development initiatives for the financial markets space, developing a deep, primary-source insight on mobile behaviors and expectations within professional communities. Prior to this Eric grew Thomson Financial’s First Call research and analysis business, and helped drive Thomson Financial’s StreetEvents business from its infancy to $50mil in annual revenue. Eric resides in suburban Boston and is the proud father of eight children under the age of 12.


Steve Rosenbaum, CEO and Founder, Magnify.net
Steve Rosenbaum has been at the forefront of emerging media technologies and storytelling styles since he founded his media company in the early ‘90s. Always focused on empowering emerging filmmakers, and providing tools and outlets for new voices, Rosenbaum is acknowledged as one of the early innovators in both Video Journalism and User-Generated Video. Magnify.net is Rosenbaum’s launch - a video publishing platform that allows web sites, media companies, and content entrepreneurs to empower their communities to embrace User-Generated Video. Currently Magnify.net powers over 2,000 channels of User-Generated Video, and is working closely with a wide variety of media makers, communities, and publishers in evolving their content offerings to include content created by, sorted and reviewed by community members.

Prior to launching Magnify, Rosenbaum was involved in a variety of initiatives supporting the development of user generated content. In 1995 he Created MTV UNfiltered, a program that put the very first user-generated video on MTV. During his career in mainstream media, Rosenbaum produced films for A&E, Discovery, TLC, The History Channel, National Geographic, Court TV, Trio, HBO, VH1, MSNBC, and CNN. As a feature Director, he is best known for his film “7 Days in September”, which chronicled New York’s reaction to the 9/11 attacks.


Joseph Rueter, Co-Founder, Curation Station
Being the son of a contractor means a couple things: You grow up with a sense of wonder as well as an interest in building and making things better. That background, in addition to studying Theology, Philosophy, and Design gives Joseph a unique lens into the way ideas are formed and executed. Joseph applies his expertise in thinking and making to business and digital products to create "awesome" ideas and ways forward.

Curation Station, one of those "awesome" ideas, is a web based software service co-founded by Joseph. It provides a tool kit for organizations to select and "play" relevant online content on their websites much like DJs do for radio stations. Additionally he serves on the programming boards of the Minnesota Interactive Marketing Association and Minnesota’s TED event, TEDxTC. Joseph enjoys Twins baseball and drawing connections between baseball, strategy and business. He and his wife are raising their newborn daughter to have the same sense of wonder that was much a part of Joseph's childhood. Joseph's client experience includes: Marshalls, 3M, Allianz Life, PwC, XM, Pillsbury, Jostens, CPPNA, Cadillac and Best Buy.


Bruce Alfred, President, Cobblestone Inc.
During his 25 years in the business of non-fiction media, Bruce Alfred has produced works for broadcast, web, corporate, and non-profit clients including PBS, A&E Television Networks, and Mayo Clinic.

Alfred founded Cobblestone in 1995, and his projects have taken him from the operating room to the board room, from a Somali immigrant community to the south of France.  One of his better-known documentary projects was a four-hour mini-series on the group of French impressionist artists.  Alfred led all creative processes on The Other Revolution:  The Impressionists, which became one of A&E Television’s most sophisticated and successful Biography programs.  The series continues to sell well on DVD, and has been rebroadcast multiple times.  Projects prior to his establishment of Cobblestone include his role as coordinating producer for Ken Burns' Baseball, the eighteen-hour series for PBS.

Alfred has long embraced emerging technologies when such technologies open new doors in production and distribution.   As streaming video on the web became practicable, Alfred saw the challenge and opportunity in delivering a highly satisfactory results-oriented web video experience.  As a consultant, Alfred analyzes and interprets web video news, technologies, and modalities for small and medium business clients advising on web video strategies, and optimal delivery methodologies and resources.

Since moving away from the New York City area in 2003, Alfred has lived in balmy southern Minnesota (nearly equidistant from New York and Los Angeles) with his wife, four medium-sized children, two small cats, and one big dog.CobbleStone Films is an independent cinema company that is committed to discovering and producing intelligent films that are artistically inventive, brassy and have the potential of being financial and critical successes.


The Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business. Held on November 2-3 in conjunction with Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. You can register online  for the OVP Summit or Streaming Media West show and get $300 off Streaming Media West with the discount code of DRF1. 

Tuesday, October 26, 2010

How to Choose the Right Online Video Platform for Your Business


The online video platform market has exploded in the last year, with dozens of new vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, and with more than 80 online video platforms to choose from, how do you determine which online video platform (OVP) is the best fit for your business?

An OVP provider is typically a SaaS (software as a service) solution providing end-to-end tools to manage, publish and measure online video content for both on-demand and live delivery. Typical components of an OVPP include video hosting, encoding, custom players, syndication, analytics, as well as interactivity and monetization through a variety of online advertising options typically 3rd-party ad-servers/networks. Most OVPPs offer scalable product packages for both self-serve SMB publishers up to large media companies. (from VidCompare)

At the Online Video Platform Summit, our introductory session, "How to Choose the Right Online Video Platform for Your Business", will feature a panel of online video platform users comprised of a cross-section of independent entertainers, business, and education who will talk about their decision-making process and the features they looked for to help them advance their goals speak and best fit their needs.

Confirmed speakers for this session include:

Kristopher Drey, Founder, VidCompare.com (Moderator)
Kris has worked within online video for the past 3 years as an executive in the online video platform space. Over the years he's watched the OVP sector become increasingly crowded and complex as new providers came into the mix offering competitive top-to-bottom, white-label video platform solutions. As a result, Kris realized the need for a service such as VidCompare that would bring clarity and guidance to business decision makers looking for video services. Kris tapped into his 6 years of building and managing unbiased comparison engines at CNET Networks to create a data-driven, fair, and deeply informative interactive directory of Online Video Platform providers helping first-time buyers of video find the right solution for their needs.

Austin Brooks, Independent Magician, Austin Brooks Magic
Austin Brooks is vice president of an internet marketing company and moonlights as a professional magician performing for some of America’s top corporations such as Pepsi, Warner Brothers, IBM and Sony. He began his magic career at the age of 17 when he was accepted to the famed Chavez College of Magic. After two years of intense training, Austin was the youngest person to ever graduate from the college and ranked top in his class. At the young age of 19 Austin took his show on the road and performed all over the country. He performed for companies like Pepsi, Arm and Hammer, Virgin Records, numerous colleges and nightclubs and even spent 18 months in Las Vegas performing for various Casinos and Corporate events. While on the road he wrote his first book “Making Magic Art” and quickly sold out it’s first printing, becoming a must-read for magicians everywhere. The book was proclaimed the bible for “alternative thinking” in magic.

Always wanting to learn more, Austin set out to earn the rare title of Master Magician. To earn the title Master Magician is not an easy task. Not only must you master all of the styles of magic such as illusions, street magic, sleight-of-hand, comedy, and mentalism, you have to be able to perform your craft across all demographics and events. Austin Brooks is one of the few individuals in the world that have been given the title of master magician. Currently, Austin performs for America’s top corporations and elite parties. He develops products for other magicians and consults for feature films and television shows when they need a magic effect created for their project.

Sam Gustman, CTO, Shoah Foundation Institute, University of Southern California
Sam Gustman has been Chief Technology Officer of the Shoah Foundation since 1994 and was responsible for overseeing the 2006 move of the Foundation's archives to USC.  As CTO of the USC Shoah Foundation Institute, Gustman ensures the archive’s accessibility for academic and research communities at USC and around the world. He is responsible for the operation, preservation, and cataloging of the Institute’s 105,000 hours of video testimony, the 8 petabyte digital video preservation effort, and 135-terabyte digital library effort, one of the largest public video databases in the world. His office offers technical support for universities and organizations that subscribe to the Institute's Visual History Archive.

Gustman has sixteen years of leadership experience in information technology, and is the inventor of 11 patents on digital library technology for the USC Shoah Foundation Institute. He has also been the primary investigator on National Science Foundation research projects with a cumulative funding total of more than $8 million. Gustman has a bachelor of science in engineering, with a focus in computer engineering, from the University of Michigan, Ann Arbor.

Peter Himmelman, Independent Singer/Songwriter, Host of Peter Himmelman’s Furious World
Among rock musicians who matter, no one has check-listed those items more winningly than Peter Himmelman. During his multi-pronged career as a singer, songwriter and all-around performer, as a children's entertainer, TV and film composer and pioneering webcast star, he has maintained remarkably high standards. He is also Bob Dylan's son-in-law, being married to his daughter Maria Dylan.

Nominated for an Emmy Award in 2002 for his "Judging Amy" contributions, his music has also been featured on the television series Bones. He was nominated for a Grammy Award for his children album, “My Green Kite”. USA Today called Himmelman "one of rock's most wildly imaginative performers". He is also the creative force behind his USTREAM live Internet show broadcast every Tuesday evening at 7pm (Pacific time) from his studio, called Furious World. The show features original live music with his band, video segments that range from philosophical to comedic, and special guests. The show can be accessed through peterhimmelman.com or furiousworld.com.

Curt Van Inwegen, VP Client Services, LEVEL, a Rosetta Company
The Smooth Operator. Leveraging senior-level marketing, strategy and account management expertise, Curt leads his team with the charter to elevate the identity and value of Client Services in the agency experience and runs point on all LEVEL partnerships. Ardent about superior service versus servitude, Curt maintains solid relationships across all LEVEL clients and studios to ensure unequivocal customer satisfaction. His smooth style blossomed in the 80s while cruising his IROC-Z listening to Foreigner. Prior to LEVEL, Curt served on the Orb Networks, Inc. executive team where he managed strategic partnerships with brands like Vodafone, Intel and Nokia. Before that, he ran the Wirestone San Diego office and led client teams for Apple, eBay and HP while keeping things consistently profitable and beach-friendly. The Jesuits let him by with a BA from Loyola in Maryland and an MBA from Loyola Marymount, Los Angeles. Curt's smooth style has matured as he now cruises his Lexus while listening to Rodrigo y Gabriella.

The Online Video Platform Summit is a two-day event designed to help organizations of all types, not just those for whom video is their core business. Held on November 2-3 in conjunction with Streaming Media West in Los Angeles, the Online Video Platform Summit is designed for video publishers of all types and sizes, whether small businesses looking to publish content for the first time, independent entertainment content creators, large media organizations, or anywhere in between. You can register online for the OVP Summit or Streaming Media West show and get $300 off Streaming Media West with the discount code of DRF1.

Sunday, October 24, 2010

Online Video Platform News Update, More Serious Business


The Online Video Platform Summit is only about a week away, and the market has seen significant change since the inaugural event held last year. According to a recent research report from Strategy Analytics, the online video platform (OVP) industry is an overcrowded space with numerous players competing in a still nascent market, yet it soared past $200 million a year. The report, “Online Video Platforms: Battling for Supremacy in a Fiercely Competitive Market," predicts continued rapid growth and consolidation in this sector, which could potentially reach more than $1 billion by 2015.

Earlier this month, Will Richmond noted that another $150 million was raised by video companies in Q3 2010, which included OVPs, IP-video technology companies, media and content companies. The largest amount of funding went to Chinese video platform Tudou ($50 million), followed by Ooyala ($22 million), Envivio ($15 million), and Conviva ($15 million).

In 2010, as many predicted, the online video industry would mature with multiple screen delivery, TV Everywhere, the rise of OTT and set-top boxes, mobile video and business models for paid content. There were several high profile acquisitions in 2010, that included: Google acquiring EpisodicKIT digital acquiring Multicast Media, Highwinds acquiring BandconLimelight Networks acquiring Delve Networks and Cisco acquiring ExtendMedia. The market saw new entrants from Dovie.tvTvinci and VP Factory, and competition between the OVPs got both fierce and ugly, in particular between Brightcove and Ooyala. But as Martin Olausson, Director of Digital Media Research at Strategy Analytics noted, competition is coming from other sectors:
“As tech giants such as Cisco, Microsoft and others increase their efforts in the fast growing OVP market, incumbent market leaders, such as Brightcove and thePlatform, will come under considerable pressure. The key to long-term prosperity for OVPs will be the ability to offer flexible and increasingly sophisticated solutions to a progressively divergent set of customer needs.”
HTML5 and H.264 video became one of the hottest topics as the online video platform industry geared up for the April 2010 launch of the iPad. But who could have predicted that the release of Apple's iPad, would create a disruption that would be felt throughout the industry?  Battle lines were drawn between Flash and H.264, with Apple, Adobe and Google, on the front lines in the war for the user experience. While Apple built on it's popular iOS, Google had disruptive plans of their own, with the release of their open source WebM video format and Google TV.

But we are still in the beginning stages of a seismic change in how we create, manage, publish and consume video content. Business models are being developed and tested, and next-generation media companies are expanding their reach across the web and mobile devices, and online video is showing promise as a replacement for the traditional television and cable industry. For businesses and organizations, video has become an integral platform for communications, marketing, PR and education.

Stay tuned for upcoming news on the Online Video Platform Summit to be held November 2 and 3, in Los Angeles. See Troy Dreier's post, Online Video Platform Summit Combines Speakers from Funny or Die, Microsoft, Zappos, for an overview of the event. Register for the OVP Summit here.

For now, here's small sampling of recent OVP news releases:

Saturday, October 16, 2010

My Updated Business Cards for Online Video Publishing [dot] com


It's been more than two years since I've updated my social media business cards, and I proudly present this new design. 

Why new business cards? Who cares? Who even uses business cards anymore?
Well, regardless of our ever-expanding online presence and connections, business cards still do come in handy. They are the ultimate lead generation tool, because you can put them into the hands of potential customers, partners, investors, or anyone you want to follow up with later. It's easier to network at conferences and events by just handing out your card. And with that, business cards can help promote your social media presence, by having your main social media channels listed on the card. 

So what's new? 
This new design is different in a few ways, a new picture, a new phone number and my Facebook page. My previous card had most of the same information, but instead of my own picture, I used an archival image of a television newscaster inside an old-school looking TV, from one of my early experimental videos, "How They Saw The New World," which I featured in my first blog post. At that time, a lot of people asked why I didn't put my own picture, but I had been using that image in the past for my experimental film identity, and I guess I just didn't have the right picture of myself. 

But now, having replaced my Facebook and Twitter accounts with this new picture, which has been my Blogger profile picture for some time, I decided to pull that through to the cards as a branding element. These cards carry also list my current mobile number, and my main social media channels where I spend most of my time.

I'll be handing these cards out at Streaming Media West 2010 and the Online Video Platform Summit on November 2-3, in L.A., and will be conducting interviews at the conference like I did at Streaming Media East 2010. So, please contact me if you'd like to schedule an online video conversation. Stay tuned to this space for videos and updates from the events.

Also, watch for these upcoming interviews, with: David Burch of Tubemogul,  Jayant Kadambi of YuMe, Steven Horn of Metacafe and Jeroen "JW" Wijering of LongTail Video.

Wednesday, October 13, 2010

Videoconferencing Legend: A Tribute to Bob Bodine

Great leaders are known for their vision, and it's more than just an impression that they leave – it's inspiration. I worked for one of the greats early in my career as a video professional in the health care industry – a man who was respected and admired for his vision, drive and ability to achieve exceptional results. As Director of Audio Visual Services for Kaiser Permanente for 28 years, Bob Bodine avoided the spotlight and led a small corporate AV department while quietly building one of the largest corporate videoconferencing networks of its time. Bob died on April 7, 1998 after many years of heart disease, and while he was impaired with physical limitations, that didn't stop him from realizing his vision – to connect the many people of his organization through videoconferencing technology.

He was your old school type of boss who would greet clients that arrived in the department, and get to know what they were doing and how his department supported their goals. He made the rounds visiting the sub-departments and checking in with his staff. He had that "big tent" theory and offered a boutique of audio visual services to a wealth of internal clients, from doctors, nurses, front line staff, managers, leaders an the office of the CEO. This was pre-IT days, mid 1980s, dumb terminals, no mobile devices, email was all ASCII text-based. Custom applications were built on Hypercard, DBase IV, and the Video Toaster was the state of the art, and printing and file sharing was done over Appletalk. My first job working for Bob was to duplicate and distribute VHS videotapes and audio cassettes, but within a year he moved me into the new and growing sub-department called teleconferencing.

Bob worked the system by bringing the the right people in right places together, to share his early vision of bringing videoconferencing to our organization to help save travel time of our busy doctors. He recognized early on, that physicians, management and staff, and leadership could meet virtually using video technology to see and hear each other and share documents, slides, videos and also bring a higher production value to the medium with studio produced medical education programming. He blazed the trail making deals with vendors of all shapes and sizes to create the specialized rooms and environments, which for the most part didn't exist in the early 1990's. There were no off-the-shelf solutions, like there are today with Cisco's new ūmi home telepresence system, so Bob built his own. In some respect, he carried on a legacy that was started by Henry Kaiser, the builder and founder of the company he worked for, and actually I still work for today.

Bob also saw the value of bringing videoconferencing technology to the medical practice and medical education, and was an early pioneer in Telemedicine, sponsoring projects for Tele-psychiatry, Tele-dermatology and Tele-Home Health. He was recognized by Teleconference magazine as a driving force in Telemedicine, and in 1995, he was inducted into the Teleconference magazine Hall of Fame in Stillwater, Oklahoma.

At that time, Patrick Portway, President of Applied Business teleCommunications, noted that if someone were to write a book on how agents of change can effectively introduce new technology into a large organization, Bob  Bodine would be an ideal case study.

Portway said:
"Bodine is the classic example of what Dick Jackson of Aetna Life and Casuality used to call the shoehorn in an organization (the guy or gal who made the technology fit the organization). That champion of videoconferencing does everything from initially proposing the technology to procuring the systems to developing applications and internally marketing the capability to users in the organization."
Times have changed since then, and departments like IT, Procurement & Supply and National Facilities Services are now responsible for technology infrastructure, planning and design, supply chain management and contracting. Projects are now funded much differently than in the past, and go through a rigorous approval process for the specific business case. What has also changed is the dramatic increase in the use of video within organizations, through videoconferencing, TelePresence, webinars, online and mobile videos, and high definition.

As I was writing this post, a client of mine, who hosts quarterly educational sessions for our medical coders, sent me a note that affirmed her belief in the importance of videoconferences and webinars. She shared an article about the rescued Chilean miners, who praised the doctors and psychologists that aided them via a videoconferencing connection throughout the 69 days they were trapped inside the mine. The miners were able to communicate with their families as well, which was even more important to them.

Rescued miner Mario Sepulveda said that seeing their faces and hearing their voices gave them the will to survive:
"They gave us our lives back. It's incredible that with 700 meters between us, and not seeing us face-to-face, they revived us."
Videoconferencing has helped shape the way we communicate, by bridging the distance between the many miles that separate us. I feel fortunate to have worked for Bob Bodine, who was a great leader, mentor, and in my book, a videoconferencing legend. I'm proud to say that in my own way I'm carrying on Bob's legacy.

Soon after Bob passed away in 1998, I built a tribute page to him is out there somewhere on the Interwebs. I've included that text of that page below, so that it can now have a new home here on Klessblog.




"I am an idealist. I don't know where I'm going, but I'm on my way."
- Carl Sandburg

Bob Bodine was an idealist.

In 1970, Bob saw a department where there was only he.

In the following 28 years as Director of Audio-Visual Services at Kaiser Permanente in Northern California, Bob often envisioned highways where there were only fields.

He saw televisions and cameras tucked into conference rooms, through which people would see and talk to each other.

Between buildings. Across cities. Throughout a country.

He saw instructors and students, separated by miles, but connected through technology.

He saw medicine being practiced in our hospitals, but delivered to our homes.

He saw a vast organization; without borders, united in culture, whose names came with faces, regardless of distance.

And he saw in us, his staff, the potential we did not always see in ourselves.

Bob Bodine left us much. A legacy to protect. A dream to pursue. And the spirit with which to do it all.

Kelly Miller
April 1998




Date: 28 Apr 1998 11:00:02 -0700
From: Larry Kless
To: larry.kless@earthlink.net (Return requested)
Subject: Bob Bodine


Kaiser Permanente/Stat

Bob Bodine, Kaiser Permanente's video visionary, dies at 62

FOR 28 YEARS, Bob Bodine ran his department, California MultiMedia Communications, as if it was the neighborhood grocery store. He believed in long term relationships, treating his staff like family and putting the customer first. He told his staff, "Never say no, to a client. Even if we can't do a particular job, we'll broker it to make sure our customer gets what they need."

Bob loved to innovate. The words "leader"and "visionary" are overused today. Bob was the real thing. Bob brought videoconferencing to Kaiser Permanente, saving the company millions in travel expenses and improving communication among staff. He started with no budget, no resources and no support from leadership, and finished with one of the largest corporate videoconference systems in the US.

Once videoconferencing was in place, Bob was anxious to find other applications for the system beyond business meetings. Since his days at the radio and TV station at the University of Wisconsin in Madison, Bob wanted to get back to distance learning. Through an innovation grant and a partnership with the Nursing Department, Bob realized his dream.

Today nurses at Kaiser Permanente facilities can earn advanced degrees from state and private universities over the videoconferencing network. Distance learning has added other courses like engineering, statistics and Spanish medical terminology to enhance the careers of our staff and improve service to members.

Bob was instrumental in introducing telemedicine to Kaiser Permanente. Again with no budget and few resources he supported the research and development of this new technology. He was proud to work with the Home Health nurses in Sacramento and the Psychiatric Department staff in San Rafael to improve access and service to Kaiser members.

Bob had many more accomplishments and projects we can point to, in health education, internal communication and physician education, but he will be most remembered for who he was. A generous man who many sought out for his good counsel and friendship. An optimist who could find the good and the opportunities in any kind of adversity. An innovator who was never satisfied with the status quo. A loyal friend and boss who valued and nurtured his staff.

Bob is gone but his legacy will live on in the department he created and the people who continue to carry his values of innovation, service and integrity.

By Toni Casal




What follows is an obituary on Bob Bodine published in the Contra Costa (Calif.) Times on April 12, 1998:

Bob Bodine gained strength from illnesses

Born: May 19, 1936, in Michigan City, Ind.
Died: April 7, 1998, in San Francisco

Survivors: His wife of 39 years, Mary Bodine of Antioch; a daughter, Suzanne Lescure of Danville; three sons, William Bodine of Concord, Michael Bodine of Lake Shastina, and Edward Bodine of Antioch; four grandchildren; and many cousins.

Services: A memorial service was held at Christ the King Catholic Church, in Pleasant Hill.
Memorial gifts: American Heart Association, P.O. Box 5157, Oakland, CA 94605; or Salvation Army, P.O. Box 340, Concord, CA 94520.


By Joan Morris

TIMES STAFF WRITER

Several times in Bob Bodine's life, death had come calling for his family and for himself.

When he was just a boy, both of his parents died after suffering heart attacks. Michael Bodine died at age 52. Nejla Bodine was only 42. Twenty years after her death, Bob's older and only brother, Ed, also suffered a heart attack and died. He was 42.

Bob knew what the odds were, says his father-in-law, Mac McGuigan. But he never let that get in his way of living.

"He was destined to have a very complicated life that involved sickness and sorrow, but filled with kindness, warmth," Mac says. "One would never hear of any illness from Bob."

When Bob was just 6, he contracted polio. Doctors ordered complete bed rest, but then he met Sister Kenny, a nun at the local parish. She believed in exercise, working the muscles that polio ravaged. The nun turned out to be Bob's saving grace. Although the polio damaged his legs, he survived and grew stronger. It was a strength he would need to face what lay ahead.

Bob was 10 when his parents died, and his brother was 20. Ed joined the military and Bob went to live with his mother's sister. The family already had five children Chuck, Sylvia, Larice, Betty and Margaret but they welcomed him as the newest and youngest member, calling him Bo because he had so many other cousins and uncles named Bob.

Bob was happy in his new home. His aunt and uncle encouraged his interest in music. He learned to play several instruments, from clarinet to trombone. He played in a dance band and with the University of Wisconsin band. In 1957, while still a student at the university, Bob met a beautiful young woman named Mary McGuigan. They fell in love and married two years later.

When Bob graduated, he went to work for WHA, a radio station in Madison, Wis. But Mary missed her family in California. Bob used to say he decided to move to California to please Mary and to get away from tornadoes.

Times were hard at first. Bob didn't have a job when the couple first moved to the Bay Area, but they made do. Bob taught music and sold insurance before landing a job with Kaiser Permanente in 1970.

Kaiser was creating a new audio-visual department and Bob was excited at the potential. At first, the department filmed promotional pieces and made medical-education videos, but Bob expanded the vision to include teleconferencing.

His co-workers said Bob was a pioneer in the new technology, introducing Kaiser and other businesses to teleconferencing, using technology to link several people at several locations, providing direct and instantaneous communication. Under his direction, Kaiser implemented a program that brought doctors together to discuss patient treatments, managers to talk about policies, and researchers to discuss findings, without leaving their hospitals, offices and labs.

In an odd way, Bob owed part of his life to his brother's death. Bob had always feared flying. During college, the band would occasionally fly to out-of-state games and performances. Bob would go to the airport, but he never could bring himself to get on a plane.

When Ed died in 1968, Bob had to fly to Florida for the funeral. Knowing he needed to be there for his brother, Bob forced himself to board a plane and fly across the country. His fears vanished and Bob soon became a frequent flier as Kaiser sent him all over the country to set up teleconferencing programs at other hospitals.

Ed's death also made Bob more cautious about his own health. Bob was very happy with his family, job and many friends. He had joined a U.S. and Canadian cribbage group and was eventually ranked 98th in the country. Friends described him as fun-loving, always ready with a joke, caring of others. Inside, though, he was facing a crisis.

In 1978, Bob turned 42 - the age when his mother and brother had died. Worse yet, he was starting to have heart problems.

Although bypass surgery was still in the pioneering stages, Bob agreed to the operation. Later, he would say it gave him a new lease on life. His family treasures a newspaper article written two decades ago about "new" medical miracles, including bypass surgery. The photo with the story shows a grinning Bob, his arms spread wide.

The operation bought Bob 17 more years. In 1995, at age 57, he underwent a second, even riskier bypass. It, too, was successful, but Bob's general health slowly began to decline. The 30-mile drive between his home in Antioch and his job in Oakland grew more tiring. And complications from his polio resurfaced, making it difficult for him to get around.

He fell often, Mac says, but he always rejected any help. If you asked how he was doing, Mac says, he'd tell you he was doing great.

But one day he fell on a concrete step and broke his hip, requiring surgery.

"His mobility was severely impaired," Mac says, "but he never complained. He just dealt with it." Shortly after the surgery, Bob's heart problems reappeared. He was hospitalized, first in Oakland, then in San Jose and finally to the UC Medical Center in San Francisco. On March 17, Bob's name was entered on the heart transplant waiting list. Doctors were forced to place him on an artificial-heart machine as they waited for a donor.

"It was very distressing to see this remarkable individual, lying in UCSF, unable to talk and barely able to respond at times," Mac says. "He was not expected to live on so many occasions, but he'd rally, to the surprise of his doctors."

Three weeks later, Bob died. His family was with him at the end.

"We will miss him tremendously, but we are grateful for his company and for his unflagging enthusiasm," Mac says, "even if for too short a time. We thank him for his part in trying to make the world a better place."

Sunday, October 10, 2010

Cisco Brings TelePresence to Consumers with ūmi

Over a year ago, I had heard from a friend who works at Cisco that the company would was working on a consumer TelePresence product. After much anticipation, Cisco officially announced its consumer home TelePresence system called ūmi, which brings HD videoconferencing to consumers. ūmi is available for pre-order only in the U.S. and will start to ship on 11/15/2010 at a cost of $599.99. Cisco ūmi connects to an existing HD television and a broadband internet connection and comprises of a set top box, a remote, and a 1080p camera that sits on top of your TV.

As part of its ongoing efforts to capture the consumer video market, Cisco has made ūmi simple from a consumer standpoint. On your end, you'll need a HDTV, a broadband Internet connection with a minimum of 1.5 Mbps for 720p and 3.5 Mbps for 1080p and a Cisco ūmi service plan at $24.99/month or $274.99/year for unlimited calls and up to 100 minutes of recorded video messages.

From the reviews I've seen, the ūmi calls are very high quality and the audio is natural, much like the enterprise TelePresence products. Similar to Tandberg videoconferencing systems, ūmi is controlled by a single remote control that manages video calls, video messages, contacts, and profile and settings. Recorded messages can be shared on Facebook, YouTube, or via email.

The camera is set on autofocus, autoexposure, white balance, optical zoom, as well as a motor for panning and tilting. Cisco was also smart to make ūmi compatible with Google video chat, which allows ūmi systems to send and receive video calls to any user with a computer, webcam and Google video chat.

Cisco chairman and CEO John Chambers said:
"Cisco ūmi will bring the unique telepresence experience into living rooms and change the way we are able to be together with family and friends. We envision a future where technologies like this will play a role in connecting consumers with businesses to enable the delivery of new services, ranging from education, to health care, to financial services – to the home."
As part of its non-stop TelePresence marketing campaign, Cisco will be launching a major marketing campaign for ūmi with "The Oprah Winfrey Show",  Ellen Page, the star of "Juno" and "Inception," and a Cisco ūmi mall tour that begins Nov. 10 and travels to more than 20 major malls across the U.S.

I love it that my friend Dave Beeler, star of Safety Geeks and Invention with Brian Forbes stars in all the new ūmi commercials.



Cisco is working with Verizon to bring ūmi to Verizon FiOS customers early next year, and also is working with Best Buy as a ūmi reseller through its Magnolia Home Theatre stores this holiday season. Magnolia Home Theatre stores will provide product support and bandwidth packages, with installation and support provided by The Geek Squad.

Also this week, Logitech announced its Google TV product, Logitech Revue With Google TV, that is similarly priced for all the bells and whistles, according to Techcrunch. Techcrunch also caught up with Marthin De Beer, Cisco’s SVP of the Emerging Technologies Group, for an interview to question him about ūmi's $600.00 price tag. According to De Beer, ūmi is like a fine “piece of chocolate,” as "it’s impossible to define it’s worth without a little taste."

Cisco ūmi specs:
Video resolution
    • Full HD 1080p video calling (1920x1080 pixels) and 720p recording at 30 frames per second.
    • Dynamic resolution scaling based on available bandwidth (1080p, 720p, and 480p supported)
Camera optics and mechanics
    • Optical zoom
    • Multi glass lens
    • Auto focus, auto exposure and auto white balance
    • Motorized aim –pan, tilt, and zoom
    • Motorized shutter for privacy control
Microphone and speaker
    • Built-in microphone array with software beamforming
    • Embedded speaker for incoming call ringing
TV compatibility
    • Compatible with high-definition widescreen TVs capable of 1080p or 720p with available HDMI port.
    • Wi-Fi (802.11 b/g/n ) 
Networking
    • 10/100 Ethernet (RJ-45)
Video/Audio input and outputs
    • HDMI Out: ūmi console to TV, HDMI In: media passthrough supported with select set top boxes and BluRay equipment.
    • Digital audio over HDMI or optical audio
Infrared
    • Built-in IR receiver for ūmi remote

    Tuesday, October 5, 2010

    Online Video Platform Summit Full Program with Speaker Line Up Now Online

    Solutions and Strategies for Publishing Your Video on the Web
    In less than a month, Streaming Media West and the Online Video Platform Summit will invade Los Angeles for the first time as the conference moves from the Silicon Valley to the City of Angels. The events will be held on November 2 - 3, 2010 at Hyatt Regency Century Plaza. For the second year in a row, I'm excited to announce that the full program of the Online Video Platform Summit is now online and all the speaking slots for each session have been filled. I've been working with Eric Schumacher-Rasmussen as Co-chair of the event, and we've worked hard to bring in new voices into the line up of industry leaders, digital media executives, entrepreneurs, experts and innovators in the field of online video.

    In particular, our opening session on "How to Choose and Online Video Platform" is a panel discussion made up of all end users who will discuss the features and functionality they looked for when choosing an online video platform, and how the one they chose best fit their needs. We also have a great session on "Delivering Video to Mobile Devices" which Troy Dreier provided a preview of last week on OnlineVideo.net. As we did last year, we'll be showcasing a number of the platform providers again to learn about their features and capabilities. Keynotes from Streaming Media West will be featured along with another exclusive keynote by Jeremy Allaire, Chairman and CEO of Brightcove.

    The Online Video Platform Summit is designed to help organizations of all types, whether you're a small business looking to publish content for the first time, an independent entertainment content creator, large media organization, or anywhere in between. Stay tuned for more news and updates on the event in the coming weeks and see my previous post more background on the event and the online video industry.

    Here's the full program with our speaker line up, click here to register!

    Tuesday, November 2, 2010

    9:00 a.m. - 10:00 a.m.

    KEYNOTE
    Rishi Chandra, Product Lead, Google TV
    Rishi Chandra is in the lucky position of following his passion for watching lots of television by leading product efforts on the Google TV platform.  He joined Google in 2006 as product manager for Google Apps, Google’s online suite of communication and collaboration tools for businesses and schools. During a 3-year period, he helped build the product into one of the most important strategic initiatives for our growing enterprise business. Prior to joining Google, Chandraworked as a consultant at the strategy consulting firm Bain & Co.  Chandra holds degrees in computer science and business administration from the University of California–Berkeley, as well as an M.B.A. with an emphasis in entrepreneurship and technology from Stanford University.
    10:30 a.m. - 11:30 a.m.

    How to Choose the Right Online Video Platform for Your Business
    Moderator: Kristopher Drey, Founder, VidCompare.com
    Austin Brooks, Independent Magician, Austin Brooks Magic
    Sam Gustman, CTO, Shoah Foundation Institute, University of Southern California
    Peter Himmelman, Independent Singer/Songwriter, Host of Peter Himmelman’s Furious World
    Curt Van Inwegen, Vice President Operations, LEVEL Studios
    The online video platform market has exploded in the last year, with dozens of vendors offering solutions. Different platforms offer different features and target different kinds of content and customers, so how do you determine which OVP is the best fit for your business? Hear a panel of online video platform users talk about their decision-making process and the features they looked for to help them advance their goals.
    11:45 a.m. - 12:45 p.m.

    Online Video Platform Showcase
    Ron Yekutiel, Chairman, CEO, Kaltura
    Kevin Yahl, President, ClickStreamTV
    AJ McGowan, CTO, Unicorn Media
    Edgardo Nazario, VP of Products for Video Platform Solutions, Limelight Networks
    Come see the platforms from Kaltura, Clickstream, Unicorn Media, and Limelight Networks, and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.
    12:45 p.m. - 1:45 p.m.

    Sponsored By
    Keynote Luncheon
    1:45 p.m. - 2:30 p.m.

    But What About the Content? Curation, Aggregation, and Creation
    Moderator: Paolo Tosolini, Social Media and Online Video Consultant, Enterprise & Partner Group and Microsoft Services, Microsoft
    Bruce Alfred, Video Producer & Web Video Consultant, Cobblestone Films
    Eric Larnard, Global Head, Multimedia Communications for Financial Markets, Thomson Reuters
    Steve Rosenbaum, CEO and Founder, Magnify.net
    Joseph Rueter, Co-Founder, Curation Station
    Perhaps the biggest pain point for many organizations isn’t getting their video online, but rather getting their video created in the first place. Fear not; whether you need to create your own content, have your customers or employees create it for you, or collect it from other sources, there are ways to get high-quality video content on your site without breaking the bank.  This session will examine the growing field of video curation and aggregation services, as well as offer pointers for getting your own content made quickly and inexpensively.
    2:45 p.m. - 3:30 p.m.

    If You Publish It, Will They Come?
    Moderator: Mark Robertson, Founder, ReelSEO
    Frank Sinton, CEO, MeFeedia
    Mike Sommers, , EVP of Products, KickApps
    Patrick Starzan, VP of Marketing, Funny or Die
    Adam Singolda, CEO and Founder, Taboola
    You can have the most compelling content in the world, but if people aren't aware of it and can't find it easily, it won't make any difference. From search engine optimization and metadata to social media marketing, there are myriad strategies for getting your content in front of as many people as possible. This session examines the art and science of getting your videos seen.
    4:00 p.m. - 5:00 p.m.

    New Strategies for Marketing and Ecommerce
    Moderator: Justin Foster, Founder, Video Commerce Consortium
    Scott Anderson, Director E-Commerce, Vitamin Shoppe
    Jimmy Healey, Senior Manager Social Media, OnlineShoes.com
    Laurie Williams, Video Product Manager, Zappos.com
    Jordan Blum, CEO, BeautyChoice.com
    Studies show that video is more effective than any other medium for building brand recognition and generating sales.  But today’s consumers are savvier and more skeptical than ever, and will quickly click away from obvious pitches that don’t provide them with any intrinsic value.  Our panelists offer practical advice on how to make your content more compelling and use video to create brand awareness and loyalty, and to increase sales conversion rates.
    5:00 p.m. - 6:00 p.m.

    Networking Reception in the Exhibit Hall
    Enjoy drinks and hors d’oeuvres while visiting with exhibitors, sponsors, speakers, and other conference attendees.
    7:00 p.m. - 8:30 p.m.

    Readers’ Choice Awards Reception
    Join Streaming Media magazine for drinks, hors d’oeuvres, and live music as it celebrates the winners of the 4th annual Readers’ Choice Awards.




    Wednesday, November 3, 2010

    9:00 a.m. - 10:00 a.m.

    KEYNOTE
    Jennifer Taylor, Senior Director, Adobe Systems, Inc.
    Jennifer Taylor is the senior director of product management for Rich Media Solutions at Adobe.  In this role, her primary responsibility is to work closely with customers who create, protect and distribute content based on Adobe Flash technology to the web, the desktop and mobile device to convey their needs into product requirements.  Taylor joined Adobe in 2005 as part of the Macromedia acquisition.  At Macromedia, Taylor was the product manager for Dreamweaver, the popular graphical web development tool, and she worked on HomeSite, focusing on the application development community and new product strategy.
    10:30 a.m. - 11:30 a.m.

    KEYNOTE: The New Video Landscape: Multi-platform Distribution, Monetization, and Fragmentation
    Jeremy Allaire, Chairman and CEO, Brightcove
    Brightcove CEO Jeremy Allaire will share his view of the increasingly complex and fragmented landscape for online video publishing and the strategies organizations need to have in place to achieve success with their video initiatives in the year ahead.  Jeremy will also explore the changing face of video and content monetization, as more and more publishers look to expand their video initiatives to all three screens.
    11:45 a.m. - 12:45 p.m.

    Online Video Platform Showcase
    Steven Burzynski, STREAMOTOR by IMAVEX
    Mike Sommers, , EVP of Products, KickApps
    Come see the platforms from Streamotor and KickApps in action and learn about their features and capabilities, and get answers to your questions from the platform providers themselves.
    1:45 p.m. - 2:45 p.m.

    Delivering Content to Mobile Devices
    Moderator: Troy Dreier, Senior Associate Editor, OnlineVideo.net
    Gannon Hall, COO, Kyte
    Chris Blocker, VP of Strategic Partnerships, Ustream
    David Dudas, VP of Product Management, Sorenson Media
    Jeff Malkin, President, Encoding.com
    With the phenomenal success of Apple’s iPad and iPhone, and the increased adoption of Google Android-based phones, it’s never been more important to get your content on smartphones, tablets, and other mobile devices. This session will help you understand why you need to care about things like HTML5, Adobe Flash Mobile, and other video format-and standards-related topics, as well as provide an overview of how online video platforms can help you publish once and deliver everywhere.
    3:15 p.m. - 4:15 p.m.

    Online Video by the Numbers: Analytics, Reporting, and Metrics
    Preview
    Moderator: Paul Riismandel, Director of Curriculum Support, School of Communication, Northwestern University
    Brett Wilson, Co-Founder, CEO, TubeMogul
    Bismarck C Lepe, Co-founder and President of Products, Ooyala
    AJ McGowan, CTO, Unicorn Media
    Dan Berra, Vice President of Business Intelligence, Unicast
    Without detailed information on who’s watching—not to mention where, when, for how long, and on what devices—it’s impossible to prove the business value of your video communications initiative.  This session examines not only what data you should be collecting but how to use that data to improve the effectiveness of your video and increase your ROI.

    Special thanks as well to our Diamond and Platinum Sponsors, Tuesday Keynote Luncheon Sponsor and Media Sponsors! See you at the OVP Summit! @ovpsummit #ovps10